Post It!

Post It!

50 pictures clicked with one to post.

Countless captions deleted.

Constant overthinking with a dilemma to post or not.

Whether the audience would appreciate or not.

Whether it would have enough engagement or not.

Does any of this give you a clearer picture of what works?

You cannot predict anything.

You don’t know what works.

All you can do is…

Post It.

That’s it.

If you really want to post it, then just do it.

Click that post button.

Don’t hesitate for a second.

No matter what anyone thinks or how they react.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

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Trend after Trend

Trend after Trend

When it comes to creating content and marketing your company or your personal brand, one often gets lost in the trends.

Day after day, week after week and month after month, and sometimes for years, various kinds of trends keep popping up time and again.

Because these trends are always in the talks, especially from the consumers’ point of view, is when the brands or creators decide to create some form of content in that direction as well.

Since the topic is trending, their content piece might also become the talk of the town, and even if not, it would certainly get more engagement than usual.

Usually, the brands alter their content to the trend and yet keep it specific to their brand, so there’s a mix of both when it’s out there.

But what gets annoying is the amount of Trending Topics that keep popping up and then the ones creating the content try to jump at every opportunity, in order to get in front of the audience.

Sometimes, this applies to both types of brands – company and individual, they need to maintain a balance between the content they usually post and the ones aligned with the trending topics.

Also, being on the hunt for those specific trends which somewhat align with their brand values as well. Doing that then actually is a boost to the brand when one is able to do that.

Nonetheless, the steps while creating content need to be a smart one, thinking more about the brand and less about the engagement.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
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Consume before you Create

Consume before you Create

Quite a few number of times, one of the issues, especially when it comes to creating content for the first comes down to this…


“I have no idea how to start creating and how should I proceed.”


At such a point, instead of jumping on to courses and curricula, another thing that could be done on our own is to research.


Based on the platform where you want to create content, consume some content out there, understand what the creators are doing, how they post about their interests and how does their community react to their content.


With such a simple process, there’s so much learning that can be done without any academic learning of sorts.


Consume, learn, experiment, test and finally, start creating.


—x—

I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

Create, Don’t Hate

Create, Don’t Hate

If you consume anything on any of the social media platforms, you’d also notice that there’s a lot of hate out there.

At such times, you have a choice to do something about it.

Either you let that content consume you too or stay away from it and probably, someone else would be affected from it.

There’s a third door that is often not visible but we can choose to see it and open it too.

That is the door of creation.

How about instead of hating the people spreading the hate, or hating that content, taking a different path of creating content that tackles it.

Spreading some Positivity, Happiness and Love on the internet, if you have it within you.

Hate can only be overpowered by love and positivity, but someone has to take that step of spreading it.

One content piece at a time, one person, and as time passes, it can become a movement to spread love and positivity on the internet too, making it a good place again.

Create, Don’t Hate

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

Can Instagram Reels take on TikTok?

Can Instagram Reels take on TikTok?

If you haven’t seen it already, but you probably have – Instagram Reels is here and has occupied our Instagram feeds.

For those who aren’t aware, Reels is Facebook’s answer to TikTok, where you can create 15-second clips with features like selecting an audio track, speeding up or slow down a video, adding effects, and setting up a timer to record a clip, most of it just like TikTok.

We have all seen this before, when Instagram introduced the Stories feature which looked exactly like Snapchat, but with a touch of Facebook.

Currently, there are more than one billion active accounts, 500 million-plus people globally use Stories, more than 50% Instagram accounts use Explore every month. So, they clearly have the numbers on their side. Said that, will Reels work?

Well, from the creation point of view, it’s become a bit complicated than being simple, with the choice of doing a Live video, or uploading a Story, uploading a 60 second video on the feed or a longer one in the form of IGTV or now as Reels.

Even from the user’s point of view, it’s become more noisier than before, the attention is divided and eventually sides will be chosen.

What do I mean by that?

With Reels having their own space in the Explore section, what might happen according to me is this, there will be a specific percentage of people who are Reels users and the rest Instagram users who want to focus on just the feed or their community.

When that happens, Instagram might make it a stand-alone app, just like it tried now with Lasso, their original TikTok copycat but is now shutdown, because maybe it was too soon.

TikTok had its own persona, which made it unique, making it that standalone short-video app, with advanced tools and an algorithm which pushed videos of all creators based on what you wanted to watch.

Not to forget, with their additional 60 second video features, TikTok in India had evolved over the lip-syncing feature and users were making some amazing stories or educational content for the platform. That type of content has just not been seen on Instagram even though they had the features.

That also means, until TikTok isn’t back, there’s a massive space in the market for a short-video app to conquer, if not the majority because of Reels.

Only time will tell where the storm heads, we have a bunch of short-video apps being launched in the market, and as we saw with Instagram Stories, Snapchat still exists. TikTok might make a comeback in the future. And the new apps. The bottom line is we are heading for more content than ever before.

—x—

I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

This will change how you view content.

This will change how you view content.

This will change how you view content…

Do you know what I’m talking about?

.

.

.

CLICKBAIT

and what does it mean?

They are misleading titles used to attract your attention and then encourage you to click on that particular link and spend some more time on their website.

.

The question I want to focus on is this, why do marketers still focus on this technique?

Well, the easiest way to explain is this…

Because the audience still falls for it every time.

And that gets them more views.

Which also means more ad views.

You understand the story here, right?

How can we change that?

We, as the AUDIENCE, need to be more smarter with what we consume.

To also make sure that we don’t fall for headlines.

What that also means is, to be more interested in the content than the headline.

And lastly, follow the authentic kind of publishers who post the right kind of information.

We aim for a world of authenticity and value.

As the creator/ publisher, providing value and not deception should be the focus.

Provide more value/ extra content than what you have already posted initially, when it comes to redirecting to your websites.

And more importantly, do it the right way.

When you do it right, the audience will fall in love with you and not a particular piece of content.

3 Questions to ask yourself before you post anything!

3 Questions to ask yourself before you post anything!

Whenever anyone is wanting to create content for any social media platform, one of the questions that arise in their mind is, ‘Will this post work?’
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There’s a constant worry around this question and sometimes it stops people from posting what they truly want to share. In a constant dilemma of engagement, what gets affected is the content.

To solve that issue in the easiest manner I could think of, here are 3 questions you should ask yourself before you post anything –

1. Is this genuine to me or am I posting just for the sake of it?

2. Does this provide value to my audience?

3. Would I consume this if it came on my feed?

Simple questions to which if you could answer truthfully, you’ll find out that any and all types of content is post-worthy and there are no selection criteria to it.

Daily Sales, but not your Content!

Daily Sales, but not your Content!

As companies, everyone focuses on their sales on a day-to-day basis.

Of course, or else how will they run their business.

However, when it comes to selling their products and services, as consumers, people are now tired of the same old sales tactics and the same old selling that happens online.

Times are changing, Trends are changing, People’s consumption habits are changing!

Now, you need to have a different approach when it comes to approaching people online and it can’t be a once-in-a-while campaign about selling your product/service.

Now, the objective is to connect with your audience first, build a connection with them, provide valuable content for them to consume and once they feel they connect with the brand, they’ll buy the product themselves.

How do you reach that scenario though?

Well, in easy words, as you focus on your daily sales, start focusing on daily content creation as well.

A whole lot of brands on social media, with the objective of sell-only, have an irregular activity on their profiles, thus ignoring the potential of the platforms and the ability to build a relationship with the audience.

How can you, as a brand, proceed?

Have a brand strategy in hand, as to how you want to approach the platform, the audience, How do you want them to perceive your brand.

Then, create content accordingly.

But, Daily.

Multiple times a day.

That provides value to your audience.

It takes time, however, with different strategies and different execution styles, all being run simultaneously, your brand can have the growth and results you desire via the social media platforms.

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Are you thinking of building your brand on social media?

Connect with us at zazzmediaindia@gmail.com or check out the company profile on Instagram @zazzmedia

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Platforms’ Effectiveness

Platforms’ Effectiveness

With the number of social media platforms available, which platform should your brand focus on?

Each of these platforms have a role to play, each have a specific type of audience, and they will perceive your brand differently.

In such a scenario, an in-depth study of the brand is needed to know which platform is useful for them and which is not.

Often, the sole focus goes only on Facebook and Instagram or sometimes, solely Instagram.

However, pertaining to the type of brand, there are times when a Pinterest or Snapchat or TikTok or even LinkedIn could turn out to be more impactful in terms of reaching out to your preferred audience.

Sometimes you need to be active on all the platforms available.

Every platform has a different exposure for your brand, and one should know how to turn it around and make it work for your brand.

#TipsOnHowToZazzYourBrand

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Would you like to build your brand on social media?

Reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you have received some value from this, it’d mean a lot if you would share it ahead too! That would really make my day – thanks!

It cannot be done in one creative.

It cannot be done in one creative.

Have you heard this before?

“I want to explain my brand through this one fancy creative.”

“Do one infomercial post about the brand so people know who we are.”

“We are introducing a new product and we have to make one video about it.”

And more such examples.

But the bottom line is, the game of social media doesn’t work that way.

Keeping the algorithms of these various platforms in mind, and not to forget the attention span of the audience – considering the various amount of content they consume in one go…

It’s extremely difficult to focus on just one campaign, or one creative, or one video in particular that could make your case.

To be fair, there are a few that hit the mark but that’s because the brand is already built and people know it.

For everyone else, that one creative, even if it is a successful one, in terms of numbers, one cannot rely solely on it to get the true results.

True results is mainly getting the brand name out there, selling a product or a service, converting the audience basically.

Back to the topic of one creative, that’s not how one should approach it in the first place.

You have to think of it in macro terms. You have to think of the brand first, think of how the audience will perceive it and then plan accordingly.

Think if you’d be the consumer, and how you’d like to be told about this certain information. Are you focusing on this one-off thing or do you want to make it a long-term connection?

In terms of the latter, you have to know your target audience, know your product, provide value to them in terms of that, slowly and steadily, build your brand whilst the consumer themselves want to follow your content or buy your product or service in their own time.

Thinking of the macro, you have built your brand, built a community and also, sold your product or service.

The bottom line being, you cannot approach this entire process with one creative or one campaign being the only thing that would work for the brand.

#TipsOnHowToZazzYourBrand

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Want to build your brand on social media?

Hit us up at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Now or Never for Social Media!

Now or Never for Social Media!

There’s a prime era for every medium – there was a time for newspapers/ radio ads/ TVCs/ SEM and now is the prime time for social media.

Sure, everything still works, but not the same way it used to.

Now, the thing to understand is, the same will happen with social media as well.

Whether with regards to the platform or wherever the wave turns to, this time shall pass too and we shall move on to the next thing.

Its Now or Never!

Now is the time to start building on social media – start creating – start sharing – it’s now or never!

#TipsOnHowToZazzYourBrand

Quality is Subjective

Quality is Subjective

Quality is Subjective!

Who decides whether your post/design/caption/campaign is up to the mark or not?

Certainly, not the creator.

What is good for you, might not be for the one consuming it and vice versa.

At the same time, gone are the days when you could work on one creative only, try to make it perfect and pray that it works for the brand.

Now, there’s not one perfect thing anymore.

Quality is surely not dismissed here, however, the quantity is increased – so you can create more, in order to experiment more, in order to reach more people and cater to their individual interests.

Quantity > Quality?

Quantity > Quality?

Whenever there has been a talk about quantity, the question also shifts to whether the quality would be affected because of that?

Here’s the scenario which explains that in the best way possible –

Would you rather focus on one creative, put all your efforts into it and it gives you 30% of the expected results?

OR

Would you create 50 content pieces which might give you 80% of the expected results, and at the same time, keep your audience constantly connected with you?

More quantity doesn’t mean comprising on quality, they go hand-in-hand. It only allows you to create more/ experiment more and get you more results in the process.

#TipsOnHowToZazzYourBrand

Difficulty in creating content?

Difficulty in creating content?

One of the great strengths of building a personal brand or even with posting consistent valuable content comes from passion!

Does what you do or what you talk about make you happy? Do you feel you could do it all day long – do you feel you could immerse yourself into the process? That’s what it takes to create content, that’s what it takes to build a brand, that’s what it takes to build a community.

When you aren’t posting authentically or creating a fake persona, you’ll probably struggle after a while – and it’ll have a complete opposite effect of what we discussed above.

Now you have two choices – either be yourself, share what you love, and build authentically or show yourself as someone you’re not, struggle with creating content, and act being happy.

Your choice – the better suggestion would be, do more of what makes you happy.

#TipsOnHowToZazzYourBrand

Would you consume your own content?

Would you consume your own content?

• Tips on how to Zazz your Brand #29 – Would you consume your own content? •Millions and millions of content pieces are created and consumed every day on the social media platforms.

People ask,
what type of content should they create,
what type of content would get them more engagement,
what would get them more attention?

The answer’s quite simple. The one you would have consumed yourself.

If you don’t find your own content worthy of consuming, or don’t find any value in it, then how would others.

This is the reason why you should create something that you love, something that you’re passionate about – because – then you’re able to speak/write with that energy and share those vibes with your audience as well.

#TipsOnHowToZazzYourBrand