Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

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No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

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People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

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Let the content speak for itself.

People are scared to post.

People are scared to post.

Scenario A// What if I post this picture and I don’t get enough likes on it?

Scenario B// What if people judge me if I post that? *deleting post*

Scenario C// *Writing caption*

This doesn’t bode well in comparison to other people’s captions.

*Writing caption the 30th time*


People are afraid to open up on social media.

They pre-judge themselves based on what other people *might* think of them.

Authenticity is going down and more than that, people are backing out of posting anything on social media!

Even though it could have been super meaningful.

It might have changed someone’s life trajectory or more importantly, their own life’s.


What should happen?

People should open up and simply say what’s on their mind.

And target the audience that the content is for.

Instead of targeting everyone and worrying about their opinions.

Building your Personal Brand in 2019!

Building your Personal Brand in 2019!

In the previous articles, ‘Why now is the right time to build your Personal Brand’ (Click here to read it) — the focus was on the importance of Personal Branding in 2019 — its what and why. In another article, titled ‘You’re being Googled’ (Click here to read it) — various situations in different types of careers have been pointed out when either we or someone else Googles us, and how you can be at the forefront of those situations.

Here’s a quick take on how relevant a personal brand can be — 
In this smartphone era, with everyone’s attention on their screens and most of that time spent on social media platforms, it’s also The Age of the Individual. Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.

Why Now?
With people’s attention towards their smartphone and the majority of the people spending hours every day on social media platforms, it is easier than before to make an impression on these platforms.

With a prior focus on its relevance, the attention now shifts to the creation of one. An individual might know their story, their journey, the value they would like to provide to their audience, their message and their goals — all of the essential factors when it comes to building a personal brand.

However, the majority of them are stuck in the ‘How’ of it. How to create one? Where to start? Can one do it individually or do they need to hire someone to strategize it for them? Or do they need someone to manage the entire thing for them? For many, that is an option, without a choice — because they have a lot on their shoulders, in terms of day-to-day, but this is equally important too.


In this article, we shift our focus on to a few significant pointers that anyone (wanting to create their brand now or in the future) should know!

Let me also add, my agency Zazz Media focuses on building brands on social media. In 2019, the limelight has been on personal branding — where we help plan, strategize and create a blueprint for the end-user, specifically for them — showcasing the type of content buckets to focus on, how to tackle every social media platform differently, where the focus needs to be and how to grow an audience for the long-term.


At a macro level, here is where you should focus — 
A. Know your ‘Why’
– Why do you want to build a personal brand for yourself? What are your intentions?
– If you have a pre-defined ‘Why’, it will become more manageable for you or your content creator to define a path of ‘What’ and ‘How’ for you — in simple terms, your approach to social media.
– Often people know what they do, and they’re able to translate it into their content. Although, some posts might do well, at a macro level, the audience and you, yourself would be confused with the purpose behind this content.
– Set pre-defined goals and plan the content accordingly — you wouldn’t want to deceive your audience in the long-term.

B. Create a Brand around yourself
– Once you’ve defined your ‘Why’, the next important step is to create a brand around yourself.
– Create a brand tone and a brand message, which in turn increases your brand recognition among your audience, from a long-term point of view. [It takes at least 5–7 impressions for a person to remember your brand.]
– Preferably create a logo/customized name/signature/brand colours which set you apart as an individual.

C. Value for the End-User
– You can perceive this as a physics formula if you would like to, but these are the steps to remember. 
Your intent + your message + brand + value for the end-user = Results.
– What are you selling? What is the audience getting out of your content? There is a lot of noise on the internet and people are consuming a lot of content, what sets you apart, is the value you provide to them.
– The end-user gets to decide if the content provided, is valuable to him/her or not and whether they should stick with you for the long-term.

D. Double-down on your Strengths
– There are many different forms you can approach your content and reach out to your audience — Written, Audio and Video, to sum it up as three major categories.
– You get to decide what you’re good at and then double-down on your strengths.
– If you’re good at writing content, then focus more on articles, blogs and captions. If you’re good at video, then create as many videos as possible around your topics and double-down on the visual content. If you feel you’re good at speaking, but not comfortable in front of the camera, then podcasting is the way to go for you.
– Of course, if you’re an all-round person, then the best move is to triple-down on all the content forms together. You get to reach your target audience in all ways possible — some may be video/ audio enthusiasts, some may like to read — your focus should be preferably on all of them.

E. Worrying about the metrics won’t do you any good
– People creating content, especially for social media platforms, tend to focus on the short-term. How many likes does the picture have? How many followers do I have? How many views am I getting? These are the metrics which decide whether the creative/ campaign is successful or not, whether the audience is reacting to their content positively or not.
– Always have the focus on the long-termfocus on the brand. It takes a while to build a brand, and the results shall appear. Focus on building relationships with every person who has decided to follow you — and they shall convert.
– Whether your content is valuable enough, for your audience to share and comment and save, should be the focus. Those metrics say a lot about the type of content you’re posting — whether it has a positive impact or not.
– There are other impactful metrics to take care of — how to connect to your audience of a highly engaged post — whether your audience is interested or not. However, the above pointers are to be viewed from a macro perspective, which keeps you in check.

F. Talk to them
– Often, people focus only on creating content and the “generic metrics of likes and followers” and make their future decisions based on that.
– They forget to engage with people who have left a comment on their posts, forget to reply to those who have DM’d them, don’t focus on engaging content which increases the probability of someone dropping a comment.
– Talk to your audience regularly. What do they want from you? Are they getting value from you? What more can you do for them?

G. Enjoy the process
– The process of creating content, building an audience, building a brand is a long one. The point is to enjoy the process.
– If it is a forceful one or one focused on results for yourself only, then it is one of short-term, where neither of the parties nor you nor your audience will enjoy what you’re producing or what they’re consuming.
– These are also times when people aren’t patient enough, focusing on short-term results, fall prey to techniques of buying likes/ comments, buying followers or participating in engagement pods, so they get “quick results”.

H. Be Authentic
– Said that the most important is for the last. Be Authentic, always.
– If you create a “front” on social media, create a version you’re not in reality, you might win now — with the type of content you post. But, one thing is for sure, you definitely cannot do it forever. You’ll not be able to keep up with it.
– Always be authentic to yourself, to the people you reach out to, to the content you create — it should all be about the real “you”.
– Your audience can read you in a moment, even if you don’t realize it. “Fool them now, but you cannot fool them forever”.


Everyone is so focused on the creation of content, what the audience will react to, what are they interested in, what will bring them more likes — no one focuses on reality.

Social Media is just a medium to reach out to the interested people, the same way you would approach someone at a networking event, the same way you would contact someone for a sales call.

Summarising the entire article on “How to build your Personal Brand in 2019?”, this is it — Your intent + your message + brand + value for the end-user = Results.


Reach out to us at zazzmediaindia@gmail.com, and we can help you out for the future.

Handling your social media on your own?

Handling your social media on your own?

A brand’s social media development is like planting a tree! It’s not a day’s worth of your time and neither is it a month’s worth of your time. For it to give you the results you need, you need to spend months and months and years of proper planning, implementation and execution for it to reach its true level.
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This is where social media agencies come into the picture! There’s a lot of behind-the-scenes work that goes into the management of your pages across the social media platforms. Agencies charge what they charge because of the strategies they create and the planning and efforts behind every online campaign.
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Now the question is, whether you (as the brand owner) have the time or the expertise to maintain your presence digitally whilst you take care of your sales/ customers on an offline basis or whether you should give that responsibility to someone who would take that entire workload off you and do it professionally for your brand! Ultimately, the decision is yours.

P.S. I own a social media agency @zazzmedia – let me know if I can provide any value to you in this sector.

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Client’s Way or the Correct Way?

Time and again, every agency or every freelancer has come across a project where the client has taken over their project mid-way and made changes of their own!
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This, of course, is in no way wrong! But there are times when that one change could damage the entire campaign or ruin the creative… And at that very moment, you have to take the call – The Client’s Way or the Correct Way?
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What we mean by the ‘Correct Way’ is this, guide the client and help them understand the pros and cons of their decision, and at the same time, make them understand why your point is valid too. Because, this is why you were hired in the first place, to do the best work which would help grow their brand.

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If you aren’t using social media, you’re not in the game!

People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.

Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.

It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.

Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  • You would have an online fan-following, who will also be your future customers. 
  • They will in-turn share the valuable content with their network, thus reaching out to more people for you. 
  • This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.

After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.

Go digital or go irrelevant!

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Importance of Social Media for your Brand

In today’s day and age, social media is the most important tool to focus on for your personal and corporate brand.

With exceptions to some, every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  1. You would have an online fan-following, who will also be your future customers.
  2. They will in-turn share the valuable content with their network, thus reaching out to more people for you.
  3. This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

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Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

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Good Content always wins the long-term game of social media. You need to stay patient and be active on social media. You need to hire a good agency capable of performing this process professionally.