Top 5 Tips if you’re starting a new Blog!

Top 5 Tips if you’re starting a new Blog!

Whether it’s creating images for Instagram, or creating bite-sized informational tweets, or creating TikTok videos, the wave revolves from one platform to another, but the trend of blogging has been there forever.

Whether you’re an influencer, or a reviewer, or a content writer, a thought contributor or a thought leader, blogging has been the base for everyone. It gives you the platform to express yourself, your perspective – in detail.

When it comes to blogging, there are a lot of things to take care of, before sharing your content with your audience, however, here are top 5 tips for blogging aspirants that you can begin with –

  • Pick a niche topic, what you feel comfortable about writing, where your passion lies, where your strength is.
  • It allows you to write freely; otherwise, you’d end up spending your time researching your content.
  • It gives you the freedom to write more, because since it’s your strength, it’s always on your mind, and thus, the topics keep coming to you.

  • Often, when starting a blog, too many people worry about which site to use for their blog, the type of plug-ins to use, the font, the colours, the appearance.
  • Initially, let the focus be on the content – try to make it as definite and appealing as possible. As the audience, one should make it a point to read the entire thing.
  • Once this is figured out and you think you have that settled, then you can bring in the technicalities one-by-one and start focusing on those.

  • There are two most important points when it comes to creating content and writing a blog, one is being authentic, and the other one is discussed in the next point.
  • You must be genuine with your content – it’s your voice – your words – your perspective.
  • Don’t do it just because you have to. Make it a point to invest time, make it better, improve yourself, and ensure that it’s you who is writing the blog.

  • The one point which people don’t pay attention to when it comes to writing a blog. Maintain a Routine.
  • Set a deadline for your blogs – how many will you write in a month – which days – what time will it be published and promote it accordingly. Let the audience know that you’ll, at any cost, post the blog by that time.
  • It shows discipline that you’re serious about your blog and you want to spread this content with the people out there, and you’re aren’t doing it whenever you feel like doing it.

  • Be a little shameless when it comes to publishing your blog and increasing its views – initially.
  • Share it with your friends, promote it on social media, share every blog that you write.
  • Network with other bloggers, help them out, share their posts, drop a valuable comment and hopefully, they’ll do the same with yours too.

The process of blog writing is a beautiful one; but also an intensive one – you’ve to spend time on it, take care of it, and when people read it and appreciate it, you’ll surely feel good about that you made a difference with your opinion.


Zazz Media, a modern communications agency, that I’ve been running since 2015, builds personal and corporate brands on social media. Our mission is to change people’s perception towards brands and their content on these platforms.

If we can be of any help, do reach out at zazzmediaindia@gmail.com

Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Zazz Media’s Mission

Zazz Media’s Mission

Unless people don’t love the brands already, they usually don’t follow them on social media.

Even then, they’re under a constant hammering of promotional announcements and the brands’ sales funnels.

So, what is our mission?

We want to change the way people perceive brands on social media, and everywhere else too, on a macro basis.

At the same time, we also want to create valuable content for the brands, which ultimately brings that change for the consumers.

That’s the change Zazz Media is trying to bring. #OurMission

Earn the Right to Promote

Earn the Right to Promote

“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki


Sure, a brand can promote their products directly and even get good sales, but how long would that last and how much would you end up spending?

More importantly, how many people are going to remember the brand in the long-term?

When you build your Brand, when you provide good, valuable content to your audience, you connect with them, you build a relationship with them.

The consumer feels this connection, feels an affiliation to the brand and now wants to buy from them.

Now, in the future, when you promote your new collections to this same consumer, they will accept it and even buy with open arms, because you earned your right to promote your products.

Brand Image v Direct Selling

Brand Image v Direct Selling

• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •

What according to you is the difference between brand image and direct selling?

Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?

Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.

The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.

In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?

Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.

#TipsOnHowToZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand