It’s a Permission First World!

It’s a Permission First World!

With the change in trends, and the rise of social media, it’s the not the same anymore to sell a product or a service.

Its not the same old sell-sell-sell anymore.

Times have changed and we have to change with them! It’s a Permission First World now!

What does that mean?

In order to sell whatever you’re selling, you have to ensure whether the customer is genuinely interested in your brand or not.

Once they are on board, they are also giving you the permission to sell them now and this time, you’ve made a sale without selling.

#TipsOnHowToZazzYourBrand

Billboards v Social Media

Billboards v Social Media

What’s a better choice, billboards or social media?

Well, both have their advantages and disadvantages.

If we twist that statement to what provides you with better impact, then in that case, marketing on social media gives you a lot more opportunities.

  • Instead of depending on one creative to work, you can work on hundreds of more creatives which can be run in that same span of time.
  • You can create different types of contextual creatives for your target audience.
  • Since you have the tools to speak with your audience, there is more transparency and clarity here.
  • The social media platforms are free.
  • Not to forget, you can reach to a lot more people than what you would spend on a billboard.

Knowing this, you can decide for yourself with what works and what doesn’t, what provides more opportunities and what’s more expensive.

#TipsOnHowToZazzYourBrand

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The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

Quantity > Quality?

Quantity > Quality?

Whenever there has been a talk about quantity, the question also shifts to whether the quality would be affected because of that?

Here’s the scenario which explains that in the best way possible –

Would you rather focus on one creative, put all your efforts into it and it gives you 30% of the expected results?

OR

Would you create 50 content pieces which might give you 80% of the expected results, and at the same time, keep your audience constantly connected with you?

More quantity doesn’t mean comprising on quality, they go hand-in-hand. It only allows you to create more/ experiment more and get you more results in the process.

#TipsOnHowToZazzYourBrand

Difference between Feedback and Opinions

Difference between Feedback and Opinions

In either of the two scenarios, whether you’re starting out on social media or whether you already have a good audience, there are times when people stumble upon certain opinions which hinders their mental state and their progress.

At such times, it’s important to know the difference between feedback and opinions.

What’s Feedback?
– information about reactions to a product, a person’s performance of a task, etc. which is used as a basis for improvement.

What’s an opinion?
– a view or judgement formed about something, not necessarily based on fact or knowledge.

The difference between the two matters and it also affects you and your growth.

Many a times, we let certain opinions define us, define our work and makes us question whether we should proceed or not – these opinions aren’t substantial enough for some change to take place – quite often, they’re out of spite, being envious or simply seeking attention.

Feedback on the other hand, improves you as a creator. Feedback has its voice, it has its reasoning – it matters – it makes you put in more effort so you can grow and make necessary changes, if needed.

As a creator, or anyone creating on social media, one should learn to know the difference between the two and act according to the situations.

It is important for you, as an individual, to not let anything disturb your state of mind whilst your goal is to provide value to the very same people.

#TipsOnHowToZazzYourBrand

Difficulty in creating content?

Difficulty in creating content?

One of the great strengths of building a personal brand or even with posting consistent valuable content comes from passion!

Does what you do or what you talk about make you happy? Do you feel you could do it all day long – do you feel you could immerse yourself into the process? That’s what it takes to create content, that’s what it takes to build a brand, that’s what it takes to build a community.

When you aren’t posting authentically or creating a fake persona, you’ll probably struggle after a while – and it’ll have a complete opposite effect of what we discussed above.

Now you have two choices – either be yourself, share what you love, and build authentically or show yourself as someone you’re not, struggle with creating content, and act being happy.

Your choice – the better suggestion would be, do more of what makes you happy.

#TipsOnHowToZazzYourBrand

Keep your information ready!

Keep your information ready!

• Tips on how to Zazz your Design #2 – Keep Your Info Ready •Any creator knows the importance of placements in a creative; and the efforts it takes to change everything when either you’d forgotten something or it was communicated at the last minute, nonetheless, the efforts it takes to re-create that design then.

As a creator, it then takes double the time it would’ve taken, the process frustrates you and there’s a bit of discontent in your mind.

So what’s the best thing to do then?

Before designing the creative, before researching/deciding about the elements, text and font, the first thing to do is to keep all your information ready.

Once you have that in hand, then you can proceed with ease and plan the rest of it accordingly.

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