Quality is Subjective

Quality is Subjective

Quality is Subjective!

Who decides whether your post/design/caption/campaign is up to the mark or not?

Certainly, not the creator.

What is good for you, might not be for the one consuming it and vice versa.

At the same time, gone are the days when you could work on one creative only, try to make it perfect and pray that it works for the brand.

Now, there’s not one perfect thing anymore.

Quality is surely not dismissed here, however, the quantity is increased – so you can create more, in order to experiment more, in order to reach more people and cater to their individual interests.

It’s a Permission First World!

It’s a Permission First World!

With the change in trends, and the rise of social media, it’s the not the same anymore to sell a product or a service.

Its not the same old sell-sell-sell anymore.

Times have changed and we have to change with them! It’s a Permission First World now!

What does that mean?

In order to sell whatever you’re selling, you have to ensure whether the customer is genuinely interested in your brand or not.

Once they are on board, they are also giving you the permission to sell them now and this time, you’ve made a sale without selling.

#TipsOnHowToZazzYourBrand

Billboards v Social Media

Billboards v Social Media

What’s a better choice, billboards or social media?

Well, both have their advantages and disadvantages.

If we twist that statement to what provides you with better impact, then in that case, marketing on social media gives you a lot more opportunities.

  • Instead of depending on one creative to work, you can work on hundreds of more creatives which can be run in that same span of time.
  • You can create different types of contextual creatives for your target audience.
  • Since you have the tools to speak with your audience, there is more transparency and clarity here.
  • The social media platforms are free.
  • Not to forget, you can reach to a lot more people than what you would spend on a billboard.

Knowing this, you can decide for yourself with what works and what doesn’t, what provides more opportunities and what’s more expensive.

#TipsOnHowToZazzYourBrand

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The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

What’s ‘perfect’ in marketing?

What’s ‘perfect’ in marketing?

Are you looking for the perfect creative? The perfect caption? The perfect marketing campaign?

What if it doesn’t work out though?

That’s the thing about ‘perfection’. Its only perfect for you, but might not be for the audience. Or rather, it could be perfect for some of the people, but not for others.

Instead of looking for one perfect trick in the bag, the better option is to do more for all, so in that case, one could work for some and another for the rest.

That also helps to experiment more and understand your audience better, not to forget, also broadening the horizons of your brand.

#TipsOnHowToZazzYourBrand

Quantity > Quality?

Quantity > Quality?

Whenever there has been a talk about quantity, the question also shifts to whether the quality would be affected because of that?

Here’s the scenario which explains that in the best way possible –

Would you rather focus on one creative, put all your efforts into it and it gives you 30% of the expected results?

OR

Would you create 50 content pieces which might give you 80% of the expected results, and at the same time, keep your audience constantly connected with you?

More quantity doesn’t mean comprising on quality, they go hand-in-hand. It only allows you to create more/ experiment more and get you more results in the process.

#TipsOnHowToZazzYourBrand

Difficulty in creating content?

Difficulty in creating content?

One of the great strengths of building a personal brand or even with posting consistent valuable content comes from passion!

Does what you do or what you talk about make you happy? Do you feel you could do it all day long – do you feel you could immerse yourself into the process? That’s what it takes to create content, that’s what it takes to build a brand, that’s what it takes to build a community.

When you aren’t posting authentically or creating a fake persona, you’ll probably struggle after a while – and it’ll have a complete opposite effect of what we discussed above.

Now you have two choices – either be yourself, share what you love, and build authentically or show yourself as someone you’re not, struggle with creating content, and act being happy.

Your choice – the better suggestion would be, do more of what makes you happy.

#TipsOnHowToZazzYourBrand