Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Earn the Right to Promote

Earn the Right to Promote

“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki


Sure, a brand can promote their products directly and even get good sales, but how long would that last and how much would you end up spending?

More importantly, how many people are going to remember the brand in the long-term?

When you build your Brand, when you provide good, valuable content to your audience, you connect with them, you build a relationship with them.

The consumer feels this connection, feels an affiliation to the brand and now wants to buy from them.

Now, in the future, when you promote your new collections to this same consumer, they will accept it and even buy with open arms, because you earned your right to promote your products.

Brand Image v Direct Selling

Brand Image v Direct Selling

• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •

What according to you is the difference between brand image and direct selling?

Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?

Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.

The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.

In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?

Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.

#TipsOnHowToZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand

Customer in Control

Customer in Control

• Tips on how to Zazz your Brand #9 – Customer in Control •

The advertising industry has changed!

Earlier, the products, the services, the brands were in charge – selling to the customers – selling them an idea, a vision thay they need this.

Now,the customer is in control!

The customer knows what she/ he want, what their needs are, what their tastes are, it’s no longer about buying anything that you see.

Its about buying what you like, what you relate with, what appeals to you.

Now, in this process, the customer is making the decision of choosing the brand, rather than the other way round.

What can a brand do?

Instead of selling, where the customer won’t pay any heed to, the brands can focus on building a relationship with them, providing them value, connecting with them – and ultimately, the customer would feel so bonded with the brand…

Guess, where are they going to buy from?

Link in Bio

Link in Bio

• Tips on how to Zazz your Brand #7 – Link In Bio •

Link in Bio is a permission asset and one of the best tools Instagram could have.

Other than sponsoring your post or the Swipe Ups in your Stories, you cannot add external links to your Instagram posts.

With the amount of content being posted on a daily basis, and the CTAs on the post (especially with the links on the other social media platforms) is never-ending.

Instagram allows the consumer their permission to visit the creator’s profile and click the link for more information, i.e. only if they want to.

With this, now the brands have to create enormous amount of value for their audience, for them to like what they’re consuming and visit the link if they’d like to access more information or buy any product or service.

This is a win-win situation for the consumers. #PermissionAsset