Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.
So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.
Here are six takeaways to keep in mind while building your brand on social media –
A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.
Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.
In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.
To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.
B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.
Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.
If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.
Thus, the primary focus should be on providing value.
Value, Value and Value, then comes the Ask.
C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.
Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?
This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.
Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.
D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.
Every brand requires an in-depth study, how can they differentiate their content for those platforms.
Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.
It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.
E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.
With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.
The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.
Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.
F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.
Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!
A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.
Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.
Our mission with Zazz Media is to change the way people perceive brands on the digital platforms
We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.
It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.
Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.