Can Instagram Reels take on TikTok?

Can Instagram Reels take on TikTok?

If you haven’t seen it already, but you probably have – Instagram Reels is here and has occupied our Instagram feeds.

For those who aren’t aware, Reels is Facebook’s answer to TikTok, where you can create 15-second clips with features like selecting an audio track, speeding up or slow down a video, adding effects, and setting up a timer to record a clip, most of it just like TikTok.

We have all seen this before, when Instagram introduced the Stories feature which looked exactly like Snapchat, but with a touch of Facebook.

Currently, there are more than one billion active accounts, 500 million-plus people globally use Stories, more than 50% Instagram accounts use Explore every month. So, they clearly have the numbers on their side. Said that, will Reels work?

Well, from the creation point of view, it’s become a bit complicated than being simple, with the choice of doing a Live video, or uploading a Story, uploading a 60 second video on the feed or a longer one in the form of IGTV or now as Reels.

Even from the user’s point of view, it’s become more noisier than before, the attention is divided and eventually sides will be chosen.

What do I mean by that?

With Reels having their own space in the Explore section, what might happen according to me is this, there will be a specific percentage of people who are Reels users and the rest Instagram users who want to focus on just the feed or their community.

When that happens, Instagram might make it a stand-alone app, just like it tried now with Lasso, their original TikTok copycat but is now shutdown, because maybe it was too soon.

TikTok had its own persona, which made it unique, making it that standalone short-video app, with advanced tools and an algorithm which pushed videos of all creators based on what you wanted to watch.

Not to forget, with their additional 60 second video features, TikTok in India had evolved over the lip-syncing feature and users were making some amazing stories or educational content for the platform. That type of content has just not been seen on Instagram even though they had the features.

That also means, until TikTok isn’t back, there’s a massive space in the market for a short-video app to conquer, if not the majority because of Reels.

Only time will tell where the storm heads, we have a bunch of short-video apps being launched in the market, and as we saw with Instagram Stories, Snapchat still exists. TikTok might make a comeback in the future. And the new apps. The bottom line is we are heading for more content than ever before.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
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This will change how you view content.

This will change how you view content.

This will change how you view content…

Do you know what I’m talking about?

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CLICKBAIT

and what does it mean?

They are misleading titles used to attract your attention and then encourage you to click on that particular link and spend some more time on their website.

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The question I want to focus on is this, why do marketers still focus on this technique?

Well, the easiest way to explain is this…

Because the audience still falls for it every time.

And that gets them more views.

Which also means more ad views.

You understand the story here, right?

How can we change that?

We, as the AUDIENCE, need to be more smarter with what we consume.

To also make sure that we don’t fall for headlines.

What that also means is, to be more interested in the content than the headline.

And lastly, follow the authentic kind of publishers who post the right kind of information.

We aim for a world of authenticity and value.

As the creator/ publisher, providing value and not deception should be the focus.

Provide more value/ extra content than what you have already posted initially, when it comes to redirecting to your websites.

And more importantly, do it the right way.

When you do it right, the audience will fall in love with you and not a particular piece of content.

Likes are a Vanity Metric

Likes are a Vanity Metric

It’s 2020 and either for themselves or for their brands, people are still hunting for likes.

In a constantly evolving world, where creators are on the lookout for what works and what doesn’t, ‘social media likes’ are clearly not the way to decide the outcome of that.

They are a vanity metric which is still used to check the success of a particular creative.

Whereas we need to move beyond that and focus on what attracts the audience’s attention, what makes them comment, what makes them share something, what makes them save something.

A creative needs to be really valuable for someone to save them for later viewing. For someone to share it with others. Those are metrics to measure against. That creates a long-term bond with the brand which then continues with other avenues.

Which direction are you aligning towards? Likes or Shares and Saves?

3 Questions to ask yourself before you post anything!

3 Questions to ask yourself before you post anything!

Whenever anyone is wanting to create content for any social media platform, one of the questions that arise in their mind is, ‘Will this post work?’
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There’s a constant worry around this question and sometimes it stops people from posting what they truly want to share. In a constant dilemma of engagement, what gets affected is the content.

To solve that issue in the easiest manner I could think of, here are 3 questions you should ask yourself before you post anything –

1. Is this genuine to me or am I posting just for the sake of it?

2. Does this provide value to my audience?

3. Would I consume this if it came on my feed?

Simple questions to which if you could answer truthfully, you’ll find out that any and all types of content is post-worthy and there are no selection criteria to it.

This is the best time to create Content!

This is the best time to create Content!

Creating content, no matter the quantity, applies to every brand and individual when it comes to connecting with their audience and building their brand base online.

Its an ongoing battle to create content constantly which connects and aligns with the brand, keeping the different social media platforms in mind.

During this time of self-isolation, as you nust have already noticed, there has been an uprise of content everywhere.

However, there are a lot of people who are a bit skeptical as to whether they should create or not and what should they create.

Let me tell you this – this is the best time to create content on the social media platforms and let me also explain why.

Everytime when it comes to creating content, in terms of the corporate brand or the personal brand, the creator will think a few times whether its up to the mark or not, and whether it can be improved.

What I am about to say, applies especially to new creators, but also to everyone else as well.

With mostly everyone being isolated at their homes, and everyone being on their smartphones, on various social media platforms consuming content and thinking how should they spend their time wisely – they also know this – the one who is creating the content is also at home.

Now is that one time when you can focus only on your content, without focusing on the production, without focusing on the background, the lighting (not that you can shoot in darkness now, but you know what I mean), you can now compromise on the equipment (whether you have it or not) and just focus on the value to be provided to the audience.

Isn’t that crazy to think about?

Sure, the other things matter too, but not more than the content which is the essential element behind that video (I’m talking video here – because it is the most consumed type of content form right now).

This is the best form of a confidence booster for the creator, who doubts their content and who doubts whether what they created is postable or not.

Thus, why I say that this is the best time to create content.

Well, if you agree with this and/or if this has given you the confidence, go for it – start creating some content.

Link

#AnOpinionOn: Disappearing Stories are now Everywhere!

Zazz Pink is now Official!

Zazz Pink is now Official!

Ever since 2015, with the initiation of Zazz Media, our brand colour has been Zazz Pink.

Denoting creative, wise and imaginative emotions, our colour has been applied to the other Zazz brands as well and has played an important role in creating our brand tone.

P.S. It also indicates optimism and calmness.

Therefore, without further ado, here it is…

We’ve officially coined our brand colour, Zazz Pink on Kolormark.

A Personal Brand is a “must-have”

A Personal Brand is a “must-have”

In today’s market, a personal brand is no longer a “like to have”, but a “must have”.

With people’s attention being shifted towards their smartphones and the majority of the people spending hours every day on social media platforms, it is easier than ever to reach out to your target audience and build a brand for yourself via these social media platforms.

With content playing the pivotal role, it is not about who is providing this content (or rather how famous you are), but about how valuable the content is and whether it appears in front of the right audience.

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Why Now?
Well, it’s the Age of the Individual.

Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.

I’ve written an article on ‘Why Now is the Right Time to build a Personal Brand?’click here to read it.

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Speaking about different professions, here’s another reason why a personal brand is a must-have for you…

Whether you’re
– applying for college
– looking for an internship / applying for a job
– (freelancer) looking for a project
– starting your firm and looking for a team/ investors/ customers
– an influencer
– an industry expert,
in such or any other situation, irrespective of your industry, by your employer or by your customer, by your future employee or your audience, you’re being Googled.

I’ve written an article about this too, with an indepth deep-dive into how should you approach your personal brand, with respect to the above scenarios.

You can read it here.

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Now, if you agree that a personal brand is something that you want to build for yourself, let me help you out a little bit more.

How about a few significant pointers that anyone (wanting to create their brand now or in the future) should know?

I’ve written an article, “How to build your Personal Brand?” which mentions that.

You can click here to read it.

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We can both agree that people trust a face more than anything, and that’s what makes a personal brand so valuable.

Said that, the mission of my agency @ Zazz Media has been to help you build your brand on the social media platforms.

Thus, the above information.

However, if you think, you need some help with the brand tone/ message/ design or the brand strategy or the execution of day-to-day content, reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Daily Sales, but not your Content!

Daily Sales, but not your Content!

As companies, everyone focuses on their sales on a day-to-day basis.

Of course, or else how will they run their business.

However, when it comes to selling their products and services, as consumers, people are now tired of the same old sales tactics and the same old selling that happens online.

Times are changing, Trends are changing, People’s consumption habits are changing!

Now, you need to have a different approach when it comes to approaching people online and it can’t be a once-in-a-while campaign about selling your product/service.

Now, the objective is to connect with your audience first, build a connection with them, provide valuable content for them to consume and once they feel they connect with the brand, they’ll buy the product themselves.

How do you reach that scenario though?

Well, in easy words, as you focus on your daily sales, start focusing on daily content creation as well.

A whole lot of brands on social media, with the objective of sell-only, have an irregular activity on their profiles, thus ignoring the potential of the platforms and the ability to build a relationship with the audience.

How can you, as a brand, proceed?

Have a brand strategy in hand, as to how you want to approach the platform, the audience, How do you want them to perceive your brand.

Then, create content accordingly.

But, Daily.

Multiple times a day.

That provides value to your audience.

It takes time, however, with different strategies and different execution styles, all being run simultaneously, your brand can have the growth and results you desire via the social media platforms.

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Are you thinking of building your brand on social media?

Connect with us at zazzmediaindia@gmail.com or check out the company profile on Instagram @zazzmedia

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Community Engagement is Necessary!

Community Engagement is Necessary!

As an individual or a brand on social media, it’s always been about more followers and likes, the “mark of success,” that everyone tends to forget the audience who are already connected with them.

Community Engagement is the #1 step to connect with and grow your audience.

Every social media platform has its own set of features to interact with your audience.

With Instagram as an example, you can interact on your DM as a one-on-one, another option would be either as polls or questions on your Instagram Stories.

However, the most important place is your comments! The place which people usually avoid.

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every piece of engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.

It all starts with community engagement that leads to building a community.

Social Media is more than Followers and Likes

Social Media is more than Followers and Likes

As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.

Platforms’ Effectiveness

Platforms’ Effectiveness

With the number of social media platforms available, which platform should your brand focus on?

Each of these platforms have a role to play, each have a specific type of audience, and they will perceive your brand differently.

In such a scenario, an in-depth study of the brand is needed to know which platform is useful for them and which is not.

Often, the sole focus goes only on Facebook and Instagram or sometimes, solely Instagram.

However, pertaining to the type of brand, there are times when a Pinterest or Snapchat or TikTok or even LinkedIn could turn out to be more impactful in terms of reaching out to your preferred audience.

Sometimes you need to be active on all the platforms available.

Every platform has a different exposure for your brand, and one should know how to turn it around and make it work for your brand.

#TipsOnHowToZazzYourBrand

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Would you like to build your brand on social media?

Reach out to us at zazzmediaindia@gmail.com

—x—

If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you have received some value from this, it’d mean a lot if you would share it ahead too! That would really make my day – thanks!

It cannot be done in one creative.

It cannot be done in one creative.

Have you heard this before?

“I want to explain my brand through this one fancy creative.”

“Do one infomercial post about the brand so people know who we are.”

“We are introducing a new product and we have to make one video about it.”

And more such examples.

But the bottom line is, the game of social media doesn’t work that way.

Keeping the algorithms of these various platforms in mind, and not to forget the attention span of the audience – considering the various amount of content they consume in one go…

It’s extremely difficult to focus on just one campaign, or one creative, or one video in particular that could make your case.

To be fair, there are a few that hit the mark but that’s because the brand is already built and people know it.

For everyone else, that one creative, even if it is a successful one, in terms of numbers, one cannot rely solely on it to get the true results.

True results is mainly getting the brand name out there, selling a product or a service, converting the audience basically.

Back to the topic of one creative, that’s not how one should approach it in the first place.

You have to think of it in macro terms. You have to think of the brand first, think of how the audience will perceive it and then plan accordingly.

Think if you’d be the consumer, and how you’d like to be told about this certain information. Are you focusing on this one-off thing or do you want to make it a long-term connection?

In terms of the latter, you have to know your target audience, know your product, provide value to them in terms of that, slowly and steadily, build your brand whilst the consumer themselves want to follow your content or buy your product or service in their own time.

Thinking of the macro, you have built your brand, built a community and also, sold your product or service.

The bottom line being, you cannot approach this entire process with one creative or one campaign being the only thing that would work for the brand.

#TipsOnHowToZazzYourBrand

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Want to build your brand on social media?

Hit us up at zazzmediaindia@gmail.com

—x—

If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

—x—

Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

#336 Keep your message crystal clear!

#336 Keep your message crystal clear!

While creating your social media profiles, either for your personal brand or your professional brand, your message should be absolutely clear.

Anyone visiting your profile wants to know the ‘WHY’.

Why should they follow you?

How would they benefit from following you?

This message especially applies to anyone who wants to create their personal brand.

  • Keep your base simple,
  • Stick to it and,
  • Ensure you’re authentic about your content.

Keep your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to convey.

Spend More, Earn More

Spend More, Earn More

To grow your brand to the next level, you need to advertise.

To reach your target audience, you need to invest a decent sum of money in your advertising and marketing budget.

“The man who stops advertising to save money is the man who stops the clock to save time.”

To put it simply, if your brand is new to the market or if you’re planning to launch a new segment/product, you need to reach a specific set of people to get your sales going.

If you don’t spend enough, you won’t reach to sufficient people and the results won’t make a difference.

“Your agency would advise you and suggest you, but at the end, it’s up to you whether you want to reach the next level or not.”

A detailed example would be as such if your revenue is between 10 lacs INR and 20 lacs INR on a monthly basis, does it do justice to the fact that you spend only 20,000 INR to increase your sales. #SpendMoreEarnMore

#TipsOnHowToZazzYourBrand

Is there an Audience?

Is there an Audience?

Do you want to build your brand? Do you want to create content? Do you want to build a community?

Well, there’s one question that should be asked before any other question.

Is there an audience to what you’re providing should be the first question that should be asked.

Sometimes, people create content or create products/services for which there’s no want. That’s also because there was no audience for it in the first place.

Once, that has been defined, then you know exactly who to target and who to not. The demographics should be clear in your head before you create anything.

#TipsOnHowToZazzYourBrand

Now or Never for Social Media!

Now or Never for Social Media!

There’s a prime era for every medium – there was a time for newspapers/ radio ads/ TVCs/ SEM and now is the prime time for social media.

Sure, everything still works, but not the same way it used to.

Now, the thing to understand is, the same will happen with social media as well.

Whether with regards to the platform or wherever the wave turns to, this time shall pass too and we shall move on to the next thing.

Its Now or Never!

Now is the time to start building on social media – start creating – start sharing – it’s now or never!

#TipsOnHowToZazzYourBrand

Quality is Subjective

Quality is Subjective

Quality is Subjective!

Who decides whether your post/design/caption/campaign is up to the mark or not?

Certainly, not the creator.

What is good for you, might not be for the one consuming it and vice versa.

At the same time, gone are the days when you could work on one creative only, try to make it perfect and pray that it works for the brand.

Now, there’s not one perfect thing anymore.

Quality is surely not dismissed here, however, the quantity is increased – so you can create more, in order to experiment more, in order to reach more people and cater to their individual interests.

It’s a Permission First World!

It’s a Permission First World!

With the change in trends, and the rise of social media, it’s the not the same anymore to sell a product or a service.

Its not the same old sell-sell-sell anymore.

Times have changed and we have to change with them! It’s a Permission First World now!

What does that mean?

In order to sell whatever you’re selling, you have to ensure whether the customer is genuinely interested in your brand or not.

Once they are on board, they are also giving you the permission to sell them now and this time, you’ve made a sale without selling.

#TipsOnHowToZazzYourBrand

Billboards v Social Media

Billboards v Social Media

What’s a better choice, billboards or social media?

Well, both have their advantages and disadvantages.

If we twist that statement to what provides you with better impact, then in that case, marketing on social media gives you a lot more opportunities.

  • Instead of depending on one creative to work, you can work on hundreds of more creatives which can be run in that same span of time.
  • You can create different types of contextual creatives for your target audience.
  • Since you have the tools to speak with your audience, there is more transparency and clarity here.
  • The social media platforms are free.
  • Not to forget, you can reach to a lot more people than what you would spend on a billboard.

Knowing this, you can decide for yourself with what works and what doesn’t, what provides more opportunities and what’s more expensive.

#TipsOnHowToZazzYourBrand

—x—

If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

—x—

Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

What’s ‘perfect’ in marketing?

What’s ‘perfect’ in marketing?

Are you looking for the perfect creative? The perfect caption? The perfect marketing campaign?

What if it doesn’t work out though?

That’s the thing about ‘perfection’. Its only perfect for you, but might not be for the audience. Or rather, it could be perfect for some of the people, but not for others.

Instead of looking for one perfect trick in the bag, the better option is to do more for all, so in that case, one could work for some and another for the rest.

That also helps to experiment more and understand your audience better, not to forget, also broadening the horizons of your brand.

#TipsOnHowToZazzYourBrand

Quantity > Quality?

Quantity > Quality?

Whenever there has been a talk about quantity, the question also shifts to whether the quality would be affected because of that?

Here’s the scenario which explains that in the best way possible –

Would you rather focus on one creative, put all your efforts into it and it gives you 30% of the expected results?

OR

Would you create 50 content pieces which might give you 80% of the expected results, and at the same time, keep your audience constantly connected with you?

More quantity doesn’t mean comprising on quality, they go hand-in-hand. It only allows you to create more/ experiment more and get you more results in the process.

#TipsOnHowToZazzYourBrand

Difference between Feedback and Opinions

Difference between Feedback and Opinions

In either of the two scenarios, whether you’re starting out on social media or whether you already have a good audience, there are times when people stumble upon certain opinions which hinders their mental state and their progress.

At such times, it’s important to know the difference between feedback and opinions.

What’s Feedback?
– information about reactions to a product, a person’s performance of a task, etc. which is used as a basis for improvement.

What’s an opinion?
– a view or judgement formed about something, not necessarily based on fact or knowledge.

The difference between the two matters and it also affects you and your growth.

Many a times, we let certain opinions define us, define our work and makes us question whether we should proceed or not – these opinions aren’t substantial enough for some change to take place – quite often, they’re out of spite, being envious or simply seeking attention.

Feedback on the other hand, improves you as a creator. Feedback has its voice, it has its reasoning – it matters – it makes you put in more effort so you can grow and make necessary changes, if needed.

As a creator, or anyone creating on social media, one should learn to know the difference between the two and act according to the situations.

It is important for you, as an individual, to not let anything disturb your state of mind whilst your goal is to provide value to the very same people.

#TipsOnHowToZazzYourBrand

Difficulty in creating content?

Difficulty in creating content?

One of the great strengths of building a personal brand or even with posting consistent valuable content comes from passion!

Does what you do or what you talk about make you happy? Do you feel you could do it all day long – do you feel you could immerse yourself into the process? That’s what it takes to create content, that’s what it takes to build a brand, that’s what it takes to build a community.

When you aren’t posting authentically or creating a fake persona, you’ll probably struggle after a while – and it’ll have a complete opposite effect of what we discussed above.

Now you have two choices – either be yourself, share what you love, and build authentically or show yourself as someone you’re not, struggle with creating content, and act being happy.

Your choice – the better suggestion would be, do more of what makes you happy.

#TipsOnHowToZazzYourBrand

Keep your information ready!

Keep your information ready!

• Tips on how to Zazz your Design #2 – Keep Your Info Ready •Any creator knows the importance of placements in a creative; and the efforts it takes to change everything when either you’d forgotten something or it was communicated at the last minute, nonetheless, the efforts it takes to re-create that design then.

As a creator, it then takes double the time it would’ve taken, the process frustrates you and there’s a bit of discontent in your mind.

So what’s the best thing to do then?

Before designing the creative, before researching/deciding about the elements, text and font, the first thing to do is to keep all your information ready.

Once you have that in hand, then you can proceed with ease and plan the rest of it accordingly.

#TipsOnHowToZazzYourDesign

Would you consume your own content?

Would you consume your own content?

• Tips on how to Zazz your Brand #29 – Would you consume your own content? •Millions and millions of content pieces are created and consumed every day on the social media platforms.

People ask,
what type of content should they create,
what type of content would get them more engagement,
what would get them more attention?

The answer’s quite simple. The one you would have consumed yourself.

If you don’t find your own content worthy of consuming, or don’t find any value in it, then how would others.

This is the reason why you should create something that you love, something that you’re passionate about – because – then you’re able to speak/write with that energy and share those vibes with your audience as well.

#TipsOnHowToZazzYourBrand

Keep it Simple while Designing!

Keep it Simple while Designing!

• Tips on how to Zazz your Design #1 – Keep it Simple •


Often, when it comes to designing, the thought revolves around the message that has to communicated, the content, the elements, the colour, the fonts that have to be used and what not!

In that process, as a designer, as a social media manager, as a brand, one must keep it simple!

Simple always does the trick – sends the message across, the design is well appreciated and people tend to remember it.

Make sure there’s a reason behind every element behind used in the creative. Try not to use a lot of colours or fonts which could make it more complicated. Try to stick to the message as simply as possible.

Play with the basics – Keep it Simple!

#TipsOnHowToZazzYourDesign

#ZazzMedia #ZazzYourBrand

Tips on How to Zazz your Design – a new series

Tips on How to Zazz your Design – a new series

Our focus is to change the way people perceive brands on social media.

What comes along with building your brand on social media and creating your content, is also your design.

Thus, apart from sharing content on those topics, we are also starting a series where we would be sharing Tips on how to Zazz your Design.

What do we mean by Zazz your Design?

Add an element of uniqueness and awesomeness to your design. Each brand requires specific attention, and part of that attention has to be given to the design of the creative as well.

Whilst there are a lot of skilled people out there, we’d be sharing a few tips to the best of our capabilities.

#TipsOnHowToZazzYourDesign

• To connect on Instagram, click 👉🏻 @zazzmedia

What’s your excuse for not posting?

What’s your excuse for not posting?

• Tips on how to Zazz your Brand #27 – What’s Your Excuse? •

In today’s age of the internet and the social media platforms, sharing your content and building a brand and reaching to hundreds and thousands of people is now possible within your arm’s length.

Yet, people don’t make a move on the easiest opportunity that is available to us.

What’s Your Excuse?

You don’t have the perfect image for your content?
You don’t know how to write the perfect caption?
You aren’t up-to-date with the platform’s tools?

None of these and more are sound enough to not start now – you don’t need to make anything perfect – you need to start.

If you aren’t aware of the tools, Google it.

There are no good excuses which are legit to not create content and start posting on social media.

#TipsOnHowToZazzYourBrand

Building a Community

Building a Community

As an individual or a brand, it has always been about more followers and more likes.

Everyone tends to forget about the people who have already connected with them.

They are the ones where your primary focus should be.

Building your community that’s #1- cater to them – provide value – interact – and most importantly, don’t spam them.

Every member of this community counts! You’re building a relationship with this person and in return, whilst they trust you, they also help you build further – whether in terms of sharing your content, promoting your services or becoming a customer of your company – this community is for the long-term.

Adding to that, this community is not platform-specific, but brand-specific and it only scales up, if you pay attention to them.

Everyone wants a community, yet no one focuses on building one.

#TipsOnHowToZazzYourBrand

Figure out your Marketing problems!

Figure out your Marketing problems!

• Tips on how to Zazz your Brand #26 – Figure it out •


What type of content should I create?
What platforms should I focus on?
How should I build my community?

Questions like these and more revolve around anyone’s mind who’s trying to build their brand on social media.

Sure, there are a number of courses and e-books being distributed by people.

However, do you know what the best solution is?

Figure it out.

Google something you don’t know, Experiment and Figure it out.

It’s the best case scenario where you get to learn something from your own mistakes and you are more satisfied that it was your own efforts that got you to where you want to be.

#TipsOnHowToZazzYourBrand

Never Think Twice before Posting!

Never Think Twice before Posting!

• Tips on how to Zazz your Brand #24 – Never Think Twice before Posting •

So often, people stop themselves from posting something that they love or they are passionate about.

Usually it’s the factor of external validation – “people aren’t appreciating this type of content and thus I do a certain kind of posts only”.

Why does this thought occur?
One, you’re addicted to the likes. Second, you’ve put your current audience on a pedestal.

If they don’t appreciate what you like to post about – then ultimately, what’s the point of having them. You aren’t able to open up and do what you love.

Social Media is a platform which allows you to open up, share your thoughts, document your journey, build a community – for this to happen, you also need to be passionate about the process.

Next time you plan on posting something, never think twice about it – just go for it.

#TipsOnHowToZazzYourBrand

Let’s Avoid Copy Pasting!

Let’s Avoid Copy Pasting!

• Tips on how to Zazz your Brand #22 – Let’s Avoid Copy Pasting •


We all consume content on the social media platforms and we all have surely noticed a few rounds of posts being copy pasted from one account to another.

Not with an intention of calling anyone out, but has anyone else seen those black background posts with huge headlines in yellow and red and every other account posting the same stuff!

In the honor of creators and the audience and the platforms, here’s a social shout out – let’s avoid that.

Let’s be as original as possible.

Sure that takes time. That also means you’re willing to put in the work to create something.

That also means you love your audience and want to feed them with valuable content.

That also means you’re original and you’re doing something creative.

Let’s build something with our own two hands.

Let’s avoid copy pasting.
#TipsOnHowToZazzYourBrand

The Perfect Post – Does it exist?

The Perfect Post – Does it exist?

• Tips on how to Zazz your Brand #21 – The Perfect Post •


Would you create the perfect post or would you not post at all?

Technically, neither is a tangible option in today’s world.

There is no such thing as perfection – there’s no right way to create the perfect post. Secondly, the audience decides whether they align with your message or not. So you can only experiment with what works for your brand or not.

What’s the other option? To not post at all? With the platforms available at the tip of our fingers and the access to the people at scale, it doesn’t make sense why one wouldn’t create content and try to reach out to their audience!

The only way left is to create content, as much as possible, find out what works and try creating more of that, whilst simultaneously experimenting with new stuff as well so there’s some feeling of mystery for the audience as well.

What are you waiting for?
#TipsOnHowToZazzYourBrand

What should your first post be?

What should your first post be?

• Tips on how to Zazz your Brand #20 – Your First Post •

When it comes to posting for your brand or even individually, for your personal brand, people are often skeptical about the first creative they post on their profiles.

In terms of creativity or content, whether it is relatable to the brand or would the audience appreciate it, you surround yourselves with questions and doubt.

So what should your first post be?

Keep it natural, keep it raw and keep it about yourself. Don’t over do it and don’t over think it. Don’t have high expectations with just the first post.

Explain who you are, what you are, what is your vision and why should people follow you – keep it human.

The first post doesn’t define your social media profile, because you’ll be filling it with a lot more posts. At the same time, it is important for the first few people who will understand everything about you from that first post and may join you/ leave you forever.

Although, the most important thing is to start.
#TipsOnHowToZazzYourBrand

What’s Stopping You from Posting

What’s Stopping You from Posting

• Tips on how to Zazz your Brand #18 – What’s Stopping You •

What’s stopping you from posting?

It’s the time to start working on your brand – start posting content – what you are passionate about / what interests you – then what’s stopping you?

  • People’s Opinions

People are going to judge you irrespective of your presence online, the face-to-face and behind-the-back judgements never stop, so why not post because of such people.

  • Competition

Your fellow colleagues had a headstart and are performing better on social media – better how – social media metrics!
Your motive is to post for the audience you want to build, the numbers don’t matter. Plus if your content is valuable, then people will listen to you no matter how many other people they are following.

  • Impatience

Impatience towards getting more likes, more followers, reaching to a lot more people. During the start, people get hesitant with a few followers or not growing fast enough. Good content and patience for the long-term is the answer.

  • Comfort Zone

Mainly, people are in a comfort zone – the comfort of consuming over producing, the comfort of not taking the time out to create content, the comfort of who cares is on people’s minds.

At the end, what’s stopping you is yourself. If you want to build your Brand, if you want to build your community, if you want to share your word with people, you cannot let anything hinder that progress.

Start Now! #TipsOnHowToZazzYourBrand

The Cost of Entry is Zero

The Cost of Entry is Zero

• Tips on how to Zazz your Brand #17 – The Cost of Entry is Zero •

The number of social media platforms is endless and at this point in time, there is no way to focus on just one. To be present online, you have to present on at least more than one platform to garner attention towards your brand.

However, as we all know. Facebook’s organic reach has gone down over the last few months/ years, and next in line is Instagram. Soon, the platform’s organic reach will go down and it already is showing the indications.

When that happens, people will start complaining and ranting about social media platforms and raise questions about Instagram being one of the platforms who will make you promote ads and earn money.

Although, if you think about it, the answer is right there. Even if that happens, the cost of entry to this or any of the past or future platforms is still zero. The platform is free to use. It may become a bit difficult but still free.

When the cost of entry is zero, you cannot really dismiss a platform where you can reach out to hundreds and millions of people and build your community. Plus, you cannot complain about it either. There’s no alternative solution where you get to reach out to people and create content for them – so when you have it in front of you, why not take advantage of it.

Come to think of it now, you cannot really dismiss Facebook either, right?

#TipsOnHowToZazzYourBrand

Don’t forget your audience!

Don’t forget your audience!

• Tips on how to Zazz your Brand #14 – Engage with your Audience •


People are always on the lookout to identify new ways to get more followers, but fail to engage with their current followers.

Reply to each and every content that you receive – make sure that you interact with your audience.

Apart from replying to comments you receive, make it a point to engage with your audience as much as possible – ask them questions, polls, do a quiz, do a giveaway, any and all sorts of things which can keep your audience active with your content.

Your current audience gives way to your future followers as well, their interaction builds the path for the future followers to realize whether they should follow your account or not.

Engage – that’s the key. #TipsOnHowToZazzYourBrand

Top 5 Tips if you’re starting a new Blog!

Top 5 Tips if you’re starting a new Blog!

Whether it’s creating images for Instagram, or creating bite-sized informational tweets, or creating TikTok videos, the wave revolves from one platform to another, but the trend of blogging has been there forever.

Whether you’re an influencer, or a reviewer, or a content writer, a thought contributor or a thought leader, blogging has been the base for everyone. It gives you the platform to express yourself, your perspective – in detail.

When it comes to blogging, there are a lot of things to take care of, before sharing your content with your audience, however, here are top 5 tips for blogging aspirants that you can begin with –

  • Pick a niche topic, what you feel comfortable about writing, where your passion lies, where your strength is.
  • It allows you to write freely; otherwise, you’d end up spending your time researching your content.
  • It gives you the freedom to write more, because since it’s your strength, it’s always on your mind, and thus, the topics keep coming to you.

  • Often, when starting a blog, too many people worry about which site to use for their blog, the type of plug-ins to use, the font, the colours, the appearance.
  • Initially, let the focus be on the content – try to make it as definite and appealing as possible. As the audience, one should make it a point to read the entire thing.
  • Once this is figured out and you think you have that settled, then you can bring in the technicalities one-by-one and start focusing on those.

  • There are two most important points when it comes to creating content and writing a blog, one is being authentic, and the other one is discussed in the next point.
  • You must be genuine with your content – it’s your voice – your words – your perspective.
  • Don’t do it just because you have to. Make it a point to invest time, make it better, improve yourself, and ensure that it’s you who is writing the blog.

  • The one point which people don’t pay attention to when it comes to writing a blog. Maintain a Routine.
  • Set a deadline for your blogs – how many will you write in a month – which days – what time will it be published and promote it accordingly. Let the audience know that you’ll, at any cost, post the blog by that time.
  • It shows discipline that you’re serious about your blog and you want to spread this content with the people out there, and you’re aren’t doing it whenever you feel like doing it.

  • Be a little shameless when it comes to publishing your blog and increasing its views – initially.
  • Share it with your friends, promote it on social media, share every blog that you write.
  • Network with other bloggers, help them out, share their posts, drop a valuable comment and hopefully, they’ll do the same with yours too.

The process of blog writing is a beautiful one; but also an intensive one – you’ve to spend time on it, take care of it, and when people read it and appreciate it, you’ll surely feel good about that you made a difference with your opinion.


Zazz Media, a modern communications agency, that I’ve been running since 2015, builds personal and corporate brands on social media. Our mission is to change people’s perception towards brands and their content on these platforms.

If we can be of any help, do reach out at zazzmediaindia@gmail.com

Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Earn the Right to Promote

Earn the Right to Promote

“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki


Sure, a brand can promote their products directly and even get good sales, but how long would that last and how much would you end up spending?

More importantly, how many people are going to remember the brand in the long-term?

When you build your Brand, when you provide good, valuable content to your audience, you connect with them, you build a relationship with them.

The consumer feels this connection, feels an affiliation to the brand and now wants to buy from them.

Now, in the future, when you promote your new collections to this same consumer, they will accept it and even buy with open arms, because you earned your right to promote your products.

Brand Image v Direct Selling

Brand Image v Direct Selling

• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •

What according to you is the difference between brand image and direct selling?

Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?

Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.

The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.

In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?

Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.

#TipsOnHowToZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand

Customer in Control

Customer in Control

• Tips on how to Zazz your Brand #9 – Customer in Control •

The advertising industry has changed!

Earlier, the products, the services, the brands were in charge – selling to the customers – selling them an idea, a vision thay they need this.

Now,the customer is in control!

The customer knows what she/ he want, what their needs are, what their tastes are, it’s no longer about buying anything that you see.

Its about buying what you like, what you relate with, what appeals to you.

Now, in this process, the customer is making the decision of choosing the brand, rather than the other way round.

What can a brand do?

Instead of selling, where the customer won’t pay any heed to, the brands can focus on building a relationship with them, providing them value, connecting with them – and ultimately, the customer would feel so bonded with the brand…

Guess, where are they going to buy from?

Link in Bio

Link in Bio

• Tips on how to Zazz your Brand #7 – Link In Bio •

Link in Bio is a permission asset and one of the best tools Instagram could have.

Other than sponsoring your post or the Swipe Ups in your Stories, you cannot add external links to your Instagram posts.

With the amount of content being posted on a daily basis, and the CTAs on the post (especially with the links on the other social media platforms) is never-ending.

Instagram allows the consumer their permission to visit the creator’s profile and click the link for more information, i.e. only if they want to.

With this, now the brands have to create enormous amount of value for their audience, for them to like what they’re consuming and visit the link if they’d like to access more information or buy any product or service.

This is a win-win situation for the consumers. #PermissionAsset

Not Everyone understands Social Media

Not Everyone understands Social Media

• Tips on how to Zazz your Brand #6 – Not Everyone understands Social Media •

For the past couple of years, a great number of brands, agencies and digital marketers have entered the social media scene.

Either someone trying to establish their brand online or trying to help others to do so.

The problem is, not everyone understands social media.

It is merely limited to posting a bunch of pictures, using hashtags and promoting content.

However, is it just that?

Or rather, is this much enough?

Building your brand is also about providing value to your audience, forming a connection with them, making them feel that you’re beyond a brand.

And that’s not it.

Social Media is a blend of storytelling, writing, marketing, clicking pictures and videos, curating, designing, analyzing and reporting.

Those who can accomplish all for a brand or if a brand checks all those points, then they are on the right path to understanding social media on a macro.

(On a Micro level, there’s still a lot more to know and understand)

Social Media is Mandatory

Social Media is Mandatory

• Tips on how to Zazz your Brand #5 – Social Media is Mandatory •

With TVCs, radio commercials, billboards and more, the social media platforms have been the only place where you can target to your audience specifically.

You can provide value and create content as per their interests!

Also, you can even have conversations with them, understand what they want from you, as a brand and what more can be done.

Social Media is the only place where you can directly convert your customers to a sale.

Do any other platforms give you these advantages?

In today’s day and age, with everyone being smartphone-savvy, being on social media is mandatory for every brand out there. Especially for the millennials and the gen-z, if you aren’t on social, then you might not even exist.

The choice is yours. Be active, create content and reach out to your audience!

Authenticity Error 404

Authenticity Error 404

• Tips on how to Zazz your Brand #3 – Authenticity Error 404 •

In this era of social media, when it’s the best time to create and share value with the people, there are also people who are flexing on social, to create a mirage of a different version of their lives, than in reality.

Fronting on these platforms and with a few quick shortcuts, the audiences build up.

Now, it creates an issue because one, none of it is true and second, there’s no way you can keep up with it for a long period of time. You’re only fooling yourself whilst thinking you’re winning on social media.

What’s the answer?

Authenticity is the key. Be self-aware of who you are and with the opportunities available, build your base on these platforms with one goal in mind, providing real value to your audience.

Let your audience follow and understand the real ‘you’.

//We have started a series on ” Tips on how to Zazz your Brand” on our page @zazzmedia which will guide you on how to brand yourself or your company’s profile on social media.

Tips on How to Zazz your Brand! – A new series

Tips on How to Zazz your Brand! – A new series

With Zazz Media, as a modern communications agency, our focus is to change the way people perceive brands on social media.

Apart from sharing articles on topics that support that focus, we are also starting a series where we would be sharing Tips on how to Zazz your Brand.

What do we mean by Zazz your Brand?

Add an element of uniqueness and awesomeness to your brand and connect with your audience by providing value to them.

To Zazz a brand, the process is long and a number of things to take care of.

Whilst the process takes time, and specific attention needs to be given to each brand, on how they should build themselves,

these Tips are the baseline of how one should take care of their brand and how these tips can help them grow online and offline.

—–x—–

You can follow our account on Instagram @zazzmedia or on LinkedIn where we’ll be sharing these Tips.

Feedback is appreciated.