People say Facebook and Snapchat are over! (in India)

People say Facebook and Snapchat are over! (in India)

This is a global opinion, moreover said in India, that Instagram is the culture (which it is), but Facebook and Snapchat are over.

Is it true?

The millennials and the Gen-Z seem to say that they are Instagram-active only.

So, as digital marketers, should we not focus on the other platforms?

Let’s take a look at the statistics.

Keeping Facebook in mind, the platform, and not considering Instagram and WhatsApp (which technically are a part of the same company), there are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

To put this into context, if India’s Facebook audience were a country then it would be ranked fifth in terms of the largest population worldwide.

The stats say that the Facebook Indian audience would reach over 400 million in the next 3 years.

Said that, should we not consider Facebook while building a brand.

So, now that we have established that, what about Snapchat?

As of April 2019, we have 12 million Snapchat users in India.

We have influencers, digital creators, brands, consumers – all a part of these 12 million users in India.

Instagram may be the current culture amongst the Millennials and the Gen-Z, however, we can’t seem to ignore the other platforms at all, especially with these numbers.

Do you think Facebook and Snapchat are over? #QOTD

(Statistics Source : Statista)

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

763 followers.

763 followers.

What would you rather prefer?

763 followers or 18,000 followers?

The sight of 18,000 followers is appealing, right?

Let me take it to a deeper level.

What if I told you, that you’re posting content about art and 760 out of the 763 followers are art enthusiasts who are likely to engage with you, probably buy whatever you’re selling and possibly collaborate with you for something new.

At the same time, speaking of the 18,000 followers, only 262 are interested in art and 9,732 aren’t interested at all, would you care for this audience?

That is what the social media platforms are about.

The numbers are hyped up, but when you look at the reality, you understand how the game works.

Let me ask you again, what would you rather have – 763 followers or 18,000 followers?

Listening to the Right People!

Listening to the Right People!

With the internet in its current form, everyone has a voice, some use it positively, to impact people, some people use it to sell something, some people use it negatively, to bring others down!

Earlier, in the initial social media days, or even before that, this wasn’t the case!

When a person saw a billboard or a visual/audio show or an ad, the platform was trusted enough to trust the information too.

With social media and the uprise of people on it, there are too many voices out there!

When you seek information on the internet, you need to be self-aware of who you are, what do you seek and listen to the right person.

On a number of occasions, people are in a hurry and conclude their hunt for the information, with the first person they find and base their opinions according to a single person’s point of view too.

If you’re listening to someone, be sure of the experience they have and what their intentions are.

If you’re buying something, ensure of the brand and their approach. (especially if it’s an online service)

The key is to listen to the right people.

Growing your brand to the next level!

Growing your brand to the next level!

To grow your brand to the next level, you need to advertise. To reach your target audience, you need to invest a decent sum of money in your advertising and marketing budget.
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“A man who stops advertising to save money is like a man who stops a clock to save time.”
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To put it simply, if your brand is new to the market or if you’re planning to launch a new segment/product, you need to reach a specific set of people to get your sales going. If you don’t spend enough, you won’t reach to sufficient people and the results won’t make a difference.
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“Your agency would advise you and suggest you, but at the end, it’s up to you whether you want to reach the next level or not.”
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A detailed example would be as such if your revenue is between 10 lacs INR and 20 lacs INR on a monthly basis, does it do justice to the fact that you spend only 20,000 INR to increase your sales. #SpendMoreEarnMore

The process of planting a tree.

The process of planting a tree.

A brand’s social media development is like planting a tree!
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For it to give you the results you want, you must spend months and months and years of proper planning, implementation and execution for it to reach its true level. You wouldn’t expect to plant the seeds and let it grow into a tree in less than a year, correct? Managing social media is similar to that situation! Even with an adequate promotional budget, you need to first set your goals.
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Building an online brand requires much more than spending on ads.
Firstly, you must ensure that you have a proper brand design and language which will make it easier for the audience to relate to your content.
Secondly, you must provide relevant content and differentiate them as per the social media platforms you’re using. For that, you must have a proper plan and schedule beforehand and know what you’re seeking to achieve.
Thirdly, focus on the community you’re building. This community is going to be important in the creation of your brand’s online identity.
Ultimately, we could break the complete process into three small steps, but these powerful measures take time to build. Once you understand them, then it’s your arena. Your sales will start soaring high!
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Be patient and ensure you as a brand are playing an essential role in keeping the digital presence active.

What Social Media is not!

What Social Media is not!

Social Media is the current, most effective hot trend when it comes to communications for people and brands.

You can brand yourself, reach to your target audience, cost-effectively and increase your sales too.

However, even with this disproportionate advantage that social media provides us, we have brought it down to a lot of things it is not.

  • a game of likes

the higher the number of likes, the more effective the campaign has been

  • a platform of followers

the more the number of followers, the more famous your brand is

  • using sales as the method to grow and then calling the process inefficient
  • posting pictures without context

another factor when it comes to lack of planning

  • lack of experimentation

using your personal opinion as the answer for all probable and unproven steps – for example, people having the impression of writing only short captions when it comes to Instagram.


For someone to truly understand the power of social media, for what it is, how useful and practical it can be, takes a lot of planning, strategies, experiments and convincing.

This is one of the reasons why I started Zazz Media, to effectively utilise what’s at hand and use it in the best possible manner.

When it comes to social media marketing, one thing I’ve always focused on and said time and again is not to focus on the obvious and look at the bigger picture.

A 1000 likes on your picture is not the success metric, but 40 likes from your target audience are.

Learn, understand, experiment and reap the rewards!