Should you start a podcast in 2020?

Should you start a podcast in 2020?

As a consumer, we pay attention to something once it becomes the culture – once it has the ‘cool’ factor to it.

We saw it with blogs, with Facebook, with Instagram, with content creation in general and now we are seeing that happening with two things, gaming, and podcasting.

For today, let’s focus on podcasting, shall we?

For one, it hasn’t become mainstream yet (like video), not only in India but all over the world. However, since the last few years, that trend has only been rising with the statistics to prove that point.

With Spotify announcing over a million and a half podcasts on their platform, splurging $100M on Joe Rogan’s podcast, acquiring Gimlet, The Ringer, and more of such podcasts, or hosting Michelle Obama’s podcast, or buying a hosting platform like Anchor. That says something, doesn’t it?

Focusing only on India, PwC indicates that India is already the world’s third-largest podcast market. Only the US and China are ahead. Monthly podcast listeners in the country crossed 40 million at the end of 2018, growing 57 percent annually.

Further, Google states that India is one of the top five countries using its podcast app. There are no further stats beyond that point, however looking at India’s podcast charts, one can easily conclude that those numbers have only doubled, if not tripled, until now.

If this hasn’t convinced you already, the podcasting industry is expected to generate $1 billion by 2021, according to PwC.

How about that?

Do you think this is the best time to start a podcast then?

—x—

P. S. I have a daily podcast, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

Today’s podcast topic is on ‘How much does it cost to start a podcast? Listen to it here – https://open.spotify.com/episode/2wMFPmU6xbvEmsb14UDgez?si=XhpuxQASRH6TWEDRbWhOOg

Mindset Marketing Movies – an RTH24 podcast

Mindset Marketing Movies – an RTH24 podcast

Presenting my podcast to you —

Mindset Marketing Movies – an RTH24 podcast

What is it about?

Daily digestible podcast episodes on mindset, marketing and movies.

If you want to improve your life, if you want to change your mindset, if you want to build your brand, if you’re interested in cinema, this podcast is for you. Tips/ Observations/ Thoughts and more.

Where can you find it?

Across all podcasting platforms.

Here’s the main link where you can find the link to all the available platforms – https://anchor.fm/rth24

Specifically speaking,

Here’s the link to the podcast on

Spotify https://open.spotify.com/show/6v3EStgKGLsT4AcZ2SosjG

Apple Podcasts https://podcasts.apple.com/in/podcast/mindset-marketing-movies-an-rth24-podcast/id1522193391

Breaker https://www.breaker.audio/mindset-marketing-movies-an-rth24-podcast

JioSaavnhttps://www.saavn.com/s/show/mindset-marketing-movies—an-rth24-podcast/1/oBCe-Hcd3rk_

Castboxhttps://castbox.fm/channel/id3077803?country=gb

Pocket Castshttps://pca.st/kp0vf6qs

*As soon as the podcast is approved on the other platforms, I’ll update the links here.

I’d love for you to check out this podcast, subscribe to it and even share some feedback with me.

P. S. Here’s a preview of the first episode below and at the time of posting this blog post, the second episode is up on the podcast.