The Hard Thing about Hard Things by Ben Horowitz (Review)

The Hard Thing about Hard Things by Ben Horowitz (Review)

Whether you’re already running a business and wanting to scale up or you’re planning to start one or if you’re in an executive/ managerial role – this book is for you.

Ben Horowitz shares his journey and all kinds of insights he gathered in his entrepreneurial roller-coaster ride.

This book is a legit business book, that should technically be taught in schools and colleges – it’s a deep dive into the world of Entrepreneurship – everything from execution to scaling up to funding to handling your executive team to your employees to exiting and everything in between.

In all the books I’ve read until now – this is the best book you could read, when it comes to actually running a business.

Pick up this one, if you belong to any of three scenarios mentioned in the first paragraph – you won’t keep it down unless you’re done with it.

#RTHRecommends

Life in the Entrepreneurial sector vs Advertising sector

Life in the Entrepreneurial sector vs Advertising sector

The irony of life! Don’t get me wrong, ideation and execution both are important! What differs is their importance in specific circumstances!

Life in the Entrepreneurial sector,
Execution > Ideas.
– Ideas come occasionally. That’s the easy part!
– The idea with the most potential, the idea you are most passionate about, to work day in and day out, should be your priority.
– Once you narrow it down, the execution is the difficult and important part of this process.
– I’ve heard this so many times, when someone had an idea, but didn’t execute it because of various reasons. If the idea is legit, you have to execute. You have to try it.
– Once you begin, you won’t stop.

Life in the Advertising sector,
Ideas > Execution
– On the other hand, in the advertising industry, the execution matters 100 per cent. Whether your campaign is a success or not, whether you’ve reached to your audience and whether they received the message, you were trying to send, matters.
– At the same time, the idea is more important. Out of all the ideas, the idea chosen has the potential to get more results.
– The potential everyone saw in the idea, and scrapped the others for it says it all, ideas > execution.
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What’s the purpose behind this post?
・Be aware of the life you’re living, and how everyday learning is affecting your life.
・Ideas matter, period. Execution matters, period.
・Focus on what’s important and don’t procrastinate by blaming either for your faults.

How do you build a successful team? – Google

How do you build a successful team? – Google

Every organization’s success is because of its team and its efforts.

Google has been studying the workplace culture of successful companies and came up with the following pointers that make them successful!

There is no Backup to Entrepreneurship

There is no Backup to Entrepreneurship

If entrepreneurship is something that flows within you, then you wouldn’t want to do anything else; there is no backup.

There’s a certain aura of doing it on your own, no matter how small or big, that makes you want to do it even more. The vision, the passion, the energy, the struggles, the journey is so incredible; you just love it.

When you create your company, it becomes your baby, your child; you want to grow it, you want to nurture it and take care of it. The words may seem out of context, but it’s not, it’s the truth.

No matter how many backups you create, if entrepreneurship is within you, you’ll do whatever it takes, start ‘x’ number of companies until you make it, but you shall keep doing so. #Facts

Social Media Consultations

Social Media Consultations

We plan, strategise and create a social media plan for you, whether it’s your professional brand or your personal brand.

This plan usually occurs in two situations,
1. When the ideas are so intricate, you need someone constantly present to administer them. In such a scenario, the in-house hiring performs the daily execution.
2. When the client has a team to execute, but they lack the long-term planning and strategy needed to create an online brand.

This plan is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

With this system, the client will need someone to execute it and not play a role in anything else. Right from the kind of posts, the timings followed while posting, the hashtags to use, the plan comprises everything.

To inquire for more details, please drop us a mail at zazzmediaindia@gmail.com, and we’ll take it forward from there!

Consistency is Key

Consistency is Key

At every level of business, you need consistency at a certain level, before you move on to the next step.

Consistency is vital when it comes to running a business.

An entrepreneur would imagine a certain level of business growth for his business to run successfully; however, at the same time, one also needs to be consistent with their execution.

You might shoot for the stars, but you must first reach the roof of your building. #ConsistencyIsKey

It’s okay to take a break!

It’s okay to take a break!

Graduated in May 2015. Zazz Media started in December 2015. What happened in those six months?

The entrepreneurial spirit always existed within me. I knew; eventually, I’d build something – although, I didn’t possess the answers for the what, when and how.

Coming from our stressful education system, teaching us all but the same principles, those six tension-free months was a blessing! No responsibilities, no plans, no routine! Nothing valuable happened during that period. Although, in hindsight, I’m happy I took that decision because that brought me to where I am today!

Proceeding down this path gave me the push, the energy to accomplish something. That realisation was important!

It’s up to you, whether you’d like to take a break or not. However, remember this – If you can take a break, do it for yourself. Please don’t rush into decisions, because you got pressured into it. When that happens, you don’t make choices out of happiness.

the Story of my first start-up – Shreyan Rohit Productions

the Story of my first start-up – Shreyan Rohit Productions

#ThrowbackStory #FirstStartUp #2014
During college, back in 2014, specialising in entrepreneurship and simultaneously studying a photography course led me to start a production firm called Shreyan Rohit Productions.

0% professional + 5% personal experience – having just studied the basics. However, this profession had an energy/ an aura around it that created this hunger inside me to accomplish something, and right now itself. #2014Thoughts

Long story short, approached Shreyan Ghosh, a college acquaintance at the time – also, a skilled, knowledgeable photographer wanting to grow into this field – and asked whether he’d like to partner up for such an idea (of doing this professionally). At first, both of us were hesitant – since we didn’t know how to proceed or even if we got the project in hand, how would we execute it.

However, as they say, you can achieve anything, once you set your mind towards it. For us, we only wanted to start and experience this field’s professional aspect – with no end goals in mind.

Fast forward to making 15+ videos and photo shoots – 5+ clients – hiring editors and photographers to help along the projects – creating the brand design with no knowledge of its know-how. In the end, this was a fantastic experience altogether – full of struggles and learning.

Somehow, late 2014, both of us drifted regarding the professional shoots – focusing at the end of our college year and ultimately, it came to an end.
If I had to travel back in time and modify one element of this journey, I wouldn’t change anything, because I loved all of it – every lesson we learned – every downfall we faced – all the firsts, whether it was creating a logo or approaching a client or mailing an invoice.

Shreyan Rohit Productions, the end.
Big shoutout to @shreyantito who was a part of this journey, along with me – what started as approaching an acquaintance to become a business partner ended up with us becoming brothers for life.

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Who are the Joneses and why you should avoid them?

Who are the Joneses?
“Keeping up with the Joneses is an idiom in many parts of the English-speaking world referring to the comparison to one’s neighbour as a benchmark for social class or the accumulation of material goods. To fail to “Keep up with the Joneses” is perceived as demonstrating socio-economic or cultural inferiority.” #Wikipedia
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Consciously or sub-consciously, all of us are trying to keep up with the “Joneses”. Now is the time we realise the mistakes we’ve been making! It shouldn’t matter to you what the others are doing if you are satisfied with your everyday life! We fall for worldly possessions because we see someone else accomplish something and now we want the same.

Someone else means your friends, your colleagues, and even those you follow on social media. The current trend is tied in with posting every expensive stuff you buy or do on social media. Now more than ever, it’s about telling others what you are doing rather than for your self-interest!

Ask yourself three questions the next time you do anything,
1. Am I buying this product/service because of self-interest?
2. Is this bringing value to me?
3. Do you care about other’s opinions?

Achieve stuff for yourself and not for others! Think about it and STOP NOW! The only loss is yours and not anyone else’s.

Why now is the right time to build a Personal Brand?

Why now is the right time to build a Personal Brand?

Have you ever Googled yourself? Were you satisfied with the results? Here’s why now is the right time to build your Personal Brand! (Please visit the link mentioned below)

Do share your feedback on the article and let me know if you have any questions! Thanks!

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All you need is a little push!

All you need is a little push, towards the right path.

Everyone needs a little push now and then, be it for motivational or mindset or decisive purposes. You have a choice of reading books/ case studies, listening to podcasts, watching self-help videos/ interviews; the options are endless.

Choose the right path for yourself, because a little push can guide you towards the direction you were looking for all along!

Connect with us on Instagram @zazzpreneursa platform for the do-ers and let’s make the community stronger!

Handling your social media on your own?

Handling your social media on your own?

A brand’s social media development is like planting a tree! It’s not a day’s worth of your time and neither is it a month’s worth of your time. For it to give you the results you need, you need to spend months and months and years of proper planning, implementation and execution for it to reach its true level.
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This is where social media agencies come into the picture! There’s a lot of behind-the-scenes work that goes into the management of your pages across the social media platforms. Agencies charge what they charge because of the strategies they create and the planning and efforts behind every online campaign.
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Now the question is, whether you (as the brand owner) have the time or the expertise to maintain your presence digitally whilst you take care of your sales/ customers on an offline basis or whether you should give that responsibility to someone who would take that entire workload off you and do it professionally for your brand! Ultimately, the decision is yours.

P.S. I own a social media agency @zazzmedia – let me know if I can provide any value to you in this sector.

Are you enjoying the blog?

Are you enjoying the blog?

Did you know, this blog has been going on for almost two months now. 🙂

I wanted to make sure that you’re enjoying my blogs just as much as I like to write them for you.


I’m sure there must be a handful of people among your social circle who are interested in the topics I write about, Mindset, Marketing and Entrepreneurship.

Help me connect with them? Here’s how…

You can find the social media buttons below, so you could share it ahead – Facebook/ Twitter/ LinkedIn and Whatsapp too.

And the best part – they can stay updated just like you do, over the email. Here’s the link if you’d like to share –
https://bit.ly/2FedEeV

I know how scarce time can be, so thank you for your continuous support! And if you ever have any questions, just hit me up on my Instagram @rth24

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Client’s Way or the Correct Way?

Time and again, every agency or every freelancer has come across a project where the client has taken over their project mid-way and made changes of their own!
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This, of course, is in no way wrong! But there are times when that one change could damage the entire campaign or ruin the creative… And at that very moment, you have to take the call – The Client’s Way or the Correct Way?
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What we mean by the ‘Correct Way’ is this, guide the client and help them understand the pros and cons of their decision, and at the same time, make them understand why your point is valid too. Because, this is why you were hired in the first place, to do the best work which would help grow their brand.

Inspiring the Millennials and the Gen-Z

Inspiring the Millennials and the Gen-Z

• With 440 million millennials in India (defined as those born after 1982), making up a third of the population and 46 per cent of the country’s workforce, according to a report by Morgan Stanley and,
• India’s Gen Z population (defined as those born after 1996) set to hit 472 million this year,
our vision of Zazzpreneurs is to provide all of you with the knowledge and the tools to pursue your passions and dreams.

We’ve initially started as a podcast, interviewing the do-ers and showcasing their journey, their inspiration and their struggles. We believe that through this, one might get an understanding of the sector they’re interested in and would also know about the opportunities available.

At the same time, this is going to grow much further; however, for that to happen, we need your support!

Make this community stronger by following us on Instagram @zazzpreneurs and help us spread the word around!

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If you aren’t using social media, you’re not in the game!

People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.

Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.

It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.

Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  • You would have an online fan-following, who will also be your future customers. 
  • They will in-turn share the valuable content with their network, thus reaching out to more people for you. 
  • This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.

After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.

Go digital or go irrelevant!

Are Podcasts free to listen?

Are Podcasts free to listen?

There’s a myth surrounding podcasts that you’ve to pay for them.

Through this blog, we’d like to inform everyone that they can listen to podcasts for free. There are very few platforms which are subscription based, for music and podcasts. (Eg. Spotify and Apple)

Other than that, platforms like Google, SoundCloud, CastBox, Stitcher etc. are where you can listen to most of the podcasts for free, unless the hosts, themselves, have featured it at a price.

If you thought otherwise, now you know! Open up one of those applications, and start listening to them!


If you’re interested in listening to success stories from the worlds of business, sports, entertainment, music and style, check out our podcast – The Zazzpreneurs Podcast.

http://www.zazzpreneurs.com

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When do you need Inspiration?

Inspiration is not something you force upon someone; one attracts it when they need it. Meaning, only when you keep an open mindset, will you accept it and allow it to change your life.

When do you need Inspiration?
A. When you have a stagnant routine
・Without any value addition to your life.
・When you’re miserable with your everyday life.

This is the point when you look for inspiration. You desire a change in your life. You aspire to do what you love. When that happens, you’ll be content every minute of every day and not think regarding anything else.


B. When you want to grow/ expand your mindset
・When you’re performing fabulous, but you can do better. You’d like to improve.
・When you’re stuck in a specific point of your life.

This is the moment when you realise that you want a diversion in your thought process which will help you reach your destination. You want to improve in a better version of yourself.


C. When you want to learn
・You’ve limited knowledge. No matter how much you study and learn and experience, you still crave it more.
・You wish to discover more about your industry or other sectors of your interest.

This is the thought process when you’d like to learn more. You follow certain people, and you start listening to them. An endless process, one, out of which you’ll come out as a better person.

When was the last time you were asked, Are you Happy?

When was the last time you were asked, Are you Happy?

Every time you meet someone, the question boils down to, “How’s work going on?

With me, the conversation comes down to two questions, “How many clients do you have?” and “How many employees do you have?” apart from the general question above.

When was the last time someone asked you, or you asked someone, “Are you Happy?

Because, it starts and ends with that, happiness. Are you Happy in your life? Are you Happy at your work? Happiness is not a chase, but a journey, a state that we should live in every day!

Next time you meet someone, for a change, pose this question and see how meaningful the conversation turns out to be! ❤️

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Importance of Social Media for your Brand

In today’s day and age, social media is the most important tool to focus on for your personal and corporate brand.

With exceptions to some, every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  1. You would have an online fan-following, who will also be your future customers.
  2. They will in-turn share the valuable content with their network, thus reaching out to more people for you.
  3. This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

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Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

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Good Content always wins the long-term game of social media. You need to stay patient and be active on social media. You need to hire a good agency capable of performing this process professionally.

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Are you in your Comfort Zone?

All good things take place outside our comfort zone.

If you want to transform/ improve your life,
If you have a macro goal to achieve and you can’t progress,
If you’re troubled by the daily circumstances of your life,
The answer is, ‘To get yourself out of this comfort zone‘.
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You’ve created this stable world for yourself, where everything is going the same way, with no growth and no improvement.

To grow, or rather, improve as a better version of yourself, you need to escape that safe place. The grass is greener on the other side!

Every day, every month and every year, the smallest amount of value that you can provide to yourself, helps in upgrading to a better version of yourself.

What about Today?

What about Today?

Regretting the past? Focusing on the future?
However, what about today?

Without conquering today, you will probably regret the past, or you won’t achieve the future goal! Why? Because we don’t live in the present.

Ask yourself again; what about today and re-think your steps!

The World is Black and White. ⚫⚪

The World is Black and White. ⚫⚪

We live a simple life, and anything beyond black and white is luxury. Necessary luxury or not, it’s up to you.

Metaphorically speaking, every colour you add to your life is luxury. Whether you add that colour for yourself or to show it to others is up to you!

The sooner we realise our decision-making process, the better for us! Do we want to win or do we want to show others that we have “won”? #DontKeepUpWithTheJoneses

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Why did I start the Zazzpreneurs Podcast?

What is Zazzpreneurs?
What is the future of this podcast?
More importantly, why this podcast?
I’ve been asked a lot of questions since the time I’ve started this, and finally, through this episode, I answer all those questions.

http://www.zazzpreneurs.com

You can listen to the audio-format on Apple Podcasts, Google Podcasts, Spotify, SoundCloud, Stitcher and TuneIn and any other podcast platform that you listen to. Download and subscribe for new episodes bi-weekly! 🎧

Make this community stronger by following us on Instagram @zazzpreneurs! ❤️
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Connect with me on Instagram where I document my journey on building Zazz Media and Zazzpreneurs – @rth24!

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・D E P T H・

Don’t think much. Just do what makes you happy.

If you’re confident of your decisions, then even if you fail, you would have no regrets.

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Frustrating VS Passionate Work

Everyone has stressful and frustrating days at work, although, there’s a catch!

When you’re passionate about your work, then those days don’t worry you as much, and at the same time, you know it will improve from there on!

The opportunities are endless today; anyone can pursue their interests in any manner they want!

It’s about self-education and self-learning, understanding from your own mistakes!

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#SaturdayThoughts


“Before you change the world, you need to bring the change in yourself first.”

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Kindness towards Everyone

“Attitude is a choice. Happiness is a choice. Optimism is a choice. Kindness is a choice. Giving is a choice. Respect is a choice. Whatever choice you make makes you. Choose wisely.” – Roy T. Bennett

“When you are kind to others, it not only changes you, it changes the world.” – Harold Kushner

  • With no judgement towards others in your mind,
  • With an intent to provide value,
  • With a kind feeling towards everyone,

Your perspective changes!

You see your general surroundings in a better manner! In these situations, you have no other expectations, but to provide value!

That feeling is indescribable! Start showing kindness towards others by thoughts or deed! If you believe in ‘karma‘, then you should also think that the universe will repay you somehow, sooner or later! ❤️

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Interview for the Symbipreneurs Book

This interview is a part of the Symbipreneurs book, by the Symbiosis College of Arts and Commerce, showcasing the alumni entrepreneurs.

*The book is set to be released in 2020*

In this interview, I share my insights on the following:
• the idea behind Zazz Media and the hurdles faced since then
• the first thought of becoming an entrepreneur
• the inspiration during the tough times
• the *secret* formula of becoming a successful entrepreneur

Do subscribe to the channel and drop a comment after watching the video!

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Why do you compare?

Why do people compare their lives, especially their achievements with everyone around them, takes my breath away. No one would compare their struggles or learning with anyone else.

What joy do people gain, by comparing their successes with others?
Everyone has their own timeline! You know the best outcome for yourself! You know your desires!

Everyone comparing their journey with others don’t know the behind-the-scenes of your life, your journey, your hustle and your struggles.

Happiness should be the ultimate goal for yourself and the others around you; life would seem better that way!
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Only when said, do people understand “comparisons” is negative for yourself and doesn’t provide any value to you.

How to motivate yourself on a daily basis?

How to motivate yourself on a daily basis?

Can you put in the same efforts and work with the same positive mindset towards your goals, every day? Sometimes, we don’t feel that push! There are inconsistent days, and during that time, we want to proceed with our day and move on to the next one, hoping for a more positive day with more accomplishments.

So, how do you stay motivated daily?

Here are a few pointers, which have helped me and could help you too!

  1. Have a macro goal in your mind; what do you want to achieve? That goal firstly should motivate you enough to push you a macro level. However, what about the micro situation, day-to-day?
  2. Reverse-engineer that goal into smaller goals, the more achievable targets, set for a yearly – monthly – weekly – daily basis.
  3. Write down your goals every day. Journalize it.
  4. Write down the tasks for the day beforehand. Either the night before or early morning, before you start your day. You now have the motivation to complete those tasks and check them off.
  5. After this, we still tend to bounce off track, so to keep yourself in check, you should surround yourself with daily inspirational material, wallpapers, social media accounts that you’re following, apps on your phone, people that you talk/meet.
  6. Most importantly, discipline is vital. Discipline keeps you in check, makes you complete all your tasks, enables you to push yourself towards your goals, and creates time from all your daily chores for your productive work.
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Do you have an idea?

Believe it or not, ideas are easy; what matters is the following,

  • What is your USP?
  • Is the plan sustainable?
  • Are you thinking from the long-term perspective or just turning a quick buck around?
  • What are your intentions?

Knowing these answers will help you reverse-engineer your idea’s potential and whether you should proceed with it.

All you need to do is, mix it with passion and execution, and you’re all set.

‘Pink is the New Black’

‘Pink is the New Black’

The colours chosen by a brand are very crucial to their company, their industry and moreover if it supports their vision or not.

There is a psychological reason behind choosing single or multiple colours for your brand.

The colour Pink, for example, denotes creative, wise and imaginative emotions. It also indicates optimism and calmness.

Said that there are n varieties of shades in every colour, it depends on the connection to you or your brand!

I like to call our shade, the ‘Zazz Pink‘ chosen more than three years ago, and it limits not only to Zazz Media but to everything related to me! 💖

Pink is the New Black‘ because, and I’m delighted to say this, but there’s been an uprise of the pink colour for brands, creatives, TV shows etc. Where colours such as black and red and yellow used to dominate, another one is popping up right now which is also the ‘hot trend‘. 🔥

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Problems.

In this social media era, where it’s about the “image“, people have these perceptions, looking at other accounts that how perfect or rather, glamorous the other people’s lives are.

We assume that they don’t have problems in their lives.

Everyone has problems. Micro issues, macro dilemmas, they all exist.

One cannot have the context of another person’s life, how they live, what makes them happy, and yet, everyone compares their journey with others.

This is the reasons behind the constant statement, ‘Focus on Yourself‘ because everything can seem shiny when we see only one side of the coin.

The First Step?

The First Step?

The first step towards changing/ improving your
・mindset
・career path
・perspective on happiness
・path to entrepreneurship
・you,
starts with you.

You’re one step away from changing your life, and you don’t even know it yet.

Start Now!

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Travel is the Best Medicine.

Would you

  • like to take a break from your everyday life, or want to figure out the answers in your life?
  • Would you like to move away from the chaos, or like some adventure in your life?
  • Would you like to explore new opportunities or seek out new ideas in your life?

Travel is the best investment in your life that makes you more productive. More productive in your life, your mindset, your thoughts, it makes everything clearer.

Often, people say – “This place is too expensive” or “This is a huge investment”. Travel need not be international; it can be anything – a one day trip/ a weekend getaway or a whole week off – whatever suits you. Travelling somewhere is more important.
Don’t we have the same 24 Hours in a Day?

Don’t we have the same 24 Hours in a Day?

In a typical scenario, for most people, out of the 24 hours every day, you usually work for 8-9 hours, and you sleep for 7-8 hours. For arguments’ sake, let’s add another 2 hours for your breakfast/ lunch and dinner.

In this extreme scenario, which isn’t the same for all, there’s still another 6 hours left for productive use.

During discussions, the topic tends to sway towards, ‘I had work‘ and ‘I didn’t get time‘. However, when you manage your time accurately, you’ve all the time in the world.

Either for your side hustle, either for your personal development, there’s always this extra set of hours which we tend to ignore.

Let’s apply all the hours you’re awake for, in the best possible manner.

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Breakfast: Yay or Nay?

I think it’s essential to start the day with a proper breakfast.

Before I answer the ‘Why?’, all of those ‘breakfast-skippers‘ should make a resolution, to start the day only when you’ve had breakfast – and then begin with the rest of your daily activities.

It takes a sheer determination to initiate this habit, and if you’re not, then it’s just the excuses you’re making to avoid it.

Here’s the ‘Why’

  • It provides the fuel in your body – which in turn improves your concentration and productivity for the day.
  • Eating a nutritious breakfast keeps you in check – physically and mentally.
  • It sets the right appetite for the day, when you’ve eaten the proper meals, then you don’t tend to rely on junk food since you’ll feel the hunger at the appropriate times only.
  • Keeping your body hungry until lunch also changes your moods and behaviour – makes you short-tempered at times.
  • If you’re skipping breakfast to lose weight, then this concerns you – “You are trying to lose weight since months, but the weighing scale hasn’t budged even one mark backwards. Why? It’s because your body metabolism is going down instead of increasing. Staying hungry doesn’t make you lose. Eating healthy makes it possible.”

All stats aside, breakfasts are the best, aesthetically delectable. How can one miss the joy of parathas, sandwiches, omelettes, pancakes, waffles, milkshakes? It’s the best of the best.

Without a doubt, once you set your mind and form the habit, then you will never say the line – “I didn’t have time for breakfast.” It’s an excuse – which will surely have a long-term impact, if not short-term. Think about 10/20/30 years down the line, and make that decision right now.

Make this day the best Monday of your life.

Make this day the best Monday of your life.

Dictate these words to your mind, ‘Today will be the best Monday of my Life‘ and let that inner voice of yours repeat it, until your sub-conscious mind understands it too.

#NoMoreMondayBlues

Time waits for No One!

Time waits for No One!

We think we have enough time in our hands! Do we?

It seems 2019 just started yesterday, and we’re already at the end of March now! Days, weeks and months will pass by, and 2020 will come along!

Now is the time to execute! Take those pending actions! Step forward towards those future goals!

Never have that regret of letting time pass by, while you were waiting to take action! #OneLife #Execute

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What does ‘Zazz’ mean?

In a world of Xs and Ys, we bring the Zazz to the table! The word, Zazz means a quantifiable amount of something special. The more the Zazz, the more likely it is to be unique and awesome.

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Are we living for the Future?

We continuously focus on how our future will look like, and our efforts toll up for our post-retirement.

However, what about today? The present. We have one life, and we have no idea how tomorrow is going to be! So why not utilize the time we have to chase our dreams and pursue our passion or exploring life or discovering and learning new skills and interests. Living a better version of our life should be our focus.

“Don’t Live the Same Year 75 times and call it a Life.” – Robin Sharma

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Yes You Can!

Don’t let anyone tell you otherwise.

Once you set your mind towards something, you can achieve anything you want. The only thing which stops you from doing so is yourself.

Don’t let outside voices and actions affect your decisions.

Zazzpreneurs Podcast Ep.3 : Tejas Degwekar

Zazzpreneurs Podcast Ep.3 : Tejas Degwekar


https://youtu.be/o0_yynsSIL0


In our third episode, we discuss with Tejas Degwekar, the founder of Chai – The Way You Like It,
・how do you rise from failure in your entrepreneurial journey,
・the essence of family support,
・importance of education and experience in entrepreneurship.
・with four outlets in Pune, his thoughts on growth and competition.
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Zazzpreneurs brings you the success stories from the worlds of business, sports, entertainment, music, style and other sectors; and rare insights in the lives of the do-ers: their journey, their struggles, their inspiration, their hustle and the grind. (www.zazzpreneurs.com)

They will help answer some of the questions that every one of us has.
・How do you chase your dreams?
・How do you start?
・How do you overcome failures?
・How do you attain success from scratch in the field of your choice?
This podcast is the first step forward towards inspiring YOU, that YOU can do it too.
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You can watch the video on YouTube or Facebook or listen to the audio-format on Apple Podcasts, Google Podcasts, Spotify, SoundCloud, Stitcher and TuneIn. Download and subscribe for new episodes bi-weekly! 🎧

Follow us on Instagram: http://www.instagram.com/zazzpreneurs regarding updates of our future episodes.
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This podcast is brought to you by Zazz Media, a boutique digital agency from Pune, India. (www.zazzmedia.com)

Location Courtesy: Chai Cafe, Koregaon Park, Pune
Equipment Courtesy: Primes & Zooms
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Zazzpreneurs #Podcast #SuccessStories #Journey #Inspiration #India

Do Micro Goals Matter?

Do Micro Goals Matter?

Micro or Macro, every goal is meaningful to our lives.

Have a vision of your macro objective, and accordingly break it down to micro goals, so you know your path to reach the ultimate point. The micro goals provide the fuel in our life that take us forward and help us reach the ultimate macro goal.

When you have a timeline of your goal, and if you’ve got the determination and the will to achieve it, then you’ll always find a way. These goals vary person to person, and at the end, only you know your desires. Be it freedom, luxury, a stress-free life, or any of the goals on your mind.

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Design is the Key!

Your product/service is the official ambassador of your brand, and your design is the silent ambassador of your brand.

Right from the logo to the colours to your fonts, all of it constitutes your brand design, which needs to resonate with the brand message. Every time your audience notices either of your online or offline marketing material, the brand design helps them connect to your brand. This brand recognition, in turn, will play a role in his/ her decision to become your customer or not.

A poorly-created brand design might result in a lower brand recall and overall, an inadequate response from the audience towards the entire campaign. Play it right, and you’ll win people’s hearts!

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Authenticity is Lost.

In today’s digital age, everyone is creating a front and competing with each other; being inauthentic or using different tricks to get followers (bots, engagement groups, paid followers) may make you ‘look’ like a famous public figure, but is it going to take you anywhere?

Be authentic! You are only fooling yourself while thinking you’re winning on social media!
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There are enormous opportunities available to succeed in any of the digital platforms. Opportunities with one key answer – Be genuine! Let the audience understand and follow the real ‘you’.
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Success requires hard-work and not shortcuts. Forget the ‘Follow-for-Follow’ or the ‘Buy Followers’ tactics on Instagram! That might turn out to be a short-term win, but might result in a long-term loss.

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Marketing – A New Chapter

I am introducing a new chapter to this blog, my bread and butter, i.e. my insights on Marketing (Branding and Designing, too) and more importantly, Social Media Marketing.

Through my content, I will be sharing pointers on
– The Basics and the How-Tos
– Why is it important?
– What role does it play for an individual or a company?
And, much more.

Stay tuned!

Why is Life so tough?

Why is Life so tough?

Was life ever supposed to be easy? Everything we want to achieve comes through focus, hard work and hustle.

Sometimes, we ponder over life, why do we struggle so much, why experience this journey, more importantly, ‘Why is Life so Tough?

Well, the most straightforward answer is our goals and the happiness of being on this journey towards reaching that goal.

The happiness of having this life, where we have the advantage and the choice of working towards those dreams.

That self-realisation is so vital to remember; it’s what pushes us further. There will be struggles, the downs, the frustration. However, the purest joy to have this chance of overcoming them makes the whole thought of ‘Why is Life so tough’ disappear.

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Discipline = Freedom

“The distance between your dreams and reality is called discipline.”

  • Living a life with routine makes everything more comfortable, with less worrying about the minute of things.
  • With ample amount of time, to focus on bigger and better things, you can – work on your dreams/ goals; work on your side hustle; work on that startup; spend time with your family; anything on your mind.
  • It creates a system around you that increases your focus and efficiency towards whatever you do.

Read more

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Focus on your Strengths!

Instead of focusing on
– what others are doing, or
– what the hot trends are, or
– what your weaknesses are,

Focus on your Strengths.

They will help you win the game. Usually, our strengths are something we love, so why not achieve something that plays on it. We’d be good at what we do, and be happy doing so!

Create a SWOT chart which states your strengths and weaknesses and the chances and risks you see for yourself.

Based on that, it’ll give you a clearer idea of your life and help you guide yourself towards a better future.

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Travel: An Inspiration or just Leisure?

For most people, travel is enjoying life; taking a break from their usual routine and mostly, for leisure. All of this is true!
However, redefining its purpose can magnificently change your mindset over life. Let me explain!

“There is no man who is more complete than the one who travels a lot. He changed twenty times the way he thinks and his outlook on life.”

One, travel gives you exposure. Do you want to limit yourself to the attractions out there or explore the culture and food and the people of that place and extend the horizons of your mindset? That learning improves your mindset and tells you more about their thought processes, their way of living; how you can implement such points in your own life.

Secondly, apart from the exposure and the learning, there’s also the time and money management aspects too! Sounds intense, correct?
On every trip of yours, you plan out the entire day. However, have you wondered, how many people implement those same skills in their daily lives? Same logic applies to the money management aspect as well.

Apart from the points mentioned above, being outside your comfort zone is the most significant advantage of your journey. Doing stuff spontaneously that you wouldn’t explore back home when you’re just focusing on your work.

Wherever you go, proceed with all your heart! 💙

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Is Entrepreneurship a viable option for you?

Is Entrepreneurship a viable option for you?

To pursue entrepreneurship, you first need to ask yourself these three questions  —  What, Why and How of Entrepreneurship?

A. What is Entrepreneurship for you?
Before starting up, you need to answer what entrepreneurship means to you. Whether the solution is providing value or living on your own terms or experiencing a luxurious life, all are fine — but, you need to know the answer for a clearer path in the future.

B. Why Entrepreneurship?
For most people, the current image of entrepreneurship states earning money and buying luxurious items. After hearing the question, “What’s the first luxurious item you desire?”, the consensus always seems to be a private jet.

Nonetheless, there are other reasons too, playing the long-term game and focusing on providing the value; trying to make a dent in the world; living on your own terms; chasing the freedom.

Here’s where the ‘Why’ comes in the picture.

Any of these reasons are legit, but for yourself. If you aim for such goals to show it off in front of friends and family or to prove it to the society — then your motive is sincerely erroneous.

Entrepreneurship gives you the freedom to make decisions for yourself. Whatever makes you happy! For yourself!

C. How to succeed in Entrepreneurship?
Once you’ve answered the ‘What’ and the ‘Why’, then comes the ‘How?’

The ‘How’ is important because if you’re here to accomplish something meaningful, you can’t run for shortcuts; you have to do it the right way. Plus, you need to be patient when you’re playing the game.

I’m a huge believer in the long-term game, always have been. When you set your mind towards your goal, it will happen. The ‘When’ is up to you — how fast or slow you execute — without any complaints at the end — because you created the entire path.

Now that you’ve answered the three main questions, the What, the Why and the How — you now have a clearer path in front of you. One that solves the mystery, “Is entrepreneurship a viable option for you?”

The Power of One

The Power of One

・ONE decision, which might transform your life.
・ONE step, which will produce a different life path for you.
・ONE positive thought, which will provide you with the confidence to act on your goals.
・ONE friend to guide, who can’t take that leap forward.
・ONE act of kindness, which will provoke you to accomplish more.
・ONE day to act upon, which ultimately becomes your Day One.

It all begins with ONE.


You have ONE Life. Now is a perfect time – to take yourself out of your comfort zone and do stuff you never thought you would.