The purpose of this blog!

The purpose of this blog!

With the blog now approaching the big number of 500, and if you’re an avid reader of it, or even if you’re new to it, if you see the pattern, you’ll find a whole lot of value in it, and at the same time, you’ll find all the answers to life you never thought to ask.

Walking on this path of self-improvement and growth, that’s what it does to you when you’re obsessed with the process. You notice patterns, you observe people, you think randomly, and you ask the atypical questions.

Said that, even though so much efforts and time is put into each post, with a simple hope that reading it might change something for someone out there, however, I have never officially mentioned anything about the purpose of this blog.

Why do I write it daily and why do I even write one?

Well, simply put, the blog helps me think beyond my random thoughts on the topics I write about, writing them helps me go deeper into a topic and in that process, sometimes something so profound comes out that gives me that tick that it is definitely going to provide a different kind of a value out there, to someone who’s reading it and if I may hope so, change their life or their thought structure for the better.

Why a blog? Well, because, one, it has a higher reach to a global audience, anything can be searched at any point of time, as per the user, they’re not seeing something when I want them to (as in the case of social media), but in their time of need, when they search about something and that particular blog of that topic pops up and gives them that perspective they were looking for.

More importantly, most of the times, I also write with this intention that the topic I’m writing about will make you think about it, will make you question it and then it is you who will have to think of the answer too. And that process is so beautiful, because then, with this information, you’re able to think what is right for you, not for someone else.

Why daily? Not to complicate this answer, if I would have written this weekly or monthly, I wouldn’t have been able to think half or even 70% of the content that I’ve written. Only because of my passion towards it, and the fact that it is daily, can I then think so much into it, delve into different topics, that sometimes could be obvious and sometimes we may have not questioned at all.

That, all of that, is what I think is the purpose of my blog.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify || Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

Likes are a Vanity Metric

Likes are a Vanity Metric

It’s 2020 and either for themselves or for their brands, people are still hunting for likes.

In a constantly evolving world, where creators are on the lookout for what works and what doesn’t, ‘social media likes’ are clearly not the way to decide the outcome of that.

They are a vanity metric which is still used to check the success of a particular creative.

Whereas we need to move beyond that and focus on what attracts the audience’s attention, what makes them comment, what makes them share something, what makes them save something.

A creative needs to be really valuable for someone to save them for later viewing. For someone to share it with others. Those are metrics to measure against. That creates a long-term bond with the brand which then continues with other avenues.

Which direction are you aligning towards? Likes or Shares and Saves?