What type of content works?

What type of content works?

When it comes to building your personal brand, when it comes to creating content on any of the social media platforms

People usually ask, “What works?”

What type of content should we create?

What type of content would get a good engagement?

And the answer to that is really simple.

No one knows what works.

And if someone tells you what works, they’re just baiting you into their funnel.

There is never a right answer to what works.

Especially because it comes down to an individual’s strengths and weaknesses and what they are comfortable with.

If type A works for an individual, it may or may not work for the other two individuals and vice verse.

To put it even more simply, it comes down to you experimenting with your content.

What form allows you to express yourself more freely?

What is the type of content that aligns with your audience as well as with you, where’s the middle ground?

Whether you should do a Twitter-style post, or a carousel, or a infographic video, or a creative post or a picture or a cartoon or just something else, the answer to that lies in experimenting.

Experiment with your content, see what works, what can you create more of, what the audience responds to and then do more of that.

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