Not Everyone understands Social Media

Not Everyone understands Social Media

• Tips on how to Zazz your Brand #6 – Not Everyone understands Social Media •

For the past couple of years, a great number of brands, agencies and digital marketers have entered the social media scene.

Either someone trying to establish their brand online or trying to help others to do so.

The problem is, not everyone understands social media.

It is merely limited to posting a bunch of pictures, using hashtags and promoting content.

However, is it just that?

Or rather, is this much enough?

Building your brand is also about providing value to your audience, forming a connection with them, making them feel that you’re beyond a brand.

And that’s not it.

Social Media is a blend of storytelling, writing, marketing, clicking pictures and videos, curating, designing, analyzing and reporting.

Those who can accomplish all for a brand or if a brand checks all those points, then they are on the right path to understanding social media on a macro.

(On a Micro level, there’s still a lot more to know and understand)

How do you build a successful team? – Google

How do you build a successful team? – Google

Every organization’s success is because of its team and its efforts.

Google has been studying the workplace culture of successful companies and came up with the following pointers that make them successful!

There is no Backup to Entrepreneurship

There is no Backup to Entrepreneurship

If entrepreneurship is something that flows within you, then you wouldn’t want to do anything else; there is no backup.

There’s a certain aura of doing it on your own, no matter how small or big, that makes you want to do it even more. The vision, the passion, the energy, the struggles, the journey is so incredible; you just love it.

When you create your company, it becomes your baby, your child; you want to grow it, you want to nurture it and take care of it. The words may seem out of context, but it’s not, it’s the truth.

No matter how many backups you create, if entrepreneurship is within you, you’ll do whatever it takes, start ‘x’ number of companies until you make it, but you shall keep doing so. #Facts

Social Media Consultations

Social Media Consultations

We plan, strategise and create a social media plan for you, whether it’s your professional brand or your personal brand.

This plan usually occurs in two situations,
1. When the ideas are so intricate, you need someone constantly present to administer them. In such a scenario, the in-house hiring performs the daily execution.
2. When the client has a team to execute, but they lack the long-term planning and strategy needed to create an online brand.

This plan is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

With this system, the client will need someone to execute it and not play a role in anything else. Right from the kind of posts, the timings followed while posting, the hashtags to use, the plan comprises everything.

To inquire for more details, please drop us a mail at zazzmediaindia@gmail.com, and we’ll take it forward from there!

Consistency is Key

Consistency is Key

At every level of business, you need consistency at a certain level, before you move on to the next step.

Consistency is vital when it comes to running a business.

An entrepreneur would imagine a certain level of business growth for his business to run successfully; however, at the same time, one also needs to be consistent with their execution.

You might shoot for the stars, but you must first reach the roof of your building. #ConsistencyIsKey

Status

All you need is a little push!

All you need is a little push, towards the right path.

Everyone needs a little push now and then, be it for motivational or mindset or decisive purposes. You have a choice of reading books/ case studies, listening to podcasts, watching self-help videos/ interviews; the options are endless.

Choose the right path for yourself, because a little push can guide you towards the direction you were looking for all along!

Connect with us on Instagram @zazzpreneursa platform for the do-ers and let’s make the community stronger!

Status

If you aren’t using social media, you’re not in the game!

People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.

Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.

It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.

Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  • You would have an online fan-following, who will also be your future customers. 
  • They will in-turn share the valuable content with their network, thus reaching out to more people for you. 
  • This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.

After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.

Go digital or go irrelevant!