Every Creative has a Thought behind it.

Every Creative has a Thought behind it.

Don’t judge a design by its simplicity is a designer’s equivalent to “don’t judge a book by its cover”.

Either the creative becomes too simple or too complex, however, what we have forgotten is empathy for the creator.

Whether it be a billboard, or a TVC, or a social media creative, as a consumer, you tend to remember the brand that’s posting it or as the brand, you see the conversions that’s happening.

However, the creator, has to look at the quantity and always come up with something different, and at the same time, keep it connected with the brand.

One creative may look “simple”, when 100s are done together then they’re not.

Every creator may have heard this before, “kuch accha, kuch alag, thoda hatke, wow factor hona chahiye.” And to motivate you further, they add “budget nahi hai, budget kam hai, exposure milega, we will promote your work.”

So the question arises, what does the creator go through, in this process?
• Constant Ask for Discounts
There’s a constant notion in the market that all the creator needs to do is get a few pictures together, add some text to it, and the logo and voila! So, why not reduce your price, just for this one creative?

• Friendship On The Line
Another common scenario is the constant ask for “Could you do a creative for my page and add a few simple lines, it would help me a lot.” Since they are your friend, and them not understanding the process, you feel compelled to do so and after 10-15 edits, all you can think is, “At least next time he/she will have a better understanding of what happens in this process.”

• Long hours behind a Computer
What you see, when you follow a brand, is a creative that’s either liked or shared, and scrolled through within a matter of seconds.
What you don’t see, is the hours of discussions and trial and error behind every Creative, that the chosen one made it to your screen.

These long hours are followed by severe backaches, headaches, constant “discussions” with the client and no personal life of their own.

No, don’t feel sorry for them or tell them that it’s their job, just be a little empathetic when you deal with them or when you see their creative online or offline.

//A quick message for the clients:
– Constantly delivering creatives takes efforts, so be as detailed as possible with your briefs and realistic with your timelines.
– Be quick to respond in case of changes and most importantly, value their work.
– A great creative will take your company to another level, especially if you’re growing through social media and by underpaying/ bickering with your creators you’re demotivating them to put in the work that they usually would.

To the creators, we’re with you. ❤️

#HusnulShaikhxRTH24

Every brand needs to set their tone.

Every brand needs to set their tone.

Every brand needs a consistent tone over all their platforms, online and offline. In regards to the online sector, your website or your app or your digital presence over all the social media platforms, need to stay consistent with the set tone.
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‘How would you like your audience to perceive your brand, depends on its tone!’
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Often, the agencies tend to mix up the tone which sends an irrelevant message to the audience. For example, while handling your social media profiles, agencies create different types of content, time and again, which does not follow the tone of your brand. Due to this inconsistency, even the audience fails to understand your brand, which will probably affect your image and even your offline sales.
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‘Inconsistent brand tone gives out an unaesthetic look, in return, affecting your image and sales.’
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So what should you do – 
SET THE TONE AND MAINTAIN IT.
A. Minor details make the most difference. 
B. Work with the right agency.
C. Communicate with your designing team and ensure they understand what your brand is about.

Growing your brand to the next level!

Growing your brand to the next level!

To grow your brand to the next level, you need to advertise. To reach your target audience, you need to invest a decent sum of money in your advertising and marketing budget.
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“A man who stops advertising to save money is like a man who stops a clock to save time.”
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To put it simply, if your brand is new to the market or if you’re planning to launch a new segment/product, you need to reach a specific set of people to get your sales going. If you don’t spend enough, you won’t reach to sufficient people and the results won’t make a difference.
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“Your agency would advise you and suggest you, but at the end, it’s up to you whether you want to reach the next level or not.”
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A detailed example would be as such if your revenue is between 10 lacs INR and 20 lacs INR on a monthly basis, does it do justice to the fact that you spend only 20,000 INR to increase your sales. #SpendMoreEarnMore

What Social Media is not!

What Social Media is not!

Social Media is the current, most effective hot trend when it comes to communications for people and brands.

You can brand yourself, reach to your target audience, cost-effectively and increase your sales too.

However, even with this disproportionate advantage that social media provides us, we have brought it down to a lot of things it is not.

  • a game of likes

the higher the number of likes, the more effective the campaign has been

  • a platform of followers

the more the number of followers, the more famous your brand is

  • using sales as the method to grow and then calling the process inefficient
  • posting pictures without context

another factor when it comes to lack of planning

  • lack of experimentation

using your personal opinion as the answer for all probable and unproven steps – for example, people having the impression of writing only short captions when it comes to Instagram.


For someone to truly understand the power of social media, for what it is, how useful and practical it can be, takes a lot of planning, strategies, experiments and convincing.

This is one of the reasons why I started Zazz Media, to effectively utilise what’s at hand and use it in the best possible manner.

When it comes to social media marketing, one thing I’ve always focused on and said time and again is not to focus on the obvious and look at the bigger picture.

A 1000 likes on your picture is not the success metric, but 40 likes from your target audience are.

Learn, understand, experiment and reap the rewards!

Is Digital Marketing for everyone?

Is Digital Marketing for everyone?

Digital Marketing is the current hot trend that everyone is shifting to, even those who have no idea about the process of digital marketing!

The current mindset is such that, digital marketing is only about handling the brands’ social media profiles and posting pictures on it.

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I’d like to start with clarifying that, one, social media marketing is a part of digital marketing and not vice versa.

Digital Marketing includes all services through which one’s marketing can be done using the internet.

The services range from SEO, SMM, Paid Promotions, Email Marketing, Banner Ads and so much more. The list is endless.

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Even when it comes to social media marketing, handling a brand’s social media is beyond posting pictures on Instagram.

Saturated market or not, the true digital marketers are those who understand the process behind this. Those who understand what message the brand needs to send, that goes beyond getting a certain number of likes on their picture. (Let’s also include the fact that these ‘likes’ have become a success metric for so many out there, because either they aren’t aware of the real metrics that need to be studied or no one is telling the brand owners that they’re paying the wrong people for the wrong process)

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In my opinion, I’d say that instead of jumping the gun on social media and becoming a “digital marketer”, what should be done is, to study the field first, understand the know-how and probably work for someone first, so you know most of the things beforehand and you get an experience of it.

Social Media Consultations

Social Media Consultations

We plan, strategise and create a social media plan for you, whether it’s your professional brand or your personal brand.

This plan usually occurs in two situations,
1. When the ideas are so intricate, you need someone constantly present to administer them. In such a scenario, the in-house hiring performs the daily execution.
2. When the client has a team to execute, but they lack the long-term planning and strategy needed to create an online brand.

This plan is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

With this system, the client will need someone to execute it and not play a role in anything else. Right from the kind of posts, the timings followed while posting, the hashtags to use, the plan comprises everything.

To inquire for more details, please drop us a mail at zazzmediaindia@gmail.com, and we’ll take it forward from there!

Handling your social media on your own?

Handling your social media on your own?

A brand’s social media development is like planting a tree! It’s not a day’s worth of your time and neither is it a month’s worth of your time. For it to give you the results you need, you need to spend months and months and years of proper planning, implementation and execution for it to reach its true level.
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This is where social media agencies come into the picture! There’s a lot of behind-the-scenes work that goes into the management of your pages across the social media platforms. Agencies charge what they charge because of the strategies they create and the planning and efforts behind every online campaign.
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Now the question is, whether you (as the brand owner) have the time or the expertise to maintain your presence digitally whilst you take care of your sales/ customers on an offline basis or whether you should give that responsibility to someone who would take that entire workload off you and do it professionally for your brand! Ultimately, the decision is yours.

P.S. I own a social media agency @zazzmedia – let me know if I can provide any value to you in this sector.