As an individual or a brand, it has always been about more followers and more likes.
Everyone tends to forget about the people who have already connected with them.
They are the ones where your primary focus should be.
Building your community that’s #1- cater to them – provide value – interact – and most importantly, don’t spam them.
Every member of this community counts! You’re building a relationship with this person and in return, whilst they trust you, they also help you build further – whether in terms of sharing your content, promoting your services or becoming a customer of your company – this community is for the long-term.
Adding to that, this community is not platform-specific, but brand-specific and it only scales up, if you pay attention to them.
Everyone wants a community, yet no one focuses on building one.