Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand

Not Everyone understands Social Media

Not Everyone understands Social Media

• Tips on how to Zazz your Brand #6 – Not Everyone understands Social Media •

For the past couple of years, a great number of brands, agencies and digital marketers have entered the social media scene.

Either someone trying to establish their brand online or trying to help others to do so.

The problem is, not everyone understands social media.

It is merely limited to posting a bunch of pictures, using hashtags and promoting content.

However, is it just that?

Or rather, is this much enough?

Building your brand is also about providing value to your audience, forming a connection with them, making them feel that you’re beyond a brand.

And that’s not it.

Social Media is a blend of storytelling, writing, marketing, clicking pictures and videos, curating, designing, analyzing and reporting.

Those who can accomplish all for a brand or if a brand checks all those points, then they are on the right path to understanding social media on a macro.

(On a Micro level, there’s still a lot more to know and understand)

Authenticity Error 404

Authenticity Error 404

• Tips on how to Zazz your Brand #3 – Authenticity Error 404 •

In this era of social media, when it’s the best time to create and share value with the people, there are also people who are flexing on social, to create a mirage of a different version of their lives, than in reality.

Fronting on these platforms and with a few quick shortcuts, the audiences build up.

Now, it creates an issue because one, none of it is true and second, there’s no way you can keep up with it for a long period of time. You’re only fooling yourself whilst thinking you’re winning on social media.

What’s the answer?

Authenticity is the key. Be self-aware of who you are and with the opportunities available, build your base on these platforms with one goal in mind, providing real value to your audience.

Let your audience follow and understand the real ‘you’.

//We have started a series on ” Tips on how to Zazz your Brand” on our page @zazzmedia which will guide you on how to brand yourself or your company’s profile on social media.

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

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No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

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People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

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Let the content speak for itself.

763 followers.

763 followers.

What would you rather prefer?

763 followers or 18,000 followers?

The sight of 18,000 followers is appealing, right?

Let me take it to a deeper level.

What if I told you, that you’re posting content about art and 760 out of the 763 followers are art enthusiasts who are likely to engage with you, probably buy whatever you’re selling and possibly collaborate with you for something new.

At the same time, speaking of the 18,000 followers, only 262 are interested in art and 9,732 aren’t interested at all, would you care for this audience?

That is what the social media platforms are about.

The numbers are hyped up, but when you look at the reality, you understand how the game works.

Let me ask you again, what would you rather have – 763 followers or 18,000 followers?