What should your first post be?

What should your first post be?

• Tips on how to Zazz your Brand #20 – Your First Post •

When it comes to posting for your brand or even individually, for your personal brand, people are often skeptical about the first creative they post on their profiles.

In terms of creativity or content, whether it is relatable to the brand or would the audience appreciate it, you surround yourselves with questions and doubt.

So what should your first post be?

Keep it natural, keep it raw and keep it about yourself. Don’t over do it and don’t over think it. Don’t have high expectations with just the first post.

Explain who you are, what you are, what is your vision and why should people follow you – keep it human.

The first post doesn’t define your social media profile, because you’ll be filling it with a lot more posts. At the same time, it is important for the first few people who will understand everything about you from that first post and may join you/ leave you forever.

Although, the most important thing is to start.
#TipsOnHowToZazzYourBrand

Don’t forget your audience!

Don’t forget your audience!

• Tips on how to Zazz your Brand #14 – Engage with your Audience •


People are always on the lookout to identify new ways to get more followers, but fail to engage with their current followers.

Reply to each and every content that you receive – make sure that you interact with your audience.

Apart from replying to comments you receive, make it a point to engage with your audience as much as possible – ask them questions, polls, do a quiz, do a giveaway, any and all sorts of things which can keep your audience active with your content.

Your current audience gives way to your future followers as well, their interaction builds the path for the future followers to realize whether they should follow your account or not.

Engage – that’s the key. #TipsOnHowToZazzYourBrand

Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Customer in Control

Customer in Control

• Tips on how to Zazz your Brand #9 – Customer in Control •

The advertising industry has changed!

Earlier, the products, the services, the brands were in charge – selling to the customers – selling them an idea, a vision thay they need this.

Now,the customer is in control!

The customer knows what she/ he want, what their needs are, what their tastes are, it’s no longer about buying anything that you see.

Its about buying what you like, what you relate with, what appeals to you.

Now, in this process, the customer is making the decision of choosing the brand, rather than the other way round.

What can a brand do?

Instead of selling, where the customer won’t pay any heed to, the brands can focus on building a relationship with them, providing them value, connecting with them – and ultimately, the customer would feel so bonded with the brand…

Guess, where are they going to buy from?

Social Media is Mandatory

Social Media is Mandatory

• Tips on how to Zazz your Brand #5 – Social Media is Mandatory •

With TVCs, radio commercials, billboards and more, the social media platforms have been the only place where you can target to your audience specifically.

You can provide value and create content as per their interests!

Also, you can even have conversations with them, understand what they want from you, as a brand and what more can be done.

Social Media is the only place where you can directly convert your customers to a sale.

Do any other platforms give you these advantages?

In today’s day and age, with everyone being smartphone-savvy, being on social media is mandatory for every brand out there. Especially for the millennials and the gen-z, if you aren’t on social, then you might not even exist.

The choice is yours. Be active, create content and reach out to your audience!

Tips on How to Zazz your Brand! – A new series

Tips on How to Zazz your Brand! – A new series

With Zazz Media, as a modern communications agency, our focus is to change the way people perceive brands on social media.

Apart from sharing articles on topics that support that focus, we are also starting a series where we would be sharing Tips on how to Zazz your Brand.

What do we mean by Zazz your Brand?

Add an element of uniqueness and awesomeness to your brand and connect with your audience by providing value to them.

To Zazz a brand, the process is long and a number of things to take care of.

Whilst the process takes time, and specific attention needs to be given to each brand, on how they should build themselves,

these Tips are the baseline of how one should take care of their brand and how these tips can help them grow online and offline.

—–x—–

You can follow our account on Instagram @zazzmedia or on LinkedIn where we’ll be sharing these Tips.

Feedback is appreciated.

The audience decides, not you.

The audience decides, not you.

We can plan.

We can strategise.

We can pick the one out of seven that might work.

We might ensure it reaches to a lot of people.

What we forget is that the audience decides what works, not you.

You can only try.

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Often, especially on the social media platforms, you start posting content what you think will get more likes.

You decide not to post something because your audience won’t appreciate what you’re posting.

All this is pre-defined.

All in your minds.

—–x—–

Let the audience decide what they want to hear from you.

You should focus on sharing what you love.

Not just in one specific genre.

But in everything you love to talk about.

What you’re passionate about.

Let the audience decide.

Crushing It by Gary Vaynerchuk (Review)

Crushing It by Gary Vaynerchuk (Review)

Whether you belong to the field of marketing or not…

Whether you have the knowledge or not…

In this time and age, you have the thought of having an online presence for your company or for yourself on the internet.

You want to create a brand and let the consumers connect with it and thus take it forward from there.

If you have any of these thoughts on your mind, then this book is for you.

It covers everything, from how you should proceed on the social media platforms and the other available platforms which one should keep in mind, what to do and a lot of examples of people succeeding with these platforms.

Reading this book gives you a complete perspective of building a brand on the internet and especially, when it’s written by the one and only, Gary Vaynerchuk, you know the book excels in every way.

This book has to be in every person’s list of books to read.

#vaynernation

People say Facebook and Snapchat are over! (in India)

People say Facebook and Snapchat are over! (in India)

This is a global opinion, moreover said in India, that Instagram is the culture (which it is), but Facebook and Snapchat are over.

Is it true?

The millennials and the Gen-Z seem to say that they are Instagram-active only.

So, as digital marketers, should we not focus on the other platforms?

Let’s take a look at the statistics.

Keeping Facebook in mind, the platform, and not considering Instagram and WhatsApp (which technically are a part of the same company), there are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

To put this into context, if India’s Facebook audience were a country then it would be ranked fifth in terms of the largest population worldwide.

The stats say that the Facebook Indian audience would reach over 400 million in the next 3 years.

Said that, should we not consider Facebook while building a brand.

So, now that we have established that, what about Snapchat?

As of April 2019, we have 12 million Snapchat users in India.

We have influencers, digital creators, brands, consumers – all a part of these 12 million users in India.

Instagram may be the current culture amongst the Millennials and the Gen-Z, however, we can’t seem to ignore the other platforms at all, especially with these numbers.

Do you think Facebook and Snapchat are over? #QOTD

(Statistics Source : Statista)

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

763 followers.

763 followers.

What would you rather prefer?

763 followers or 18,000 followers?

The sight of 18,000 followers is appealing, right?

Let me take it to a deeper level.

What if I told you, that you’re posting content about art and 760 out of the 763 followers are art enthusiasts who are likely to engage with you, probably buy whatever you’re selling and possibly collaborate with you for something new.

At the same time, speaking of the 18,000 followers, only 262 are interested in art and 9,732 aren’t interested at all, would you care for this audience?

That is what the social media platforms are about.

The numbers are hyped up, but when you look at the reality, you understand how the game works.

Let me ask you again, what would you rather have – 763 followers or 18,000 followers?

People are scared to post.

People are scared to post.

Scenario A// What if I post this picture and I don’t get enough likes on it?

Scenario B// What if people judge me if I post that? *deleting post*

Scenario C// *Writing caption*

This doesn’t bode well in comparison to other people’s captions.

*Writing caption the 30th time*


People are afraid to open up on social media.

They pre-judge themselves based on what other people *might* think of them.

Authenticity is going down and more than that, people are backing out of posting anything on social media!

Even though it could have been super meaningful.

It might have changed someone’s life trajectory or more importantly, their own life’s.


What should happen?

People should open up and simply say what’s on their mind.

And target the audience that the content is for.

Instead of targeting everyone and worrying about their opinions.

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Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

Every brand needs to set their tone.

Every brand needs to set their tone.

Every brand needs a consistent tone over all their platforms, online and offline. In regards to the online sector, your website or your app or your digital presence over all the social media platforms, need to stay consistent with the set tone.
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‘How would you like your audience to perceive your brand, depends on its tone!’
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Often, the agencies tend to mix up the tone which sends an irrelevant message to the audience. For example, while handling your social media profiles, agencies create different types of content, time and again, which does not follow the tone of your brand. Due to this inconsistency, even the audience fails to understand your brand, which will probably affect your image and even your offline sales.
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‘Inconsistent brand tone gives out an unaesthetic look, in return, affecting your image and sales.’
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So what should you do – 
SET THE TONE AND MAINTAIN IT.
A. Minor details make the most difference. 
B. Work with the right agency.
C. Communicate with your designing team and ensure they understand what your brand is about.

The process of planting a tree.

The process of planting a tree.

A brand’s social media development is like planting a tree!
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For it to give you the results you want, you must spend months and months and years of proper planning, implementation and execution for it to reach its true level. You wouldn’t expect to plant the seeds and let it grow into a tree in less than a year, correct? Managing social media is similar to that situation! Even with an adequate promotional budget, you need to first set your goals.
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Building an online brand requires much more than spending on ads.
Firstly, you must ensure that you have a proper brand design and language which will make it easier for the audience to relate to your content.
Secondly, you must provide relevant content and differentiate them as per the social media platforms you’re using. For that, you must have a proper plan and schedule beforehand and know what you’re seeking to achieve.
Thirdly, focus on the community you’re building. This community is going to be important in the creation of your brand’s online identity.
Ultimately, we could break the complete process into three small steps, but these powerful measures take time to build. Once you understand them, then it’s your arena. Your sales will start soaring high!
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Be patient and ensure you as a brand are playing an essential role in keeping the digital presence active.

What Social Media is not!

What Social Media is not!

Social Media is the current, most effective hot trend when it comes to communications for people and brands.

You can brand yourself, reach to your target audience, cost-effectively and increase your sales too.

However, even with this disproportionate advantage that social media provides us, we have brought it down to a lot of things it is not.

  • a game of likes

the higher the number of likes, the more effective the campaign has been

  • a platform of followers

the more the number of followers, the more famous your brand is

  • using sales as the method to grow and then calling the process inefficient
  • posting pictures without context

another factor when it comes to lack of planning

  • lack of experimentation

using your personal opinion as the answer for all probable and unproven steps – for example, people having the impression of writing only short captions when it comes to Instagram.


For someone to truly understand the power of social media, for what it is, how useful and practical it can be, takes a lot of planning, strategies, experiments and convincing.

This is one of the reasons why I started Zazz Media, to effectively utilise what’s at hand and use it in the best possible manner.

When it comes to social media marketing, one thing I’ve always focused on and said time and again is not to focus on the obvious and look at the bigger picture.

A 1000 likes on your picture is not the success metric, but 40 likes from your target audience are.

Learn, understand, experiment and reap the rewards!

Is Digital Marketing for everyone?

Is Digital Marketing for everyone?

Digital Marketing is the current hot trend that everyone is shifting to, even those who have no idea about the process of digital marketing!

The current mindset is such that, digital marketing is only about handling the brands’ social media profiles and posting pictures on it.

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I’d like to start with clarifying that, one, social media marketing is a part of digital marketing and not vice versa.

Digital Marketing includes all services through which one’s marketing can be done using the internet.

The services range from SEO, SMM, Paid Promotions, Email Marketing, Banner Ads and so much more. The list is endless.

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Even when it comes to social media marketing, handling a brand’s social media is beyond posting pictures on Instagram.

Saturated market or not, the true digital marketers are those who understand the process behind this. Those who understand what message the brand needs to send, that goes beyond getting a certain number of likes on their picture. (Let’s also include the fact that these ‘likes’ have become a success metric for so many out there, because either they aren’t aware of the real metrics that need to be studied or no one is telling the brand owners that they’re paying the wrong people for the wrong process)

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In my opinion, I’d say that instead of jumping the gun on social media and becoming a “digital marketer”, what should be done is, to study the field first, understand the know-how and probably work for someone first, so you know most of the things beforehand and you get an experience of it.

The Power of Hashtags! #SocialMediaDay

The Power of Hashtags! #SocialMediaDay

This Social Media Day, let’s celebrate the power of Hashtags ♯ ❤️

The hashtags that
– connect all of us on social media,
– connect random but like-minded people from all over the world
– and also help us speak on interested topics!

To the power of Hashtags #SocialMediaDay #SocialMediaDay2019

Handling your social media on your own?

Handling your social media on your own?

A brand’s social media development is like planting a tree! It’s not a day’s worth of your time and neither is it a month’s worth of your time. For it to give you the results you need, you need to spend months and months and years of proper planning, implementation and execution for it to reach its true level.
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This is where social media agencies come into the picture! There’s a lot of behind-the-scenes work that goes into the management of your pages across the social media platforms. Agencies charge what they charge because of the strategies they create and the planning and efforts behind every online campaign.
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Now the question is, whether you (as the brand owner) have the time or the expertise to maintain your presence digitally whilst you take care of your sales/ customers on an offline basis or whether you should give that responsibility to someone who would take that entire workload off you and do it professionally for your brand! Ultimately, the decision is yours.

P.S. I own a social media agency @zazzmedia – let me know if I can provide any value to you in this sector.

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Client’s Way or the Correct Way?

Time and again, every agency or every freelancer has come across a project where the client has taken over their project mid-way and made changes of their own!
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This, of course, is in no way wrong! But there are times when that one change could damage the entire campaign or ruin the creative… And at that very moment, you have to take the call – The Client’s Way or the Correct Way?
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What we mean by the ‘Correct Way’ is this, guide the client and help them understand the pros and cons of their decision, and at the same time, make them understand why your point is valid too. Because, this is why you were hired in the first place, to do the best work which would help grow their brand.

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If you aren’t using social media, you’re not in the game!

People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.

Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.

It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.

Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  • You would have an online fan-following, who will also be your future customers. 
  • They will in-turn share the valuable content with their network, thus reaching out to more people for you. 
  • This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.

After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.

Go digital or go irrelevant!

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Importance of Social Media for your Brand

In today’s day and age, social media is the most important tool to focus on for your personal and corporate brand.

With exceptions to some, every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  1. You would have an online fan-following, who will also be your future customers.
  2. They will in-turn share the valuable content with their network, thus reaching out to more people for you.
  3. This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

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Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

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Good Content always wins the long-term game of social media. You need to stay patient and be active on social media. You need to hire a good agency capable of performing this process professionally.

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Design is the Key!

Your product/service is the official ambassador of your brand, and your design is the silent ambassador of your brand.

Right from the logo to the colours to your fonts, all of it constitutes your brand design, which needs to resonate with the brand message. Every time your audience notices either of your online or offline marketing material, the brand design helps them connect to your brand. This brand recognition, in turn, will play a role in his/ her decision to become your customer or not.

A poorly-created brand design might result in a lower brand recall and overall, an inadequate response from the audience towards the entire campaign. Play it right, and you’ll win people’s hearts!

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Marketing – A New Chapter

I am introducing a new chapter to this blog, my bread and butter, i.e. my insights on Marketing (Branding and Designing, too) and more importantly, Social Media Marketing.

Through my content, I will be sharing pointers on
– The Basics and the How-Tos
– Why is it important?
– What role does it play for an individual or a company?
And, much more.

Stay tuned!