When it comes to running a business, especially when its small or medium-sized, one knows about how many problems occur frequently.
As an entrepreneur, one must constantly put out fires, keep the business in check, and at the same time, focus on its sales and growth in order to keep the business running and simultaneously improve it as well.
When it comes to its growth and improvement, apart from the obvious focus on your product and/or service and customer relations, the other important factor is your advertising and marketing.
That area of your business which lets you share your story, which lets you connect with your customers, which helps you grow your business and reach to more and more people.
For some, it’s really really effective and for some, they still take their time to figure out the right approach for their business.
Here’s where the problem lies though.
Businesses get affected by their setbacks, we agree on that, be it of any kind.
However, as soon as there’s a setback in a business, the first thing that gets affected is advertising/ marketing.
That’s where the costs are saved, that’s the area where the immediate action is taken unless things get resolved.
What one doesn’t understand is, a decision of such kind hurts them even more than they realize.
The one area which you stop at such a moment which could’ve helped in solving your issue actually derails the business even more.
If you look at data, you’ll notice how sales fall as an impact of this decision. Footfalls decrease. Customer engagement becomes less gradually.
Without constant marketing, word’s not going out about a business. Their updates. Their improvements.
Such a marketing setback, which was a hasty and an impatient one, in actuality setbacks the business.
When one truly understands its importance, how effective it is, the powerful tool it is, then they are able to scale their business, then they are able to solve their issues, then they are able to double down on it and use it to their advantage.
It’s only when one doesn’t, when their business gets affected, in order to “cut costs”.
Subscribe to my weekly newsletter, ‘The Weekly Zazz‘ here – where I combine thought, emotion and information on mindset, marketing, entrepreneurship, pop-culture and more.
I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.
You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts
If you wish to get this daily blogs on your mail, please subscribe here – https://bit.ly/2FedEeV