A Personal Brand is a “must-have”

A Personal Brand is a “must-have”

In today’s market, a personal brand is no longer a “like to have”, but a “must have”.

With people’s attention being shifted towards their smartphones and the majority of the people spending hours every day on social media platforms, it is easier than ever to reach out to your target audience and build a brand for yourself via these social media platforms.

With content playing the pivotal role, it is not about who is providing this content (or rather how famous you are), but about how valuable the content is and whether it appears in front of the right audience.

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Why Now?
Well, it’s the Age of the Individual.

Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.

I’ve written an article on ‘Why Now is the Right Time to build a Personal Brand?’click here to read it.

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Speaking about different professions, here’s another reason why a personal brand is a must-have for you…

Whether you’re
– applying for college
– looking for an internship / applying for a job
– (freelancer) looking for a project
– starting your firm and looking for a team/ investors/ customers
– an influencer
– an industry expert,
in such or any other situation, irrespective of your industry, by your employer or by your customer, by your future employee or your audience, you’re being Googled.

I’ve written an article about this too, with an indepth deep-dive into how should you approach your personal brand, with respect to the above scenarios.

You can read it here.

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Now, if you agree that a personal brand is something that you want to build for yourself, let me help you out a little bit more.

How about a few significant pointers that anyone (wanting to create their brand now or in the future) should know?

I’ve written an article, “How to build your Personal Brand?” which mentions that.

You can click here to read it.

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We can both agree that people trust a face more than anything, and that’s what makes a personal brand so valuable.

Said that, the mission of my agency @ Zazz Media has been to help you build your brand on the social media platforms.

Thus, the above information.

However, if you think, you need some help with the brand tone/ message/ design or the brand strategy or the execution of day-to-day content, reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

What’s Stopping You from Posting

What’s Stopping You from Posting

• Tips on how to Zazz your Brand #18 – What’s Stopping You •

What’s stopping you from posting?

It’s the time to start working on your brand – start posting content – what you are passionate about / what interests you – then what’s stopping you?

  • People’s Opinions

People are going to judge you irrespective of your presence online, the face-to-face and behind-the-back judgements never stop, so why not post because of such people.

  • Competition

Your fellow colleagues had a headstart and are performing better on social media – better how – social media metrics!
Your motive is to post for the audience you want to build, the numbers don’t matter. Plus if your content is valuable, then people will listen to you no matter how many other people they are following.

  • Impatience

Impatience towards getting more likes, more followers, reaching to a lot more people. During the start, people get hesitant with a few followers or not growing fast enough. Good content and patience for the long-term is the answer.

  • Comfort Zone

Mainly, people are in a comfort zone – the comfort of consuming over producing, the comfort of not taking the time out to create content, the comfort of who cares is on people’s minds.

At the end, what’s stopping you is yourself. If you want to build your Brand, if you want to build your community, if you want to share your word with people, you cannot let anything hinder that progress.

Start Now! #TipsOnHowToZazzYourBrand