The base of Personal Branding!

The base of Personal Branding!

When it comes to building a personal brand, everyone worries about the content to be created, pictures to be clicked and the selling that needs to be done, but trust is an important factor which is often overlooked.

The trust layed down by the audience towards you, trusting with what you say.

Whilst building your brand, one shouldn’t forget the foundation that it is built on, i.e. trust – everything starts from there and everything done thereafter, should be done with that trust in mind.

Once the audience loses that trust, irrespective of what you bring to the table, the essence is already lost.

Difference between Feedback and Opinions

Difference between Feedback and Opinions

In either of the two scenarios, whether you’re starting out on social media or whether you already have a good audience, there are times when people stumble upon certain opinions which hinders their mental state and their progress.

At such times, it’s important to know the difference between feedback and opinions.

What’s Feedback?
– information about reactions to a product, a person’s performance of a task, etc. which is used as a basis for improvement.

What’s an opinion?
– a view or judgement formed about something, not necessarily based on fact or knowledge.

The difference between the two matters and it also affects you and your growth.

Many a times, we let certain opinions define us, define our work and makes us question whether we should proceed or not – these opinions aren’t substantial enough for some change to take place – quite often, they’re out of spite, being envious or simply seeking attention.

Feedback on the other hand, improves you as a creator. Feedback has its voice, it has its reasoning – it matters – it makes you put in more effort so you can grow and make necessary changes, if needed.

As a creator, or anyone creating on social media, one should learn to know the difference between the two and act according to the situations.

It is important for you, as an individual, to not let anything disturb your state of mind whilst your goal is to provide value to the very same people.

#TipsOnHowToZazzYourBrand

What’s Stopping You from Posting

What’s Stopping You from Posting

• Tips on how to Zazz your Brand #18 – What’s Stopping You •

What’s stopping you from posting?

It’s the time to start working on your brand – start posting content – what you are passionate about / what interests you – then what’s stopping you?

  • People’s Opinions

People are going to judge you irrespective of your presence online, the face-to-face and behind-the-back judgements never stop, so why not post because of such people.

  • Competition

Your fellow colleagues had a headstart and are performing better on social media – better how – social media metrics!
Your motive is to post for the audience you want to build, the numbers don’t matter. Plus if your content is valuable, then people will listen to you no matter how many other people they are following.

  • Impatience

Impatience towards getting more likes, more followers, reaching to a lot more people. During the start, people get hesitant with a few followers or not growing fast enough. Good content and patience for the long-term is the answer.

  • Comfort Zone

Mainly, people are in a comfort zone – the comfort of consuming over producing, the comfort of not taking the time out to create content, the comfort of who cares is on people’s minds.

At the end, what’s stopping you is yourself. If you want to build your Brand, if you want to build your community, if you want to share your word with people, you cannot let anything hinder that progress.

Start Now! #TipsOnHowToZazzYourBrand

Brand Image v Direct Selling

Brand Image v Direct Selling

• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •

What according to you is the difference between brand image and direct selling?

Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?

Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.

The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.

In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?

Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.

#TipsOnHowToZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

#TipsOnHowToZazzYourBrand

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

People are scared to post.

People are scared to post.

Scenario A// What if I post this picture and I don’t get enough likes on it?

Scenario B// What if people judge me if I post that? *deleting post*

Scenario C// *Writing caption*

This doesn’t bode well in comparison to other people’s captions.

*Writing caption the 30th time*


People are afraid to open up on social media.

They pre-judge themselves based on what other people *might* think of them.

Authenticity is going down and more than that, people are backing out of posting anything on social media!

Even though it could have been super meaningful.

It might have changed someone’s life trajectory or more importantly, their own life’s.


What should happen?

People should open up and simply say what’s on their mind.

And target the audience that the content is for.

Instead of targeting everyone and worrying about their opinions.