It cannot be done in one creative.

It cannot be done in one creative.

Have you heard this before?

“I want to explain my brand through this one fancy creative.”

“Do one infomercial post about the brand so people know who we are.”

“We are introducing a new product and we have to make one video about it.”

And more such examples.

But the bottom line is, the game of social media doesn’t work that way.

Keeping the algorithms of these various platforms in mind, and not to forget the attention span of the audience – considering the various amount of content they consume in one go…

It’s extremely difficult to focus on just one campaign, or one creative, or one video in particular that could make your case.

To be fair, there are a few that hit the mark but that’s because the brand is already built and people know it.

For everyone else, that one creative, even if it is a successful one, in terms of numbers, one cannot rely solely on it to get the true results.

True results is mainly getting the brand name out there, selling a product or a service, converting the audience basically.

Back to the topic of one creative, that’s not how one should approach it in the first place.

You have to think of it in macro terms. You have to think of the brand first, think of how the audience will perceive it and then plan accordingly.

Think if you’d be the consumer, and how you’d like to be told about this certain information. Are you focusing on this one-off thing or do you want to make it a long-term connection?

In terms of the latter, you have to know your target audience, know your product, provide value to them in terms of that, slowly and steadily, build your brand whilst the consumer themselves want to follow your content or buy your product or service in their own time.

Thinking of the macro, you have built your brand, built a community and also, sold your product or service.

The bottom line being, you cannot approach this entire process with one creative or one campaign being the only thing that would work for the brand.

#TipsOnHowToZazzYourBrand

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Want to build your brand on social media?

Hit us up at zazzmediaindia@gmail.com

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Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Building a Community

Building a Community

As an individual or a brand, it has always been about more followers and more likes.

Everyone tends to forget about the people who have already connected with them.

They are the ones where your primary focus should be.

Building your community that’s #1- cater to them – provide value – interact – and most importantly, don’t spam them.

Every member of this community counts! You’re building a relationship with this person and in return, whilst they trust you, they also help you build further – whether in terms of sharing your content, promoting your services or becoming a customer of your company – this community is for the long-term.

Adding to that, this community is not platform-specific, but brand-specific and it only scales up, if you pay attention to them.

Everyone wants a community, yet no one focuses on building one.

#TipsOnHowToZazzYourBrand

The Perfect Post – Does it exist?

The Perfect Post – Does it exist?

• Tips on how to Zazz your Brand #21 – The Perfect Post •


Would you create the perfect post or would you not post at all?

Technically, neither is a tangible option in today’s world.

There is no such thing as perfection – there’s no right way to create the perfect post. Secondly, the audience decides whether they align with your message or not. So you can only experiment with what works for your brand or not.

What’s the other option? To not post at all? With the platforms available at the tip of our fingers and the access to the people at scale, it doesn’t make sense why one wouldn’t create content and try to reach out to their audience!

The only way left is to create content, as much as possible, find out what works and try creating more of that, whilst simultaneously experimenting with new stuff as well so there’s some feeling of mystery for the audience as well.

What are you waiting for?
#TipsOnHowToZazzYourBrand

Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand

Not Everyone understands Social Media

Not Everyone understands Social Media

• Tips on how to Zazz your Brand #6 – Not Everyone understands Social Media •

For the past couple of years, a great number of brands, agencies and digital marketers have entered the social media scene.

Either someone trying to establish their brand online or trying to help others to do so.

The problem is, not everyone understands social media.

It is merely limited to posting a bunch of pictures, using hashtags and promoting content.

However, is it just that?

Or rather, is this much enough?

Building your brand is also about providing value to your audience, forming a connection with them, making them feel that you’re beyond a brand.

And that’s not it.

Social Media is a blend of storytelling, writing, marketing, clicking pictures and videos, curating, designing, analyzing and reporting.

Those who can accomplish all for a brand or if a brand checks all those points, then they are on the right path to understanding social media on a macro.

(On a Micro level, there’s still a lot more to know and understand)

Authenticity Error 404

Authenticity Error 404

• Tips on how to Zazz your Brand #3 – Authenticity Error 404 •

In this era of social media, when it’s the best time to create and share value with the people, there are also people who are flexing on social, to create a mirage of a different version of their lives, than in reality.

Fronting on these platforms and with a few quick shortcuts, the audiences build up.

Now, it creates an issue because one, none of it is true and second, there’s no way you can keep up with it for a long period of time. You’re only fooling yourself whilst thinking you’re winning on social media.

What’s the answer?

Authenticity is the key. Be self-aware of who you are and with the opportunities available, build your base on these platforms with one goal in mind, providing real value to your audience.

Let your audience follow and understand the real ‘you’.

//We have started a series on ” Tips on how to Zazz your Brand” on our page @zazzmedia which will guide you on how to brand yourself or your company’s profile on social media.

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

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No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

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People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

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Let the content speak for itself.

763 followers.

763 followers.

What would you rather prefer?

763 followers or 18,000 followers?

The sight of 18,000 followers is appealing, right?

Let me take it to a deeper level.

What if I told you, that you’re posting content about art and 760 out of the 763 followers are art enthusiasts who are likely to engage with you, probably buy whatever you’re selling and possibly collaborate with you for something new.

At the same time, speaking of the 18,000 followers, only 262 are interested in art and 9,732 aren’t interested at all, would you care for this audience?

That is what the social media platforms are about.

The numbers are hyped up, but when you look at the reality, you understand how the game works.

Let me ask you again, what would you rather have – 763 followers or 18,000 followers?

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Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

Every brand needs to set their tone.

Every brand needs to set their tone.

Every brand needs a consistent tone over all their platforms, online and offline. In regards to the online sector, your website or your app or your digital presence over all the social media platforms, need to stay consistent with the set tone.
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‘How would you like your audience to perceive your brand, depends on its tone!’
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Often, the agencies tend to mix up the tone which sends an irrelevant message to the audience. For example, while handling your social media profiles, agencies create different types of content, time and again, which does not follow the tone of your brand. Due to this inconsistency, even the audience fails to understand your brand, which will probably affect your image and even your offline sales.
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‘Inconsistent brand tone gives out an unaesthetic look, in return, affecting your image and sales.’
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So what should you do – 
SET THE TONE AND MAINTAIN IT.
A. Minor details make the most difference. 
B. Work with the right agency.
C. Communicate with your designing team and ensure they understand what your brand is about.

Growing your brand to the next level!

Growing your brand to the next level!

To grow your brand to the next level, you need to advertise. To reach your target audience, you need to invest a decent sum of money in your advertising and marketing budget.
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“A man who stops advertising to save money is like a man who stops a clock to save time.”
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To put it simply, if your brand is new to the market or if you’re planning to launch a new segment/product, you need to reach a specific set of people to get your sales going. If you don’t spend enough, you won’t reach to sufficient people and the results won’t make a difference.
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“Your agency would advise you and suggest you, but at the end, it’s up to you whether you want to reach the next level or not.”
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A detailed example would be as such if your revenue is between 10 lacs INR and 20 lacs INR on a monthly basis, does it do justice to the fact that you spend only 20,000 INR to increase your sales. #SpendMoreEarnMore

The process of planting a tree.

The process of planting a tree.

A brand’s social media development is like planting a tree!
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For it to give you the results you want, you must spend months and months and years of proper planning, implementation and execution for it to reach its true level. You wouldn’t expect to plant the seeds and let it grow into a tree in less than a year, correct? Managing social media is similar to that situation! Even with an adequate promotional budget, you need to first set your goals.
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Building an online brand requires much more than spending on ads.
Firstly, you must ensure that you have a proper brand design and language which will make it easier for the audience to relate to your content.
Secondly, you must provide relevant content and differentiate them as per the social media platforms you’re using. For that, you must have a proper plan and schedule beforehand and know what you’re seeking to achieve.
Thirdly, focus on the community you’re building. This community is going to be important in the creation of your brand’s online identity.
Ultimately, we could break the complete process into three small steps, but these powerful measures take time to build. Once you understand them, then it’s your arena. Your sales will start soaring high!
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Be patient and ensure you as a brand are playing an essential role in keeping the digital presence active.

What Social Media is not!

What Social Media is not!

Social Media is the current, most effective hot trend when it comes to communications for people and brands.

You can brand yourself, reach to your target audience, cost-effectively and increase your sales too.

However, even with this disproportionate advantage that social media provides us, we have brought it down to a lot of things it is not.

  • a game of likes

the higher the number of likes, the more effective the campaign has been

  • a platform of followers

the more the number of followers, the more famous your brand is

  • using sales as the method to grow and then calling the process inefficient
  • posting pictures without context

another factor when it comes to lack of planning

  • lack of experimentation

using your personal opinion as the answer for all probable and unproven steps – for example, people having the impression of writing only short captions when it comes to Instagram.


For someone to truly understand the power of social media, for what it is, how useful and practical it can be, takes a lot of planning, strategies, experiments and convincing.

This is one of the reasons why I started Zazz Media, to effectively utilise what’s at hand and use it in the best possible manner.

When it comes to social media marketing, one thing I’ve always focused on and said time and again is not to focus on the obvious and look at the bigger picture.

A 1000 likes on your picture is not the success metric, but 40 likes from your target audience are.

Learn, understand, experiment and reap the rewards!

Is Digital Marketing for everyone?

Is Digital Marketing for everyone?

Digital Marketing is the current hot trend that everyone is shifting to, even those who have no idea about the process of digital marketing!

The current mindset is such that, digital marketing is only about handling the brands’ social media profiles and posting pictures on it.

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I’d like to start with clarifying that, one, social media marketing is a part of digital marketing and not vice versa.

Digital Marketing includes all services through which one’s marketing can be done using the internet.

The services range from SEO, SMM, Paid Promotions, Email Marketing, Banner Ads and so much more. The list is endless.

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Even when it comes to social media marketing, handling a brand’s social media is beyond posting pictures on Instagram.

Saturated market or not, the true digital marketers are those who understand the process behind this. Those who understand what message the brand needs to send, that goes beyond getting a certain number of likes on their picture. (Let’s also include the fact that these ‘likes’ have become a success metric for so many out there, because either they aren’t aware of the real metrics that need to be studied or no one is telling the brand owners that they’re paying the wrong people for the wrong process)

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In my opinion, I’d say that instead of jumping the gun on social media and becoming a “digital marketer”, what should be done is, to study the field first, understand the know-how and probably work for someone first, so you know most of the things beforehand and you get an experience of it.

Social Media Consultations

Social Media Consultations

We plan, strategise and create a social media plan for you, whether it’s your professional brand or your personal brand.

This plan usually occurs in two situations,
1. When the ideas are so intricate, you need someone constantly present to administer them. In such a scenario, the in-house hiring performs the daily execution.
2. When the client has a team to execute, but they lack the long-term planning and strategy needed to create an online brand.

This plan is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

With this system, the client will need someone to execute it and not play a role in anything else. Right from the kind of posts, the timings followed while posting, the hashtags to use, the plan comprises everything.

To inquire for more details, please drop us a mail at zazzmediaindia@gmail.com, and we’ll take it forward from there!

Why now is the right time to build a Personal Brand?

Why now is the right time to build a Personal Brand?

Have you ever Googled yourself? Were you satisfied with the results? Here’s why now is the right time to build your Personal Brand! (Please visit the link mentioned below)

Do share your feedback on the article and let me know if you have any questions! Thanks!

Handling your social media on your own?

Handling your social media on your own?

A brand’s social media development is like planting a tree! It’s not a day’s worth of your time and neither is it a month’s worth of your time. For it to give you the results you need, you need to spend months and months and years of proper planning, implementation and execution for it to reach its true level.
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This is where social media agencies come into the picture! There’s a lot of behind-the-scenes work that goes into the management of your pages across the social media platforms. Agencies charge what they charge because of the strategies they create and the planning and efforts behind every online campaign.
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Now the question is, whether you (as the brand owner) have the time or the expertise to maintain your presence digitally whilst you take care of your sales/ customers on an offline basis or whether you should give that responsibility to someone who would take that entire workload off you and do it professionally for your brand! Ultimately, the decision is yours.

P.S. I own a social media agency @zazzmedia – let me know if I can provide any value to you in this sector.

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Client’s Way or the Correct Way?

Time and again, every agency or every freelancer has come across a project where the client has taken over their project mid-way and made changes of their own!
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This, of course, is in no way wrong! But there are times when that one change could damage the entire campaign or ruin the creative… And at that very moment, you have to take the call – The Client’s Way or the Correct Way?
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What we mean by the ‘Correct Way’ is this, guide the client and help them understand the pros and cons of their decision, and at the same time, make them understand why your point is valid too. Because, this is why you were hired in the first place, to do the best work which would help grow their brand.

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If you aren’t using social media, you’re not in the game!

People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.

Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.

It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.

Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  • You would have an online fan-following, who will also be your future customers. 
  • They will in-turn share the valuable content with their network, thus reaching out to more people for you. 
  • This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.

After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.

Go digital or go irrelevant!

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Importance of Social Media for your Brand

In today’s day and age, social media is the most important tool to focus on for your personal and corporate brand.

With exceptions to some, every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  1. You would have an online fan-following, who will also be your future customers.
  2. They will in-turn share the valuable content with their network, thus reaching out to more people for you.
  3. This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

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Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

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Good Content always wins the long-term game of social media. You need to stay patient and be active on social media. You need to hire a good agency capable of performing this process professionally.

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Design is the Key!

Your product/service is the official ambassador of your brand, and your design is the silent ambassador of your brand.

Right from the logo to the colours to your fonts, all of it constitutes your brand design, which needs to resonate with the brand message. Every time your audience notices either of your online or offline marketing material, the brand design helps them connect to your brand. This brand recognition, in turn, will play a role in his/ her decision to become your customer or not.

A poorly-created brand design might result in a lower brand recall and overall, an inadequate response from the audience towards the entire campaign. Play it right, and you’ll win people’s hearts!

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Marketing – A New Chapter

I am introducing a new chapter to this blog, my bread and butter, i.e. my insights on Marketing (Branding and Designing, too) and more importantly, Social Media Marketing.

Through my content, I will be sharing pointers on
– The Basics and the How-Tos
– Why is it important?
– What role does it play for an individual or a company?
And, much more.

Stay tuned!