What’s your excuse for not posting?

What’s your excuse for not posting?

• Tips on how to Zazz your Brand #27 – What’s Your Excuse? •

In today’s age of the internet and the social media platforms, sharing your content and building a brand and reaching to hundreds and thousands of people is now possible within your arm’s length.

Yet, people don’t make a move on the easiest opportunity that is available to us.

What’s Your Excuse?

You don’t have the perfect image for your content?
You don’t know how to write the perfect caption?
You aren’t up-to-date with the platform’s tools?

None of these and more are sound enough to not start now – you don’t need to make anything perfect – you need to start.

If you aren’t aware of the tools, Google it.

There are no good excuses which are legit to not create content and start posting on social media.

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Building a Community

Building a Community

As an individual or a brand, it has always been about more followers and more likes.

Everyone tends to forget about the people who have already connected with them.

They are the ones where your primary focus should be.

Building your community that’s #1- cater to them – provide value – interact – and most importantly, don’t spam them.

Every member of this community counts! You’re building a relationship with this person and in return, whilst they trust you, they also help you build further – whether in terms of sharing your content, promoting your services or becoming a customer of your company – this community is for the long-term.

Adding to that, this community is not platform-specific, but brand-specific and it only scales up, if you pay attention to them.

Everyone wants a community, yet no one focuses on building one.

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Figure out your Marketing problems!

Figure out your Marketing problems!

• Tips on how to Zazz your Brand #26 – Figure it out •


What type of content should I create?
What platforms should I focus on?
How should I build my community?

Questions like these and more revolve around anyone’s mind who’s trying to build their brand on social media.

Sure, there are a number of courses and e-books being distributed by people.

However, do you know what the best solution is?

Figure it out.

Google something you don’t know, Experiment and Figure it out.

It’s the best case scenario where you get to learn something from your own mistakes and you are more satisfied that it was your own efforts that got you to where you want to be.

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Never Think Twice before Posting!

Never Think Twice before Posting!

• Tips on how to Zazz your Brand #24 – Never Think Twice before Posting •

So often, people stop themselves from posting something that they love or they are passionate about.

Usually it’s the factor of external validation – “people aren’t appreciating this type of content and thus I do a certain kind of posts only”.

Why does this thought occur?
One, you’re addicted to the likes. Second, you’ve put your current audience on a pedestal.

If they don’t appreciate what you like to post about – then ultimately, what’s the point of having them. You aren’t able to open up and do what you love.

Social Media is a platform which allows you to open up, share your thoughts, document your journey, build a community – for this to happen, you also need to be passionate about the process.

Next time you plan on posting something, never think twice about it – just go for it.

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Let’s Avoid Copy Pasting!

Let’s Avoid Copy Pasting!

• Tips on how to Zazz your Brand #22 – Let’s Avoid Copy Pasting •


We all consume content on the social media platforms and we all have surely noticed a few rounds of posts being copy pasted from one account to another.

Not with an intention of calling anyone out, but has anyone else seen those black background posts with huge headlines in yellow and red and every other account posting the same stuff!

In the honor of creators and the audience and the platforms, here’s a social shout out – let’s avoid that.

Let’s be as original as possible.

Sure that takes time. That also means you’re willing to put in the work to create something.

That also means you love your audience and want to feed them with valuable content.

That also means you’re original and you’re doing something creative.

Let’s build something with our own two hands.

Let’s avoid copy pasting.
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The Perfect Post – Does it exist?

The Perfect Post – Does it exist?

• Tips on how to Zazz your Brand #21 – The Perfect Post •


Would you create the perfect post or would you not post at all?

Technically, neither is a tangible option in today’s world.

There is no such thing as perfection – there’s no right way to create the perfect post. Secondly, the audience decides whether they align with your message or not. So you can only experiment with what works for your brand or not.

What’s the other option? To not post at all? With the platforms available at the tip of our fingers and the access to the people at scale, it doesn’t make sense why one wouldn’t create content and try to reach out to their audience!

The only way left is to create content, as much as possible, find out what works and try creating more of that, whilst simultaneously experimenting with new stuff as well so there’s some feeling of mystery for the audience as well.

What are you waiting for?
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What should your first post be?

What should your first post be?

• Tips on how to Zazz your Brand #20 – Your First Post •

When it comes to posting for your brand or even individually, for your personal brand, people are often skeptical about the first creative they post on their profiles.

In terms of creativity or content, whether it is relatable to the brand or would the audience appreciate it, you surround yourselves with questions and doubt.

So what should your first post be?

Keep it natural, keep it raw and keep it about yourself. Don’t over do it and don’t over think it. Don’t have high expectations with just the first post.

Explain who you are, what you are, what is your vision and why should people follow you – keep it human.

The first post doesn’t define your social media profile, because you’ll be filling it with a lot more posts. At the same time, it is important for the first few people who will understand everything about you from that first post and may join you/ leave you forever.

Although, the most important thing is to start.
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