Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

People are scared to post.

People are scared to post.

Scenario A// What if I post this picture and I don’t get enough likes on it?

Scenario B// What if people judge me if I post that? *deleting post*

Scenario C// *Writing caption*

This doesn’t bode well in comparison to other people’s captions.

*Writing caption the 30th time*


People are afraid to open up on social media.

They pre-judge themselves based on what other people *might* think of them.

Authenticity is going down and more than that, people are backing out of posting anything on social media!

Even though it could have been super meaningful.

It might have changed someone’s life trajectory or more importantly, their own life’s.


What should happen?

People should open up and simply say what’s on their mind.

And target the audience that the content is for.

Instead of targeting everyone and worrying about their opinions.

Status

Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

Every brand needs to set their tone.

Every brand needs to set their tone.

Every brand needs a consistent tone over all their platforms, online and offline. In regards to the online sector, your website or your app or your digital presence over all the social media platforms, need to stay consistent with the set tone.
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‘How would you like your audience to perceive your brand, depends on its tone!’
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Often, the agencies tend to mix up the tone which sends an irrelevant message to the audience. For example, while handling your social media profiles, agencies create different types of content, time and again, which does not follow the tone of your brand. Due to this inconsistency, even the audience fails to understand your brand, which will probably affect your image and even your offline sales.
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‘Inconsistent brand tone gives out an unaesthetic look, in return, affecting your image and sales.’
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So what should you do – 
SET THE TONE AND MAINTAIN IT.
A. Minor details make the most difference. 
B. Work with the right agency.
C. Communicate with your designing team and ensure they understand what your brand is about.

Building your Personal Brand in 2019!

Building your Personal Brand in 2019!

In the previous articles, ‘Why now is the right time to build your Personal Brand’ (Click here to read it) — the focus was on the importance of Personal Branding in 2019 — its what and why. In another article, titled ‘You’re being Googled’ (Click here to read it) — various situations in different types of careers have been pointed out when either we or someone else Googles us, and how you can be at the forefront of those situations.

Here’s a quick take on how relevant a personal brand can be — 
In this smartphone era, with everyone’s attention on their screens and most of that time spent on social media platforms, it’s also The Age of the Individual. Every photographer, every writer, every poet, every gamer, every entrepreneur and people from other different professions now have the platform to create their brand.

Why Now?
With people’s attention towards their smartphone and the majority of the people spending hours every day on social media platforms, it is easier than before to make an impression on these platforms.

With a prior focus on its relevance, the attention now shifts to the creation of one. An individual might know their story, their journey, the value they would like to provide to their audience, their message and their goals — all of the essential factors when it comes to building a personal brand.

However, the majority of them are stuck in the ‘How’ of it. How to create one? Where to start? Can one do it individually or do they need to hire someone to strategize it for them? Or do they need someone to manage the entire thing for them? For many, that is an option, without a choice — because they have a lot on their shoulders, in terms of day-to-day, but this is equally important too.


In this article, we shift our focus on to a few significant pointers that anyone (wanting to create their brand now or in the future) should know!

Let me also add, my agency Zazz Media focuses on building brands on social media. In 2019, the limelight has been on personal branding — where we help plan, strategize and create a blueprint for the end-user, specifically for them — showcasing the type of content buckets to focus on, how to tackle every social media platform differently, where the focus needs to be and how to grow an audience for the long-term.


At a macro level, here is where you should focus — 
A. Know your ‘Why’
– Why do you want to build a personal brand for yourself? What are your intentions?
– If you have a pre-defined ‘Why’, it will become more manageable for you or your content creator to define a path of ‘What’ and ‘How’ for you — in simple terms, your approach to social media.
– Often people know what they do, and they’re able to translate it into their content. Although, some posts might do well, at a macro level, the audience and you, yourself would be confused with the purpose behind this content.
– Set pre-defined goals and plan the content accordingly — you wouldn’t want to deceive your audience in the long-term.

B. Create a Brand around yourself
– Once you’ve defined your ‘Why’, the next important step is to create a brand around yourself.
– Create a brand tone and a brand message, which in turn increases your brand recognition among your audience, from a long-term point of view. [It takes at least 5–7 impressions for a person to remember your brand.]
– Preferably create a logo/customized name/signature/brand colours which set you apart as an individual.

C. Value for the End-User
– You can perceive this as a physics formula if you would like to, but these are the steps to remember. 
Your intent + your message + brand + value for the end-user = Results.
– What are you selling? What is the audience getting out of your content? There is a lot of noise on the internet and people are consuming a lot of content, what sets you apart, is the value you provide to them.
– The end-user gets to decide if the content provided, is valuable to him/her or not and whether they should stick with you for the long-term.

D. Double-down on your Strengths
– There are many different forms you can approach your content and reach out to your audience — Written, Audio and Video, to sum it up as three major categories.
– You get to decide what you’re good at and then double-down on your strengths.
– If you’re good at writing content, then focus more on articles, blogs and captions. If you’re good at video, then create as many videos as possible around your topics and double-down on the visual content. If you feel you’re good at speaking, but not comfortable in front of the camera, then podcasting is the way to go for you.
– Of course, if you’re an all-round person, then the best move is to triple-down on all the content forms together. You get to reach your target audience in all ways possible — some may be video/ audio enthusiasts, some may like to read — your focus should be preferably on all of them.

E. Worrying about the metrics won’t do you any good
– People creating content, especially for social media platforms, tend to focus on the short-term. How many likes does the picture have? How many followers do I have? How many views am I getting? These are the metrics which decide whether the creative/ campaign is successful or not, whether the audience is reacting to their content positively or not.
– Always have the focus on the long-termfocus on the brand. It takes a while to build a brand, and the results shall appear. Focus on building relationships with every person who has decided to follow you — and they shall convert.
– Whether your content is valuable enough, for your audience to share and comment and save, should be the focus. Those metrics say a lot about the type of content you’re posting — whether it has a positive impact or not.
– There are other impactful metrics to take care of — how to connect to your audience of a highly engaged post — whether your audience is interested or not. However, the above pointers are to be viewed from a macro perspective, which keeps you in check.

F. Talk to them
– Often, people focus only on creating content and the “generic metrics of likes and followers” and make their future decisions based on that.
– They forget to engage with people who have left a comment on their posts, forget to reply to those who have DM’d them, don’t focus on engaging content which increases the probability of someone dropping a comment.
– Talk to your audience regularly. What do they want from you? Are they getting value from you? What more can you do for them?

G. Enjoy the process
– The process of creating content, building an audience, building a brand is a long one. The point is to enjoy the process.
– If it is a forceful one or one focused on results for yourself only, then it is one of short-term, where neither of the parties nor you nor your audience will enjoy what you’re producing or what they’re consuming.
– These are also times when people aren’t patient enough, focusing on short-term results, fall prey to techniques of buying likes/ comments, buying followers or participating in engagement pods, so they get “quick results”.

H. Be Authentic
– Said that the most important is for the last. Be Authentic, always.
– If you create a “front” on social media, create a version you’re not in reality, you might win now — with the type of content you post. But, one thing is for sure, you definitely cannot do it forever. You’ll not be able to keep up with it.
– Always be authentic to yourself, to the people you reach out to, to the content you create — it should all be about the real “you”.
– Your audience can read you in a moment, even if you don’t realize it. “Fool them now, but you cannot fool them forever”.


Everyone is so focused on the creation of content, what the audience will react to, what are they interested in, what will bring them more likes — no one focuses on reality.

Social Media is just a medium to reach out to the interested people, the same way you would approach someone at a networking event, the same way you would contact someone for a sales call.

Summarising the entire article on “How to build your Personal Brand in 2019?”, this is it — Your intent + your message + brand + value for the end-user = Results.


Reach out to us at zazzmediaindia@gmail.com, and we can help you out for the future.

The Hunt for Content!

The Hunt for Content!

Are you trying to create a brand for yourself?

#PersonalBranding101
You cannot “create” content for any of the platforms!

Authenticity is the Key!

You need to put yourself out there, who you are! Not present a different image or imagine people’s thoughts for a certain post beforehand!

It’s a calling within you! You share your thoughts and your journey with the people, providing an additional value to them.

Why now is the right time to build a Personal Brand?

Why now is the right time to build a Personal Brand?

Have you ever Googled yourself? Were you satisfied with the results? Here’s why now is the right time to build your Personal Brand! (Please visit the link mentioned below)

Do share your feedback on the article and let me know if you have any questions! Thanks!