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Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

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Life.

Life is so simple, yet we complicate it.

We twist it with other people’s judgements and opinions; we confuse it with keeping materialistic goals at the benchmark to become successful; we hinder its progress by living a life we don’t want to live.

And for what?

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Perspective matters.

How do you approach a particular situation in life depends on your perspective!

You can approach a negative situation with a macro positive perspective of life.

You can approach a positive situation with a micro negative perspective of life and not enjoy the positive results at all.

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It all depends on you. Your perspective decides who you are and who you want to be, how you’d like to move forward in life.

You have the power to change that perspective, if you want to, if you feel it’s not in the right direction! And it all starts with your mindset!

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Perspective matters.

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Make Positivity Louder

Make Positivity Louder

I’m super passionate about this and also understand why its so important – my mission – #MakePositivityLouder

Positivity is the route to happiness!

Your positivity can lead to your happiness and of those around you.

Be positive and see the perspective change in every situation than before!

On a path to a successful life – life also hits you with specific moments of concern, stress and problems. How positively you handle them makes you the person you are!


  • In the social media world, full of negative opinions and remarks, one positive comment cheers up a person, you won’t imagine how.
  • Showing positive support towards another person’s plans/ ideas for their future will give them the backing they need.
  • Tackling every situation with a positive attitude will provide you with a better outcome and understanding of it.
  • If you’re optimistic, there is nothing one can’t achieve – no matter how unusual or how big their dreams are.

Spread Positivity!

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We are always trying to catch up!

Oh, there’s a new movie that you have to watch!
This new phone in the market is absolutely ridiculous, go check it out.
Are you crazy to not that new restaurant in town?
And more of such similar situations.

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Have you realized, it’s always about catching up with someone else?

Everyone around us influences us to a level to make us things we don’t know whether we’d like to do it or not.

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What it should be about, is doing anything and everything out of your own choice, and for your own happiness.

Think about it, the next time you’re about to do something that wasn’t out of your own thought!

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You Do You!

We often look towards others, when we are looking for the ‘right’ thing to do!

What’s the right market opportunity at the moment?

What’s the right investment strategy?

What’s the right course to study?

We often forget that there’s no “right” thing at all!

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You’ve to do what’s right for you!

This is also where self-awareness comes in – you need to know yourself, what your strengths are, what your goals are, where does your happiness lie and then do that!

You do you!

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We try to fit in!

We try to fit in with everyone else thinking, “Are we doing the right thing?” and yet, we forget that every human being is unique!

Every individual has a different purpose and everyone has to be different! The world would be a lot weirder if each and every one of us has the same goal, with the same amount of execution and same routines too! Don’t you think so?

So instead of trying to blend in, let’s all be different, have our own unique journeys, with different goals and different purposes.