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#AnOpinionOn: Disappearing Stories are now Everywhere!

Zazz Pink is now Official!

Zazz Pink is now Official!

Ever since 2015, with the initiation of Zazz Media, our brand colour has been Zazz Pink.

Denoting creative, wise and imaginative emotions, our colour has been applied to the other Zazz brands as well and has played an important role in creating our brand tone.

P.S. It also indicates optimism and calmness.

Therefore, without further ado, here it is…

We’ve officially coined our brand colour, Zazz Pink on Kolormark.

A Personal Brand is a “must-have”

A Personal Brand is a “must-have”

In today’s market, a personal brand is no longer a “like to have”, but a “must have”.

With people’s attention being shifted towards their smartphones and the majority of the people spending hours every day on social media platforms, it is easier than ever to reach out to your target audience and build a brand for yourself via these social media platforms.

With content playing the pivotal role, it is not about who is providing this content (or rather how famous you are), but about how valuable the content is and whether it appears in front of the right audience.

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Why Now?
Well, it’s the Age of the Individual.

Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.

I’ve written an article on ‘Why Now is the Right Time to build a Personal Brand?’click here to read it.

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Speaking about different professions, here’s another reason why a personal brand is a must-have for you…

Whether you’re
– applying for college
– looking for an internship / applying for a job
– (freelancer) looking for a project
– starting your firm and looking for a team/ investors/ customers
– an influencer
– an industry expert,
in such or any other situation, irrespective of your industry, by your employer or by your customer, by your future employee or your audience, you’re being Googled.

I’ve written an article about this too, with an indepth deep-dive into how should you approach your personal brand, with respect to the above scenarios.

You can read it here.

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Now, if you agree that a personal brand is something that you want to build for yourself, let me help you out a little bit more.

How about a few significant pointers that anyone (wanting to create their brand now or in the future) should know?

I’ve written an article, “How to build your Personal Brand?” which mentions that.

You can click here to read it.

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We can both agree that people trust a face more than anything, and that’s what makes a personal brand so valuable.

Said that, the mission of my agency @ Zazz Media has been to help you build your brand on the social media platforms.

Thus, the above information.

However, if you think, you need some help with the brand tone/ message/ design or the brand strategy or the execution of day-to-day content, reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Daily Sales, but not your Content!

Daily Sales, but not your Content!

As companies, everyone focuses on their sales on a day-to-day basis.

Of course, or else how will they run their business.

However, when it comes to selling their products and services, as consumers, people are now tired of the same old sales tactics and the same old selling that happens online.

Times are changing, Trends are changing, People’s consumption habits are changing!

Now, you need to have a different approach when it comes to approaching people online and it can’t be a once-in-a-while campaign about selling your product/service.

Now, the objective is to connect with your audience first, build a connection with them, provide valuable content for them to consume and once they feel they connect with the brand, they’ll buy the product themselves.

How do you reach that scenario though?

Well, in easy words, as you focus on your daily sales, start focusing on daily content creation as well.

A whole lot of brands on social media, with the objective of sell-only, have an irregular activity on their profiles, thus ignoring the potential of the platforms and the ability to build a relationship with the audience.

How can you, as a brand, proceed?

Have a brand strategy in hand, as to how you want to approach the platform, the audience, How do you want them to perceive your brand.

Then, create content accordingly.

But, Daily.

Multiple times a day.

That provides value to your audience.

It takes time, however, with different strategies and different execution styles, all being run simultaneously, your brand can have the growth and results you desire via the social media platforms.

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Are you thinking of building your brand on social media?

Connect with us at zazzmediaindia@gmail.com or check out the company profile on Instagram @zazzmedia

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Community Engagement is Necessary!

Community Engagement is Necessary!

As an individual or a brand on social media, it’s always been about more followers and likes, the “mark of success,” that everyone tends to forget the audience who are already connected with them.

Community Engagement is the #1 step to connect with and grow your audience.

Every social media platform has its own set of features to interact with your audience.

With Instagram as an example, you can interact on your DM as a one-on-one, another option would be either as polls or questions on your Instagram Stories.

However, the most important place is your comments! The place which people usually avoid.

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every piece of engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.

It all starts with community engagement that leads to building a community.

Social Media is more than Followers and Likes

Social Media is more than Followers and Likes

As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.

Platforms’ Effectiveness

Platforms’ Effectiveness

With the number of social media platforms available, which platform should your brand focus on?

Each of these platforms have a role to play, each have a specific type of audience, and they will perceive your brand differently.

In such a scenario, an in-depth study of the brand is needed to know which platform is useful for them and which is not.

Often, the sole focus goes only on Facebook and Instagram or sometimes, solely Instagram.

However, pertaining to the type of brand, there are times when a Pinterest or Snapchat or TikTok or even LinkedIn could turn out to be more impactful in terms of reaching out to your preferred audience.

Sometimes you need to be active on all the platforms available.

Every platform has a different exposure for your brand, and one should know how to turn it around and make it work for your brand.

#TipsOnHowToZazzYourBrand

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Would you like to build your brand on social media?

Reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

—x—

Lastly, I’m not the one to usually give call to actions – but – if you have received some value from this, it’d mean a lot if you would share it ahead too! That would really make my day – thanks!