Building your Reputation

Building your Reputation

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Building your brand is building your reputation – you build it brick by brick. Stone by stone.

It takes a good number of years to do so. Sometimes even more.

You build it with the work you do, the results you get, the relationships you make, the deeds you do outside of work as well. What kind of a person you are, how do you deal with others, what kind of impact are you bringing to the table, what value are you providing – everything counts as reputation – everything counts as the brand.

When you say you’re building a personal brand, its not just about posting content on social media under your name. It’s not limited to designing a logo or creating fancy content.

You are building your brand at every moment of time, with everyone around you. It’s everything that is mentioned above that makes your personal brand.

Said that the online platforms are considered a major factor in the process because, with the access to the people and tools, it is easier than ever for you to spread your work, to spread your word, to spread your impact.

That is why building a personal brand is key, but only if you want to build yourself to that level, your reputation to that level, and bring that kind of impact on the table.

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The underrated Social Media Platforms in India

The underrated Social Media Platforms in India

India has over 680 million active internet users.

This is what we call the Jio impact where the users skyrocketed within a few years and we are now the nation with the 2nd highest number of internet users in the world.

With more people online, we have more users distributed amongst the various social media platforms that are available in the country.

When it comes to marketing your brand or creating content, the primary focus is often on the mainstream social media platforms – which isn’t wrong but what would be wrong is to neglect the other underrated platforms which have a plethora of users which we then ignore on a generic basis.

However, before we move our focus towards those underrated platforms, let’s have a look at the numbers of the mainstream platforms, shall we? To have a comparative look at the numbers.

Facebook tops the social media platforms chart at 290 million users in India. It had the highest traffic at around 86 percent among social media platforms across India in April 2020.

Other platforms that are close to that number are Google-owned YouTube at 265m users and Facebook-owned WhatsApp at more than 250m active users.

Facebook-owned Instagram is doing 100m MAUs, with LinkedIn at 68m MAUs and Twitter at 17m users.

These are great numbers for anyone who wants to market their brand and grow their audience. However, when we look at the numbers of the other platforms, we just cannot ignore them.

Also, we call them underrated, only because they aren’t spoken enough in the media space.

  • Reddit, a social discussion platform has more than half a million users at the least.
  • Pinterest, an image sharing and discovery platform – exact numbers for India weren’t available, but considering they have a 335m user base and India has a 5% share of that, we can roughly estimate their Indian user base at 16m users.
  • Snapchat, a multimedia messaging app, has a user base of 28.2m users.
  • Quora, overall has 400m monthly active users, out of which India accounts for more than 60m users.
  • Sharechat, a regional language social media platform has a user base of more than 60m users.
  • Trell, a lifestyle community commerce platform has over 30 million downloads and 9 million monthly active users on its app.

Having spoken of all the mainstream and the underrated social media platforms, we obviously cannot ignore the current trend, i.e. the short video platforms.

TikTok, before its ban in India had 119m MAUs in the country. Post its ban, there was a rush to capture its user base and we then saw a bunch of platforms coming up, with a similar format and set of features as TikTok.

  • Chingari, which is witnessing nearly 1 lakh downloads and over 2 million views per hour, has more than 3m DAUs (daily active users) and a 25m user base in India.
  • Roposo, another leading homegrown short-video making app has more than 65 million downloads in the country.
  • MX Taka Tak has a user base of 45m MAUs and its crossing 1bn+ views per day.
  • Sharechat has come up with a platform in this sector too, Moj which is currently doing 80m monthly active users in India.
  • Another homegrown app is Josh (by Daily Hunt) with 23m DAUs.
  • Amongst all of these homegrown platforms, we have a global TikTok competitor, Triller with an estimated user base of 40m MAUs in India.

Conclusively, when you have platforms doing these kind of numbers on such a scale, you simply cannot ignore them. When building a brand, you focus on the mainstream ones, which are the talk of the town, but you also focus on the other underrated platforms, which have the audience you’re targeting and connect with the people there too.

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Daily Sales, but not your Content!

Daily Sales, but not your Content!

As companies, everyone focuses on their sales on a day-to-day basis.

Of course, or else how will they run their business.

However, when it comes to selling their products and services, as consumers, people are now tired of the same old sales tactics and the same old selling that happens online.

Times are changing, Trends are changing, People’s consumption habits are changing!

Now, you need to have a different approach when it comes to approaching people online and it can’t be a once-in-a-while campaign about selling your product/service.

Now, the objective is to connect with your audience first, build a connection with them, provide valuable content for them to consume and once they feel they connect with the brand, they’ll buy the product themselves.

How do you reach that scenario though?

Well, in easy words, as you focus on your daily sales, start focusing on daily content creation as well.

A whole lot of brands on social media, with the objective of sell-only, have an irregular activity on their profiles, thus ignoring the potential of the platforms and the ability to build a relationship with the audience.

How can you, as a brand, proceed?

Have a brand strategy in hand, as to how you want to approach the platform, the audience, How do you want them to perceive your brand.

Then, create content accordingly.

But, Daily.

Multiple times a day.

That provides value to your audience.

It takes time, however, with different strategies and different execution styles, all being run simultaneously, your brand can have the growth and results you desire via the social media platforms.

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Are you thinking of building your brand on social media?

Connect with us at zazzmediaindia@gmail.com or check out the company profile on Instagram @zazzmedia

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Platforms’ Effectiveness

Platforms’ Effectiveness

With the number of social media platforms available, which platform should your brand focus on?

Each of these platforms have a role to play, each have a specific type of audience, and they will perceive your brand differently.

In such a scenario, an in-depth study of the brand is needed to know which platform is useful for them and which is not.

Often, the sole focus goes only on Facebook and Instagram or sometimes, solely Instagram.

However, pertaining to the type of brand, there are times when a Pinterest or Snapchat or TikTok or even LinkedIn could turn out to be more impactful in terms of reaching out to your preferred audience.

Sometimes you need to be active on all the platforms available.

Every platform has a different exposure for your brand, and one should know how to turn it around and make it work for your brand.

#TipsOnHowToZazzYourBrand

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Would you like to build your brand on social media?

Reach out to us at zazzmediaindia@gmail.com

—x—

If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

—x—

Lastly, I’m not the one to usually give call to actions – but – if you have received some value from this, it’d mean a lot if you would share it ahead too! That would really make my day – thanks!

Is there an Audience?

Is there an Audience?

Do you want to build your brand? Do you want to create content? Do you want to build a community?

Well, there’s one question that should be asked before any other question.

Is there an audience to what you’re providing should be the first question that should be asked.

Sometimes, people create content or create products/services for which there’s no want. That’s also because there was no audience for it in the first place.

Once, that has been defined, then you know exactly who to target and who to not. The demographics should be clear in your head before you create anything.

#TipsOnHowToZazzYourBrand

The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

What’s your excuse for not posting?

What’s your excuse for not posting?

• Tips on how to Zazz your Brand #27 – What’s Your Excuse? •

In today’s age of the internet and the social media platforms, sharing your content and building a brand and reaching to hundreds and thousands of people is now possible within your arm’s length.

Yet, people don’t make a move on the easiest opportunity that is available to us.

What’s Your Excuse?

You don’t have the perfect image for your content?
You don’t know how to write the perfect caption?
You aren’t up-to-date with the platform’s tools?

None of these and more are sound enough to not start now – you don’t need to make anything perfect – you need to start.

If you aren’t aware of the tools, Google it.

There are no good excuses which are legit to not create content and start posting on social media.

#TipsOnHowToZazzYourBrand