If the push towards digital wasn’t huge already, the current crisis has certainly made it so.
Why digital? That answer is easy, because it provides the ease of access, you can connect with anyone and everyone, with the location becoming irrelevant.
For an individual or brand to reach the next level, to flourish, they have to take a step towards becoming digital, towards connecting with their audience. (this most certainly applies to our MSMEs)
Right from team communications, to live streaming, to building a community, to selling a product or service, all the essentials of building a company has pushed towards digital.
Whenever something saves time and money and makes it easier for you to do something, there is no second thought whether that would be the future or not.
And digital is that. If you haven’t already or if you’re second-guessing or stuck with something, you need to overcome that and start now.
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