Why are you creating Content?

Why are you creating Content?

Have you been creating content for any of the social media platforms out there?

Have you ever asked yourself why are you creating content?

Is there a reason behind this step?

We aren’t talking about design or content here, we are talking about the reason, the purpose, the WHY.

Did someone tell you to post on a particular platform because you’d get the engagement?

Are you posting content just for the sales?

Or would you like to build a Community, build your Brand?

Whatever the agenda may be, understanding why are you creating content helps you streamline your process and your approach towards the creation and these social media platforms.

Answering that will result in better creation, better communication and better relations as well.

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Subscribe to my weekly newsletter, ‘The Weekly Zazz‘ here – where I combine thought, emotion and information on mindset, marketing, entrepreneurship, pop-culture and more.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
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A rant on ‘The Social Dilemma’

A rant on ‘The Social Dilemma’

A lot can be said about social media, in general. Where I’m an advocate for it, it has its disadvantages as well.

Why an advocate, because stating simply, it is a new form of medium, one like the television, the radio and the newspapers, which helps in connecting with people all over the world, helping you share your opinions, helps in building your community.

Where more advantages can be stated, there are much more disadvantages than that as well.

Disadvantages in the form of people behind the scenes of these social media platforms playing puppeteering with its consumers and consumers not being smart enough playing into their hands every time.

It leads to manipulation and alteration of thoughts and emotions and ultimately results in you rooting for something you didn’t know you had an interest in.

We saw a glimpse of this during the 2016 US Elections and the documentary based on that called ‘The Great Hack, on Netflix. I wouldn’t blame just the platforms or the people smartly using the platforms to their advantage but also the consumers who fall for these techniques.

Now, we have this great documentary which sheds greater light on these issues, from the platform’s point of view, The Social Dilemma, “a powerful exploration of the disproportionate impact that a relatively small number of engineers in Silicon Valley have over the way we think, act, and live our lives.”

images - 2020-09-14T224744.083.jpeg
Whilst a lot of what was shown here was already going through my mind for a while now, it was great to see, not just someone’s perspective of these problems, but to actually see professionals who have worked on these social media platforms and tools and to understand their perspective while making/creating them.

How easy it is for our attention to be captured, how easy is it for us to be manipulated, our behaviours to be changed, without even consciously noticing it.

Sure, someone might say, ‘I’m aware of these problems and the impact it has on people’ but then you let these same tools impact you too.

These very platforms, the people with the agenda using these platforms, use these tools to enrage the people, to anger them, to change their opinions – and every time they set their minds to it, its a success.

The amount of fake news that gets circulated, the engagement such news gets, how people easily believe them and the mob mentality takes over.

Time and again, we see situations and circumstances where these things happen and the documentary of this stature just slightly sheds a light on it.

The issue, of course, is much larger.

What can be done then?

Social Media is the present and the future, it’s only going to get more evolved and get more deeply rooted in to our lives.

As time passes, more and more platforms are going to pop up, with more tools to psychologically impact us.

People creating them are going to make money.

What can we, as the consumers do then?

Not everyone can keep their phones aside or start using flip phones like the previous times.

Setting our minds to it, creating systems around our life, having willpower added to the equation, every step needs to be taken one at a time.

Whether it is

  • turning off notifications, or
  • setting time limits to these platforms, or
  • becoming aware of your screen time, or
  • becoming aware of who you follow or whose content do you consume,
  • whether the news you’re sharing is fake or authentic
  • changing the position of your apps on the phone, so you get rid of the muscle memory, when it comes to automatically opening your phone and these apps within periods of time.

 

Small measures, small changes make the biggest impact in our lives.

This issue, if you seriously understand, is massive and needs to be solved one day a time.

I, personally, have faced these issues of social media addiction of checking the feed, checking the likes, doomscrolling, and every time I realize it, I try to come up with systems and measures to counter it.

Alas, the pit is deeper than it looks and I do fall in time and again, but at least I’m happy with the awareness of it, and the power to change my future steps.

This rant is never going to get over, nor this issue. The documentary is just the start of making us aware of these issues at hand, and hopefully we as the society rise and tackle this issue together.

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Subscribe to my weekly newsletter, ‘The Weekly Zazz‘ here – where I combine thought, emotion and information on mindset, marketing, entrepreneurship, pop-culture and more.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts


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Instagram Reach has gone for a toss

Instagram Reach has gone for a toss

If you actively post on Instagram, then you must have noticed that the organic reach has gone for a toss.

It is true for all accounts, but more so for the micro creators.

And this reach has affected all types of posting, whether an Instagram Story or an Instagram post.

This change, however coincides with the introduction of Instagram Reels to the app.

In a rush towards promoting their Reels feature and trying to make it a success, their algorithm change has affected everything else for the creators.

By this, Instagram wants to unofficially say that one should either post a Reel or take the hit of their usual form of content not reaching to the regular amount of people or more.

They have played it quite smartly here, to be honest, because this feature of Reels is a direct competitor to TikTok and the upcoming short form video apps that have already hit the market and trying to make their base.

In such a turn of events, of course they’d like to make this feature a hit and get an established base of short form video creators on their app itself.

Nonetheless, it is hurting the other avenues, whether someone would agree to that or not.

Now, as a creator, either one should try and experiment with different avenues of posting other than Instagram and grow their branches out to other places or ride in the wave of creating Reels too.

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Subscribe to my weekly newsletter, ‘The Weekly Zazz‘ here – where I combine thought, emotion and information on mindset, marketing, entrepreneurship, pop-culture and more.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

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Post It!

Post It!

50 pictures clicked with one to post.

Countless captions deleted.

Constant overthinking with a dilemma to post or not.

Whether the audience would appreciate or not.

Whether it would have enough engagement or not.

Does any of this give you a clearer picture of what works?

You cannot predict anything.

You don’t know what works.

All you can do is…

Post It.

That’s it.

If you really want to post it, then just do it.

Click that post button.

Don’t hesitate for a second.

No matter what anyone thinks or how they react.

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Subscribe to my weekly newsletter, ‘The Weekly Zazz‘ here – where I combine thought, emotion and information on mindset, marketing, entrepreneurship, pop-culture and more.

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I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.

You can listen to it at –
Spotify|| Apple Podcasts || Breaker|| JioSaavn || PocketCasts || Google Podcasts

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Link

#AnOpinionOn: Disappearing Stories are now Everywhere!

A Personal Brand is a “must-have”

A Personal Brand is a “must-have”

In today’s market, a personal brand is no longer a “like to have”, but a “must have”.

With people’s attention being shifted towards their smartphones and the majority of the people spending hours every day on social media platforms, it is easier than ever to reach out to your target audience and build a brand for yourself via these social media platforms.

With content playing the pivotal role, it is not about who is providing this content (or rather how famous you are), but about how valuable the content is and whether it appears in front of the right audience.

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Why Now?
Well, it’s the Age of the Individual.

Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.

I’ve written an article on ‘Why Now is the Right Time to build a Personal Brand?’click here to read it.

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Speaking about different professions, here’s another reason why a personal brand is a must-have for you…

Whether you’re
– applying for college
– looking for an internship / applying for a job
– (freelancer) looking for a project
– starting your firm and looking for a team/ investors/ customers
– an influencer
– an industry expert,
in such or any other situation, irrespective of your industry, by your employer or by your customer, by your future employee or your audience, you’re being Googled.

I’ve written an article about this too, with an indepth deep-dive into how should you approach your personal brand, with respect to the above scenarios.

You can read it here.

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Now, if you agree that a personal brand is something that you want to build for yourself, let me help you out a little bit more.

How about a few significant pointers that anyone (wanting to create their brand now or in the future) should know?

I’ve written an article, “How to build your Personal Brand?” which mentions that.

You can click here to read it.

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We can both agree that people trust a face more than anything, and that’s what makes a personal brand so valuable.

Said that, the mission of my agency @ Zazz Media has been to help you build your brand on the social media platforms.

Thus, the above information.

However, if you think, you need some help with the brand tone/ message/ design or the brand strategy or the execution of day-to-day content, reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

Social Media is more than Followers and Likes

Social Media is more than Followers and Likes

As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.

Platforms’ Effectiveness

Platforms’ Effectiveness

With the number of social media platforms available, which platform should your brand focus on?

Each of these platforms have a role to play, each have a specific type of audience, and they will perceive your brand differently.

In such a scenario, an in-depth study of the brand is needed to know which platform is useful for them and which is not.

Often, the sole focus goes only on Facebook and Instagram or sometimes, solely Instagram.

However, pertaining to the type of brand, there are times when a Pinterest or Snapchat or TikTok or even LinkedIn could turn out to be more impactful in terms of reaching out to your preferred audience.

Sometimes you need to be active on all the platforms available.

Every platform has a different exposure for your brand, and one should know how to turn it around and make it work for your brand.

#TipsOnHowToZazzYourBrand

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Would you like to build your brand on social media?

Reach out to us at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you have received some value from this, it’d mean a lot if you would share it ahead too! That would really make my day – thanks!

It cannot be done in one creative.

It cannot be done in one creative.

Have you heard this before?

“I want to explain my brand through this one fancy creative.”

“Do one infomercial post about the brand so people know who we are.”

“We are introducing a new product and we have to make one video about it.”

And more such examples.

But the bottom line is, the game of social media doesn’t work that way.

Keeping the algorithms of these various platforms in mind, and not to forget the attention span of the audience – considering the various amount of content they consume in one go…

It’s extremely difficult to focus on just one campaign, or one creative, or one video in particular that could make your case.

To be fair, there are a few that hit the mark but that’s because the brand is already built and people know it.

For everyone else, that one creative, even if it is a successful one, in terms of numbers, one cannot rely solely on it to get the true results.

True results is mainly getting the brand name out there, selling a product or a service, converting the audience basically.

Back to the topic of one creative, that’s not how one should approach it in the first place.

You have to think of it in macro terms. You have to think of the brand first, think of how the audience will perceive it and then plan accordingly.

Think if you’d be the consumer, and how you’d like to be told about this certain information. Are you focusing on this one-off thing or do you want to make it a long-term connection?

In terms of the latter, you have to know your target audience, know your product, provide value to them in terms of that, slowly and steadily, build your brand whilst the consumer themselves want to follow your content or buy your product or service in their own time.

Thinking of the macro, you have built your brand, built a community and also, sold your product or service.

The bottom line being, you cannot approach this entire process with one creative or one campaign being the only thing that would work for the brand.

#TipsOnHowToZazzYourBrand

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Want to build your brand on social media?

Hit us up at zazzmediaindia@gmail.com

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

#336 Keep your message crystal clear!

#336 Keep your message crystal clear!

While creating your social media profiles, either for your personal brand or your professional brand, your message should be absolutely clear.

Anyone visiting your profile wants to know the ‘WHY’.

Why should they follow you?

How would they benefit from following you?

This message especially applies to anyone who wants to create their personal brand.

  • Keep your base simple,
  • Stick to it and,
  • Ensure you’re authentic about your content.

Keep your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to convey.

Quality is Subjective

Quality is Subjective

Quality is Subjective!

Who decides whether your post/design/caption/campaign is up to the mark or not?

Certainly, not the creator.

What is good for you, might not be for the one consuming it and vice versa.

At the same time, gone are the days when you could work on one creative only, try to make it perfect and pray that it works for the brand.

Now, there’s not one perfect thing anymore.

Quality is surely not dismissed here, however, the quantity is increased – so you can create more, in order to experiment more, in order to reach more people and cater to their individual interests.

It’s a Permission First World!

It’s a Permission First World!

With the change in trends, and the rise of social media, it’s the not the same anymore to sell a product or a service.

Its not the same old sell-sell-sell anymore.

Times have changed and we have to change with them! It’s a Permission First World now!

What does that mean?

In order to sell whatever you’re selling, you have to ensure whether the customer is genuinely interested in your brand or not.

Once they are on board, they are also giving you the permission to sell them now and this time, you’ve made a sale without selling.

#TipsOnHowToZazzYourBrand

Billboards v Social Media

Billboards v Social Media

What’s a better choice, billboards or social media?

Well, both have their advantages and disadvantages.

If we twist that statement to what provides you with better impact, then in that case, marketing on social media gives you a lot more opportunities.

  • Instead of depending on one creative to work, you can work on hundreds of more creatives which can be run in that same span of time.
  • You can create different types of contextual creatives for your target audience.
  • Since you have the tools to speak with your audience, there is more transparency and clarity here.
  • The social media platforms are free.
  • Not to forget, you can reach to a lot more people than what you would spend on a billboard.

Knowing this, you can decide for yourself with what works and what doesn’t, what provides more opportunities and what’s more expensive.

#TipsOnHowToZazzYourBrand

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

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I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

What’s ‘perfect’ in marketing?

What’s ‘perfect’ in marketing?

Are you looking for the perfect creative? The perfect caption? The perfect marketing campaign?

What if it doesn’t work out though?

That’s the thing about ‘perfection’. Its only perfect for you, but might not be for the audience. Or rather, it could be perfect for some of the people, but not for others.

Instead of looking for one perfect trick in the bag, the better option is to do more for all, so in that case, one could work for some and another for the rest.

That also helps to experiment more and understand your audience better, not to forget, also broadening the horizons of your brand.

#TipsOnHowToZazzYourBrand

Quantity > Quality?

Quantity > Quality?

Whenever there has been a talk about quantity, the question also shifts to whether the quality would be affected because of that?

Here’s the scenario which explains that in the best way possible –

Would you rather focus on one creative, put all your efforts into it and it gives you 30% of the expected results?

OR

Would you create 50 content pieces which might give you 80% of the expected results, and at the same time, keep your audience constantly connected with you?

More quantity doesn’t mean comprising on quality, they go hand-in-hand. It only allows you to create more/ experiment more and get you more results in the process.

#TipsOnHowToZazzYourBrand

Difficulty in creating content?

Difficulty in creating content?

One of the great strengths of building a personal brand or even with posting consistent valuable content comes from passion!

Does what you do or what you talk about make you happy? Do you feel you could do it all day long – do you feel you could immerse yourself into the process? That’s what it takes to create content, that’s what it takes to build a brand, that’s what it takes to build a community.

When you aren’t posting authentically or creating a fake persona, you’ll probably struggle after a while – and it’ll have a complete opposite effect of what we discussed above.

Now you have two choices – either be yourself, share what you love, and build authentically or show yourself as someone you’re not, struggle with creating content, and act being happy.

Your choice – the better suggestion would be, do more of what makes you happy.

#TipsOnHowToZazzYourBrand

Keep your information ready!

Keep your information ready!

• Tips on how to Zazz your Design #2 – Keep Your Info Ready •Any creator knows the importance of placements in a creative; and the efforts it takes to change everything when either you’d forgotten something or it was communicated at the last minute, nonetheless, the efforts it takes to re-create that design then.

As a creator, it then takes double the time it would’ve taken, the process frustrates you and there’s a bit of discontent in your mind.

So what’s the best thing to do then?

Before designing the creative, before researching/deciding about the elements, text and font, the first thing to do is to keep all your information ready.

Once you have that in hand, then you can proceed with ease and plan the rest of it accordingly.

#TipsOnHowToZazzYourDesign

Would you consume your own content?

Would you consume your own content?

• Tips on how to Zazz your Brand #29 – Would you consume your own content? •Millions and millions of content pieces are created and consumed every day on the social media platforms.

People ask,
what type of content should they create,
what type of content would get them more engagement,
what would get them more attention?

The answer’s quite simple. The one you would have consumed yourself.

If you don’t find your own content worthy of consuming, or don’t find any value in it, then how would others.

This is the reason why you should create something that you love, something that you’re passionate about – because – then you’re able to speak/write with that energy and share those vibes with your audience as well.

#TipsOnHowToZazzYourBrand

What’s your excuse for not posting?

What’s your excuse for not posting?

• Tips on how to Zazz your Brand #27 – What’s Your Excuse? •

In today’s age of the internet and the social media platforms, sharing your content and building a brand and reaching to hundreds and thousands of people is now possible within your arm’s length.

Yet, people don’t make a move on the easiest opportunity that is available to us.

What’s Your Excuse?

You don’t have the perfect image for your content?
You don’t know how to write the perfect caption?
You aren’t up-to-date with the platform’s tools?

None of these and more are sound enough to not start now – you don’t need to make anything perfect – you need to start.

If you aren’t aware of the tools, Google it.

There are no good excuses which are legit to not create content and start posting on social media.

#TipsOnHowToZazzYourBrand

Building a Community

Building a Community

As an individual or a brand, it has always been about more followers and more likes.

Everyone tends to forget about the people who have already connected with them.

They are the ones where your primary focus should be.

Building your community that’s #1- cater to them – provide value – interact – and most importantly, don’t spam them.

Every member of this community counts! You’re building a relationship with this person and in return, whilst they trust you, they also help you build further – whether in terms of sharing your content, promoting your services or becoming a customer of your company – this community is for the long-term.

Adding to that, this community is not platform-specific, but brand-specific and it only scales up, if you pay attention to them.

Everyone wants a community, yet no one focuses on building one.

#TipsOnHowToZazzYourBrand

Figure out your Marketing problems!

Figure out your Marketing problems!

• Tips on how to Zazz your Brand #26 – Figure it out •


What type of content should I create?
What platforms should I focus on?
How should I build my community?

Questions like these and more revolve around anyone’s mind who’s trying to build their brand on social media.

Sure, there are a number of courses and e-books being distributed by people.

However, do you know what the best solution is?

Figure it out.

Google something you don’t know, Experiment and Figure it out.

It’s the best case scenario where you get to learn something from your own mistakes and you are more satisfied that it was your own efforts that got you to where you want to be.

#TipsOnHowToZazzYourBrand

Never Think Twice before Posting!

Never Think Twice before Posting!

• Tips on how to Zazz your Brand #24 – Never Think Twice before Posting •

So often, people stop themselves from posting something that they love or they are passionate about.

Usually it’s the factor of external validation – “people aren’t appreciating this type of content and thus I do a certain kind of posts only”.

Why does this thought occur?
One, you’re addicted to the likes. Second, you’ve put your current audience on a pedestal.

If they don’t appreciate what you like to post about – then ultimately, what’s the point of having them. You aren’t able to open up and do what you love.

Social Media is a platform which allows you to open up, share your thoughts, document your journey, build a community – for this to happen, you also need to be passionate about the process.

Next time you plan on posting something, never think twice about it – just go for it.

#TipsOnHowToZazzYourBrand

Let’s Avoid Copy Pasting!

Let’s Avoid Copy Pasting!

• Tips on how to Zazz your Brand #22 – Let’s Avoid Copy Pasting •


We all consume content on the social media platforms and we all have surely noticed a few rounds of posts being copy pasted from one account to another.

Not with an intention of calling anyone out, but has anyone else seen those black background posts with huge headlines in yellow and red and every other account posting the same stuff!

In the honor of creators and the audience and the platforms, here’s a social shout out – let’s avoid that.

Let’s be as original as possible.

Sure that takes time. That also means you’re willing to put in the work to create something.

That also means you love your audience and want to feed them with valuable content.

That also means you’re original and you’re doing something creative.

Let’s build something with our own two hands.

Let’s avoid copy pasting.
#TipsOnHowToZazzYourBrand

The Perfect Post – Does it exist?

The Perfect Post – Does it exist?

• Tips on how to Zazz your Brand #21 – The Perfect Post •


Would you create the perfect post or would you not post at all?

Technically, neither is a tangible option in today’s world.

There is no such thing as perfection – there’s no right way to create the perfect post. Secondly, the audience decides whether they align with your message or not. So you can only experiment with what works for your brand or not.

What’s the other option? To not post at all? With the platforms available at the tip of our fingers and the access to the people at scale, it doesn’t make sense why one wouldn’t create content and try to reach out to their audience!

The only way left is to create content, as much as possible, find out what works and try creating more of that, whilst simultaneously experimenting with new stuff as well so there’s some feeling of mystery for the audience as well.

What are you waiting for?
#TipsOnHowToZazzYourBrand

What should your first post be?

What should your first post be?

• Tips on how to Zazz your Brand #20 – Your First Post •

When it comes to posting for your brand or even individually, for your personal brand, people are often skeptical about the first creative they post on their profiles.

In terms of creativity or content, whether it is relatable to the brand or would the audience appreciate it, you surround yourselves with questions and doubt.

So what should your first post be?

Keep it natural, keep it raw and keep it about yourself. Don’t over do it and don’t over think it. Don’t have high expectations with just the first post.

Explain who you are, what you are, what is your vision and why should people follow you – keep it human.

The first post doesn’t define your social media profile, because you’ll be filling it with a lot more posts. At the same time, it is important for the first few people who will understand everything about you from that first post and may join you/ leave you forever.

Although, the most important thing is to start.
#TipsOnHowToZazzYourBrand

What’s Stopping You from Posting

What’s Stopping You from Posting

• Tips on how to Zazz your Brand #18 – What’s Stopping You •

What’s stopping you from posting?

It’s the time to start working on your brand – start posting content – what you are passionate about / what interests you – then what’s stopping you?

  • People’s Opinions

People are going to judge you irrespective of your presence online, the face-to-face and behind-the-back judgements never stop, so why not post because of such people.

  • Competition

Your fellow colleagues had a headstart and are performing better on social media – better how – social media metrics!
Your motive is to post for the audience you want to build, the numbers don’t matter. Plus if your content is valuable, then people will listen to you no matter how many other people they are following.

  • Impatience

Impatience towards getting more likes, more followers, reaching to a lot more people. During the start, people get hesitant with a few followers or not growing fast enough. Good content and patience for the long-term is the answer.

  • Comfort Zone

Mainly, people are in a comfort zone – the comfort of consuming over producing, the comfort of not taking the time out to create content, the comfort of who cares is on people’s minds.

At the end, what’s stopping you is yourself. If you want to build your Brand, if you want to build your community, if you want to share your word with people, you cannot let anything hinder that progress.

Start Now! #TipsOnHowToZazzYourBrand

The Cost of Entry is Zero

The Cost of Entry is Zero

• Tips on how to Zazz your Brand #17 – The Cost of Entry is Zero •

The number of social media platforms is endless and at this point in time, there is no way to focus on just one. To be present online, you have to present on at least more than one platform to garner attention towards your brand.

However, as we all know. Facebook’s organic reach has gone down over the last few months/ years, and next in line is Instagram. Soon, the platform’s organic reach will go down and it already is showing the indications.

When that happens, people will start complaining and ranting about social media platforms and raise questions about Instagram being one of the platforms who will make you promote ads and earn money.

Although, if you think about it, the answer is right there. Even if that happens, the cost of entry to this or any of the past or future platforms is still zero. The platform is free to use. It may become a bit difficult but still free.

When the cost of entry is zero, you cannot really dismiss a platform where you can reach out to hundreds and millions of people and build your community. Plus, you cannot complain about it either. There’s no alternative solution where you get to reach out to people and create content for them – so when you have it in front of you, why not take advantage of it.

Come to think of it now, you cannot really dismiss Facebook either, right?

#TipsOnHowToZazzYourBrand

Don’t forget your audience!

Don’t forget your audience!

• Tips on how to Zazz your Brand #14 – Engage with your Audience •


People are always on the lookout to identify new ways to get more followers, but fail to engage with their current followers.

Reply to each and every content that you receive – make sure that you interact with your audience.

Apart from replying to comments you receive, make it a point to engage with your audience as much as possible – ask them questions, polls, do a quiz, do a giveaway, any and all sorts of things which can keep your audience active with your content.

Your current audience gives way to your future followers as well, their interaction builds the path for the future followers to realize whether they should follow your account or not.

Engage – that’s the key. #TipsOnHowToZazzYourBrand

Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Need of the Hour

Need of the Hour

In this ever-growing market, the need of the hour is “Creating Value, not Content”.
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With every brand striving to have a huge social media presence, and engagements up for sale, brands are diverging from the most important aspect: Value to the end consumer.
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Brands must remember the golden rule of digital marketing: “Don’t oversell it/ Don’t glorify it.”
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#NeedOfTheHour #ZazzYourBrand

Earn the Right to Promote

Earn the Right to Promote

“Provide good content and you’ll earn the right to promote your product.” – Guy Kawasaki


Sure, a brand can promote their products directly and even get good sales, but how long would that last and how much would you end up spending?

More importantly, how many people are going to remember the brand in the long-term?

When you build your Brand, when you provide good, valuable content to your audience, you connect with them, you build a relationship with them.

The consumer feels this connection, feels an affiliation to the brand and now wants to buy from them.

Now, in the future, when you promote your new collections to this same consumer, they will accept it and even buy with open arms, because you earned your right to promote your products.

Brand Image v Direct Selling

Brand Image v Direct Selling

• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •

What according to you is the difference between brand image and direct selling?

Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?

Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.

The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.

In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?

Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.

#TipsOnHowToZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand

Customer in Control

Customer in Control

• Tips on how to Zazz your Brand #9 – Customer in Control •

The advertising industry has changed!

Earlier, the products, the services, the brands were in charge – selling to the customers – selling them an idea, a vision thay they need this.

Now,the customer is in control!

The customer knows what she/ he want, what their needs are, what their tastes are, it’s no longer about buying anything that you see.

Its about buying what you like, what you relate with, what appeals to you.

Now, in this process, the customer is making the decision of choosing the brand, rather than the other way round.

What can a brand do?

Instead of selling, where the customer won’t pay any heed to, the brands can focus on building a relationship with them, providing them value, connecting with them – and ultimately, the customer would feel so bonded with the brand…

Guess, where are they going to buy from?

Not Everyone understands Social Media

Not Everyone understands Social Media

• Tips on how to Zazz your Brand #6 – Not Everyone understands Social Media •

For the past couple of years, a great number of brands, agencies and digital marketers have entered the social media scene.

Either someone trying to establish their brand online or trying to help others to do so.

The problem is, not everyone understands social media.

It is merely limited to posting a bunch of pictures, using hashtags and promoting content.

However, is it just that?

Or rather, is this much enough?

Building your brand is also about providing value to your audience, forming a connection with them, making them feel that you’re beyond a brand.

And that’s not it.

Social Media is a blend of storytelling, writing, marketing, clicking pictures and videos, curating, designing, analyzing and reporting.

Those who can accomplish all for a brand or if a brand checks all those points, then they are on the right path to understanding social media on a macro.

(On a Micro level, there’s still a lot more to know and understand)

Social Media is Mandatory

Social Media is Mandatory

• Tips on how to Zazz your Brand #5 – Social Media is Mandatory •

With TVCs, radio commercials, billboards and more, the social media platforms have been the only place where you can target to your audience specifically.

You can provide value and create content as per their interests!

Also, you can even have conversations with them, understand what they want from you, as a brand and what more can be done.

Social Media is the only place where you can directly convert your customers to a sale.

Do any other platforms give you these advantages?

In today’s day and age, with everyone being smartphone-savvy, being on social media is mandatory for every brand out there. Especially for the millennials and the gen-z, if you aren’t on social, then you might not even exist.

The choice is yours. Be active, create content and reach out to your audience!

Authenticity Error 404

Authenticity Error 404

• Tips on how to Zazz your Brand #3 – Authenticity Error 404 •

In this era of social media, when it’s the best time to create and share value with the people, there are also people who are flexing on social, to create a mirage of a different version of their lives, than in reality.

Fronting on these platforms and with a few quick shortcuts, the audiences build up.

Now, it creates an issue because one, none of it is true and second, there’s no way you can keep up with it for a long period of time. You’re only fooling yourself whilst thinking you’re winning on social media.

What’s the answer?

Authenticity is the key. Be self-aware of who you are and with the opportunities available, build your base on these platforms with one goal in mind, providing real value to your audience.

Let your audience follow and understand the real ‘you’.

//We have started a series on ” Tips on how to Zazz your Brand” on our page @zazzmedia which will guide you on how to brand yourself or your company’s profile on social media.

Tips on How to Zazz your Brand! – A new series

Tips on How to Zazz your Brand! – A new series

With Zazz Media, as a modern communications agency, our focus is to change the way people perceive brands on social media.

Apart from sharing articles on topics that support that focus, we are also starting a series where we would be sharing Tips on how to Zazz your Brand.

What do we mean by Zazz your Brand?

Add an element of uniqueness and awesomeness to your brand and connect with your audience by providing value to them.

To Zazz a brand, the process is long and a number of things to take care of.

Whilst the process takes time, and specific attention needs to be given to each brand, on how they should build themselves,

these Tips are the baseline of how one should take care of their brand and how these tips can help them grow online and offline.

—–x—–

You can follow our account on Instagram @zazzmedia or on LinkedIn where we’ll be sharing these Tips.

Feedback is appreciated.

The audience decides, not you.

The audience decides, not you.

We can plan.

We can strategise.

We can pick the one out of seven that might work.

We might ensure it reaches to a lot of people.

What we forget is that the audience decides what works, not you.

You can only try.

—–x—–

Often, especially on the social media platforms, you start posting content what you think will get more likes.

You decide not to post something because your audience won’t appreciate what you’re posting.

All this is pre-defined.

All in your minds.

—–x—–

Let the audience decide what they want to hear from you.

You should focus on sharing what you love.

Not just in one specific genre.

But in everything you love to talk about.

What you’re passionate about.

Let the audience decide.

Every Creative has a Thought behind it.

Every Creative has a Thought behind it.

Don’t judge a design by its simplicity is a designer’s equivalent to “don’t judge a book by its cover”.

Either the creative becomes too simple or too complex, however, what we have forgotten is empathy for the creator.

Whether it be a billboard, or a TVC, or a social media creative, as a consumer, you tend to remember the brand that’s posting it or as the brand, you see the conversions that’s happening.

However, the creator, has to look at the quantity and always come up with something different, and at the same time, keep it connected with the brand.

One creative may look “simple”, when 100s are done together then they’re not.

Every creator may have heard this before, “kuch accha, kuch alag, thoda hatke, wow factor hona chahiye.” And to motivate you further, they add “budget nahi hai, budget kam hai, exposure milega, we will promote your work.”

So the question arises, what does the creator go through, in this process?
• Constant Ask for Discounts
There’s a constant notion in the market that all the creator needs to do is get a few pictures together, add some text to it, and the logo and voila! So, why not reduce your price, just for this one creative?

• Friendship On The Line
Another common scenario is the constant ask for “Could you do a creative for my page and add a few simple lines, it would help me a lot.” Since they are your friend, and them not understanding the process, you feel compelled to do so and after 10-15 edits, all you can think is, “At least next time he/she will have a better understanding of what happens in this process.”

• Long hours behind a Computer
What you see, when you follow a brand, is a creative that’s either liked or shared, and scrolled through within a matter of seconds.
What you don’t see, is the hours of discussions and trial and error behind every Creative, that the chosen one made it to your screen.

These long hours are followed by severe backaches, headaches, constant “discussions” with the client and no personal life of their own.

No, don’t feel sorry for them or tell them that it’s their job, just be a little empathetic when you deal with them or when you see their creative online or offline.

//A quick message for the clients:
– Constantly delivering creatives takes efforts, so be as detailed as possible with your briefs and realistic with your timelines.
– Be quick to respond in case of changes and most importantly, value their work.
– A great creative will take your company to another level, especially if you’re growing through social media and by underpaying/ bickering with your creators you’re demotivating them to put in the work that they usually would.

To the creators, we’re with you. ❤️

#HusnulShaikhxRTH24

Crushing It by Gary Vaynerchuk (Review)

Crushing It by Gary Vaynerchuk (Review)

Whether you belong to the field of marketing or not…

Whether you have the knowledge or not…

In this time and age, you have the thought of having an online presence for your company or for yourself on the internet.

You want to create a brand and let the consumers connect with it and thus take it forward from there.

If you have any of these thoughts on your mind, then this book is for you.

It covers everything, from how you should proceed on the social media platforms and the other available platforms which one should keep in mind, what to do and a lot of examples of people succeeding with these platforms.

Reading this book gives you a complete perspective of building a brand on the internet and especially, when it’s written by the one and only, Gary Vaynerchuk, you know the book excels in every way.

This book has to be in every person’s list of books to read.

#vaynernation

People say Facebook and Snapchat are over! (in India)

People say Facebook and Snapchat are over! (in India)

This is a global opinion, moreover said in India, that Instagram is the culture (which it is), but Facebook and Snapchat are over.

Is it true?

The millennials and the Gen-Z seem to say that they are Instagram-active only.

So, as digital marketers, should we not focus on the other platforms?

Let’s take a look at the statistics.

Keeping Facebook in mind, the platform, and not considering Instagram and WhatsApp (which technically are a part of the same company), there are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

To put this into context, if India’s Facebook audience were a country then it would be ranked fifth in terms of the largest population worldwide.

The stats say that the Facebook Indian audience would reach over 400 million in the next 3 years.

Said that, should we not consider Facebook while building a brand.

So, now that we have established that, what about Snapchat?

As of April 2019, we have 12 million Snapchat users in India.

We have influencers, digital creators, brands, consumers – all a part of these 12 million users in India.

Instagram may be the current culture amongst the Millennials and the Gen-Z, however, we can’t seem to ignore the other platforms at all, especially with these numbers.

Do you think Facebook and Snapchat are over? #QOTD

(Statistics Source : Statista)

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

763 followers.

763 followers.

What would you rather prefer?

763 followers or 18,000 followers?

The sight of 18,000 followers is appealing, right?

Let me take it to a deeper level.

What if I told you, that you’re posting content about art and 760 out of the 763 followers are art enthusiasts who are likely to engage with you, probably buy whatever you’re selling and possibly collaborate with you for something new.

At the same time, speaking of the 18,000 followers, only 262 are interested in art and 9,732 aren’t interested at all, would you care for this audience?

That is what the social media platforms are about.

The numbers are hyped up, but when you look at the reality, you understand how the game works.

Let me ask you again, what would you rather have – 763 followers or 18,000 followers?

People are scared to post.

People are scared to post.

Scenario A// What if I post this picture and I don’t get enough likes on it?

Scenario B// What if people judge me if I post that? *deleting post*

Scenario C// *Writing caption*

This doesn’t bode well in comparison to other people’s captions.

*Writing caption the 30th time*


People are afraid to open up on social media.

They pre-judge themselves based on what other people *might* think of them.

Authenticity is going down and more than that, people are backing out of posting anything on social media!

Even though it could have been super meaningful.

It might have changed someone’s life trajectory or more importantly, their own life’s.


What should happen?

People should open up and simply say what’s on their mind.

And target the audience that the content is for.

Instead of targeting everyone and worrying about their opinions.

Listening to the Right People!

Listening to the Right People!

With the internet in its current form, everyone has a voice, some use it positively, to impact people, some people use it to sell something, some people use it negatively, to bring others down!

Earlier, in the initial social media days, or even before that, this wasn’t the case!

When a person saw a billboard or a visual/audio show or an ad, the platform was trusted enough to trust the information too.

With social media and the uprise of people on it, there are too many voices out there!

When you seek information on the internet, you need to be self-aware of who you are, what do you seek and listen to the right person.

On a number of occasions, people are in a hurry and conclude their hunt for the information, with the first person they find and base their opinions according to a single person’s point of view too.

If you’re listening to someone, be sure of the experience they have and what their intentions are.

If you’re buying something, ensure of the brand and their approach. (especially if it’s an online service)

The key is to listen to the right people.

Status

Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

Growing your brand to the next level!

Growing your brand to the next level!

To grow your brand to the next level, you need to advertise. To reach your target audience, you need to invest a decent sum of money in your advertising and marketing budget.
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“A man who stops advertising to save money is like a man who stops a clock to save time.”
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To put it simply, if your brand is new to the market or if you’re planning to launch a new segment/product, you need to reach a specific set of people to get your sales going. If you don’t spend enough, you won’t reach to sufficient people and the results won’t make a difference.
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“Your agency would advise you and suggest you, but at the end, it’s up to you whether you want to reach the next level or not.”
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A detailed example would be as such if your revenue is between 10 lacs INR and 20 lacs INR on a monthly basis, does it do justice to the fact that you spend only 20,000 INR to increase your sales. #SpendMoreEarnMore

What Social Media is not!

What Social Media is not!

Social Media is the current, most effective hot trend when it comes to communications for people and brands.

You can brand yourself, reach to your target audience, cost-effectively and increase your sales too.

However, even with this disproportionate advantage that social media provides us, we have brought it down to a lot of things it is not.

  • a game of likes

the higher the number of likes, the more effective the campaign has been

  • a platform of followers

the more the number of followers, the more famous your brand is

  • using sales as the method to grow and then calling the process inefficient
  • posting pictures without context

another factor when it comes to lack of planning

  • lack of experimentation

using your personal opinion as the answer for all probable and unproven steps – for example, people having the impression of writing only short captions when it comes to Instagram.


For someone to truly understand the power of social media, for what it is, how useful and practical it can be, takes a lot of planning, strategies, experiments and convincing.

This is one of the reasons why I started Zazz Media, to effectively utilise what’s at hand and use it in the best possible manner.

When it comes to social media marketing, one thing I’ve always focused on and said time and again is not to focus on the obvious and look at the bigger picture.

A 1000 likes on your picture is not the success metric, but 40 likes from your target audience are.

Learn, understand, experiment and reap the rewards!

The Power of Hashtags! #SocialMediaDay

The Power of Hashtags! #SocialMediaDay

This Social Media Day, let’s celebrate the power of Hashtags ♯ ❤️

The hashtags that
– connect all of us on social media,
– connect random but like-minded people from all over the world
– and also help us speak on interested topics!

To the power of Hashtags #SocialMediaDay #SocialMediaDay2019

Social Media Consultations

Social Media Consultations

We plan, strategise and create a social media plan for you, whether it’s your professional brand or your personal brand.

This plan usually occurs in two situations,
1. When the ideas are so intricate, you need someone constantly present to administer them. In such a scenario, the in-house hiring performs the daily execution.
2. When the client has a team to execute, but they lack the long-term planning and strategy needed to create an online brand.

This plan is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

With this system, the client will need someone to execute it and not play a role in anything else. Right from the kind of posts, the timings followed while posting, the hashtags to use, the plan comprises everything.

To inquire for more details, please drop us a mail at zazzmediaindia@gmail.com, and we’ll take it forward from there!

Why now is the right time to build a Personal Brand?

Why now is the right time to build a Personal Brand?

Have you ever Googled yourself? Were you satisfied with the results? Here’s why now is the right time to build your Personal Brand! (Please visit the link mentioned below)

Do share your feedback on the article and let me know if you have any questions! Thanks!

Handling your social media on your own?

Handling your social media on your own?

A brand’s social media development is like planting a tree! It’s not a day’s worth of your time and neither is it a month’s worth of your time. For it to give you the results you need, you need to spend months and months and years of proper planning, implementation and execution for it to reach its true level.
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This is where social media agencies come into the picture! There’s a lot of behind-the-scenes work that goes into the management of your pages across the social media platforms. Agencies charge what they charge because of the strategies they create and the planning and efforts behind every online campaign.
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Now the question is, whether you (as the brand owner) have the time or the expertise to maintain your presence digitally whilst you take care of your sales/ customers on an offline basis or whether you should give that responsibility to someone who would take that entire workload off you and do it professionally for your brand! Ultimately, the decision is yours.

P.S. I own a social media agency @zazzmedia – let me know if I can provide any value to you in this sector.

Are you enjoying the blog?

Are you enjoying the blog?

Did you know, this blog has been going on for almost two months now. 🙂

I wanted to make sure that you’re enjoying my blogs just as much as I like to write them for you.


I’m sure there must be a handful of people among your social circle who are interested in the topics I write about, Mindset, Marketing and Entrepreneurship.

Help me connect with them? Here’s how…

You can find the social media buttons below, so you could share it ahead – Facebook/ Twitter/ LinkedIn and Whatsapp too.

And the best part – they can stay updated just like you do, over the email. Here’s the link if you’d like to share –
https://bit.ly/2FedEeV

I know how scarce time can be, so thank you for your continuous support! And if you ever have any questions, just hit me up on my Instagram @rth24

Status

If you aren’t using social media, you’re not in the game!

People avoid creating websites and significantly more who have yet to establish their brand’s profile on the available social media platforms.

Nowadays, with almost everyone having a smartphone, the tendency of people paying attention to a billboard or a brochure/ pamphlet has gone way down! The way to attract people to your brand/ product/ service is through the digital options out there.

It’s an era of the smartphone! If your brand isn’t digital, then you won’t stay relevant soon.

Every brand needs to stay active on social media, provide content on an everyday basis and connect with their audience as much as possible. On a macro level, this will work out perfectly for your brand. Here’s why?

  • You would have an online fan-following, who will also be your future customers. 
  • They will in-turn share the valuable content with their network, thus reaching out to more people for you. 
  • This would also increase the company’s revenue on a macro level, just by investing a percentage of that revenue on the marketing budget.

Forget the ‘ask’ initially and try focusing on building your audience first. Just focus on providing value!

If you aren’t using social media to your advantage, simply put, you’re losing out. It applies to your personal brand as well as your corporate brand. It is quite surprising to see that some brands are still hesitant to be on social media, even in this day and age.

After a few years, the next big thing would take over, and the era of social media might decline! Who would want to take that risk? Now is the ideal time, to jump in, and make its best use, as much as possible.

Go digital or go irrelevant!