This will change how you view content.

This will change how you view content.

This will change how you view content…

Do you know what I’m talking about?

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CLICKBAIT

and what does it mean?

They are misleading titles used to attract your attention and then encourage you to click on that particular link and spend some more time on their website.

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The question I want to focus on is this, why do marketers still focus on this technique?

Well, the easiest way to explain is this…

Because the audience still falls for it every time.

And that gets them more views.

Which also means more ad views.

You understand the story here, right?

How can we change that?

We, as the AUDIENCE, need to be more smarter with what we consume.

To also make sure that we don’t fall for headlines.

What that also means is, to be more interested in the content than the headline.

And lastly, follow the authentic kind of publishers who post the right kind of information.

We aim for a world of authenticity and value.

As the creator/ publisher, providing value and not deception should be the focus.

Provide more value/ extra content than what you have already posted initially, when it comes to redirecting to your websites.

And more importantly, do it the right way.

When you do it right, the audience will fall in love with you and not a particular piece of content.