People say Facebook and Snapchat are over! (in India)

People say Facebook and Snapchat are over! (in India)

This is a global opinion, moreover said in India, that Instagram is the culture (which it is), but Facebook and Snapchat are over.

Is it true?

The millennials and the Gen-Z seem to say that they are Instagram-active only.

So, as digital marketers, should we not focus on the other platforms?

Let’s take a look at the statistics.

Keeping Facebook in mind, the platform, and not considering Instagram and WhatsApp (which technically are a part of the same company), there are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

To put this into context, if India’s Facebook audience were a country then it would be ranked fifth in terms of the largest population worldwide.

The stats say that the Facebook Indian audience would reach over 400 million in the next 3 years.

Said that, should we not consider Facebook while building a brand.

So, now that we have established that, what about Snapchat?

As of April 2019, we have 12 million Snapchat users in India.

We have influencers, digital creators, brands, consumers – all a part of these 12 million users in India.

Instagram may be the current culture amongst the Millennials and the Gen-Z, however, we can’t seem to ignore the other platforms at all, especially with these numbers.

Do you think Facebook and Snapchat are over? #QOTD

(Statistics Source : Statista)

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

763 followers.

763 followers.

What would you rather prefer?

763 followers or 18,000 followers?

The sight of 18,000 followers is appealing, right?

Let me take it to a deeper level.

What if I told you, that you’re posting content about art and 760 out of the 763 followers are art enthusiasts who are likely to engage with you, probably buy whatever you’re selling and possibly collaborate with you for something new.

At the same time, speaking of the 18,000 followers, only 262 are interested in art and 9,732 aren’t interested at all, would you care for this audience?

That is what the social media platforms are about.

The numbers are hyped up, but when you look at the reality, you understand how the game works.

Let me ask you again, what would you rather have – 763 followers or 18,000 followers?

People are scared to post.

People are scared to post.

Scenario A// What if I post this picture and I don’t get enough likes on it?

Scenario B// What if people judge me if I post that? *deleting post*

Scenario C// *Writing caption*

This doesn’t bode well in comparison to other people’s captions.

*Writing caption the 30th time*


People are afraid to open up on social media.

They pre-judge themselves based on what other people *might* think of them.

Authenticity is going down and more than that, people are backing out of posting anything on social media!

Even though it could have been super meaningful.

It might have changed someone’s life trajectory or more importantly, their own life’s.


What should happen?

People should open up and simply say what’s on their mind.

And target the audience that the content is for.

Instead of targeting everyone and worrying about their opinions.

Listening to the Right People!

Listening to the Right People!

With the internet in its current form, everyone has a voice, some use it positively, to impact people, some people use it to sell something, some people use it negatively, to bring others down!

Earlier, in the initial social media days, or even before that, this wasn’t the case!

When a person saw a billboard or a visual/audio show or an ad, the platform was trusted enough to trust the information too.

With social media and the uprise of people on it, there are too many voices out there!

When you seek information on the internet, you need to be self-aware of who you are, what do you seek and listen to the right person.

On a number of occasions, people are in a hurry and conclude their hunt for the information, with the first person they find and base their opinions according to a single person’s point of view too.

If you’re listening to someone, be sure of the experience they have and what their intentions are.

If you’re buying something, ensure of the brand and their approach. (especially if it’s an online service)

The key is to listen to the right people.

Status

Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

Growing your brand to the next level!

Growing your brand to the next level!

To grow your brand to the next level, you need to advertise. To reach your target audience, you need to invest a decent sum of money in your advertising and marketing budget.
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“A man who stops advertising to save money is like a man who stops a clock to save time.”
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To put it simply, if your brand is new to the market or if you’re planning to launch a new segment/product, you need to reach a specific set of people to get your sales going. If you don’t spend enough, you won’t reach to sufficient people and the results won’t make a difference.
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“Your agency would advise you and suggest you, but at the end, it’s up to you whether you want to reach the next level or not.”
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A detailed example would be as such if your revenue is between 10 lacs INR and 20 lacs INR on a monthly basis, does it do justice to the fact that you spend only 20,000 INR to increase your sales. #SpendMoreEarnMore