Daily Sales, but not your Content!

Daily Sales, but not your Content!

As companies, everyone focuses on their sales on a day-to-day basis.

Of course, or else how will they run their business.

However, when it comes to selling their products and services, as consumers, people are now tired of the same old sales tactics and the same old selling that happens online.

Times are changing, Trends are changing, People’s consumption habits are changing!

Now, you need to have a different approach when it comes to approaching people online and it can’t be a once-in-a-while campaign about selling your product/service.

Now, the objective is to connect with your audience first, build a connection with them, provide valuable content for them to consume and once they feel they connect with the brand, they’ll buy the product themselves.

How do you reach that scenario though?

Well, in easy words, as you focus on your daily sales, start focusing on daily content creation as well.

A whole lot of brands on social media, with the objective of sell-only, have an irregular activity on their profiles, thus ignoring the potential of the platforms and the ability to build a relationship with the audience.

How can you, as a brand, proceed?

Have a brand strategy in hand, as to how you want to approach the platform, the audience, How do you want them to perceive your brand.

Then, create content accordingly.

But, Daily.

Multiple times a day.

That provides value to your audience.

It takes time, however, with different strategies and different execution styles, all being run simultaneously, your brand can have the growth and results you desire via the social media platforms.

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Are you thinking of building your brand on social media?

Connect with us at zazzmediaindia@gmail.com or check out the company profile on Instagram @zazzmedia

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Platforms’ Effectiveness

Platforms’ Effectiveness

With the number of social media platforms available, which platform should your brand focus on?

Each of these platforms have a role to play, each have a specific type of audience, and they will perceive your brand differently.

In such a scenario, an in-depth study of the brand is needed to know which platform is useful for them and which is not.

Often, the sole focus goes only on Facebook and Instagram or sometimes, solely Instagram.

However, pertaining to the type of brand, there are times when a Pinterest or Snapchat or TikTok or even LinkedIn could turn out to be more impactful in terms of reaching out to your preferred audience.

Sometimes you need to be active on all the platforms available.

Every platform has a different exposure for your brand, and one should know how to turn it around and make it work for your brand.

#TipsOnHowToZazzYourBrand

—x—

Would you like to build your brand on social media?

Reach out to us at zazzmediaindia@gmail.com

—x—

If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

—x—

Lastly, I’m not the one to usually give call to actions – but – if you have received some value from this, it’d mean a lot if you would share it ahead too! That would really make my day – thanks!

Is there an Audience?

Is there an Audience?

Do you want to build your brand? Do you want to create content? Do you want to build a community?

Well, there’s one question that should be asked before any other question.

Is there an audience to what you’re providing should be the first question that should be asked.

Sometimes, people create content or create products/services for which there’s no want. That’s also because there was no audience for it in the first place.

Once, that has been defined, then you know exactly who to target and who to not. The demographics should be clear in your head before you create anything.

#TipsOnHowToZazzYourBrand

The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

What’s your excuse for not posting?

What’s your excuse for not posting?

• Tips on how to Zazz your Brand #27 – What’s Your Excuse? •

In today’s age of the internet and the social media platforms, sharing your content and building a brand and reaching to hundreds and thousands of people is now possible within your arm’s length.

Yet, people don’t make a move on the easiest opportunity that is available to us.

What’s Your Excuse?

You don’t have the perfect image for your content?
You don’t know how to write the perfect caption?
You aren’t up-to-date with the platform’s tools?

None of these and more are sound enough to not start now – you don’t need to make anything perfect – you need to start.

If you aren’t aware of the tools, Google it.

There are no good excuses which are legit to not create content and start posting on social media.

#TipsOnHowToZazzYourBrand