What’s your excuse for not posting?

What’s your excuse for not posting?

• Tips on how to Zazz your Brand #27 – What’s Your Excuse? •

In today’s age of the internet and the social media platforms, sharing your content and building a brand and reaching to hundreds and thousands of people is now possible within your arm’s length.

Yet, people don’t make a move on the easiest opportunity that is available to us.

What’s Your Excuse?

You don’t have the perfect image for your content?
You don’t know how to write the perfect caption?
You aren’t up-to-date with the platform’s tools?

None of these and more are sound enough to not start now – you don’t need to make anything perfect – you need to start.

If you aren’t aware of the tools, Google it.

There are no good excuses which are legit to not create content and start posting on social media.

#TipsOnHowToZazzYourBrand

Let’s Avoid Copy Pasting!

Let’s Avoid Copy Pasting!

• Tips on how to Zazz your Brand #22 – Let’s Avoid Copy Pasting •


We all consume content on the social media platforms and we all have surely noticed a few rounds of posts being copy pasted from one account to another.

Not with an intention of calling anyone out, but has anyone else seen those black background posts with huge headlines in yellow and red and every other account posting the same stuff!

In the honor of creators and the audience and the platforms, here’s a social shout out – let’s avoid that.

Let’s be as original as possible.

Sure that takes time. That also means you’re willing to put in the work to create something.

That also means you love your audience and want to feed them with valuable content.

That also means you’re original and you’re doing something creative.

Let’s build something with our own two hands.

Let’s avoid copy pasting.
#TipsOnHowToZazzYourBrand

The Perfect Post – Does it exist?

The Perfect Post – Does it exist?

• Tips on how to Zazz your Brand #21 – The Perfect Post •


Would you create the perfect post or would you not post at all?

Technically, neither is a tangible option in today’s world.

There is no such thing as perfection – there’s no right way to create the perfect post. Secondly, the audience decides whether they align with your message or not. So you can only experiment with what works for your brand or not.

What’s the other option? To not post at all? With the platforms available at the tip of our fingers and the access to the people at scale, it doesn’t make sense why one wouldn’t create content and try to reach out to their audience!

The only way left is to create content, as much as possible, find out what works and try creating more of that, whilst simultaneously experimenting with new stuff as well so there’s some feeling of mystery for the audience as well.

What are you waiting for?
#TipsOnHowToZazzYourBrand

What’s Stopping You from Posting

What’s Stopping You from Posting

• Tips on how to Zazz your Brand #18 – What’s Stopping You •

What’s stopping you from posting?

It’s the time to start working on your brand – start posting content – what you are passionate about / what interests you – then what’s stopping you?

  • People’s Opinions

People are going to judge you irrespective of your presence online, the face-to-face and behind-the-back judgements never stop, so why not post because of such people.

  • Competition

Your fellow colleagues had a headstart and are performing better on social media – better how – social media metrics!
Your motive is to post for the audience you want to build, the numbers don’t matter. Plus if your content is valuable, then people will listen to you no matter how many other people they are following.

  • Impatience

Impatience towards getting more likes, more followers, reaching to a lot more people. During the start, people get hesitant with a few followers or not growing fast enough. Good content and patience for the long-term is the answer.

  • Comfort Zone

Mainly, people are in a comfort zone – the comfort of consuming over producing, the comfort of not taking the time out to create content, the comfort of who cares is on people’s minds.

At the end, what’s stopping you is yourself. If you want to build your Brand, if you want to build your community, if you want to share your word with people, you cannot let anything hinder that progress.

Start Now! #TipsOnHowToZazzYourBrand

The Cost of Entry is Zero

The Cost of Entry is Zero

• Tips on how to Zazz your Brand #17 – The Cost of Entry is Zero •

The number of social media platforms is endless and at this point in time, there is no way to focus on just one. To be present online, you have to present on at least more than one platform to garner attention towards your brand.

However, as we all know. Facebook’s organic reach has gone down over the last few months/ years, and next in line is Instagram. Soon, the platform’s organic reach will go down and it already is showing the indications.

When that happens, people will start complaining and ranting about social media platforms and raise questions about Instagram being one of the platforms who will make you promote ads and earn money.

Although, if you think about it, the answer is right there. Even if that happens, the cost of entry to this or any of the past or future platforms is still zero. The platform is free to use. It may become a bit difficult but still free.

When the cost of entry is zero, you cannot really dismiss a platform where you can reach out to hundreds and millions of people and build your community. Plus, you cannot complain about it either. There’s no alternative solution where you get to reach out to people and create content for them – so when you have it in front of you, why not take advantage of it.

Come to think of it now, you cannot really dismiss Facebook either, right?

#TipsOnHowToZazzYourBrand

Don’t forget your audience!

Don’t forget your audience!

• Tips on how to Zazz your Brand #14 – Engage with your Audience •


People are always on the lookout to identify new ways to get more followers, but fail to engage with their current followers.

Reply to each and every content that you receive – make sure that you interact with your audience.

Apart from replying to comments you receive, make it a point to engage with your audience as much as possible – ask them questions, polls, do a quiz, do a giveaway, any and all sorts of things which can keep your audience active with your content.

Your current audience gives way to your future followers as well, their interaction builds the path for the future followers to realize whether they should follow your account or not.

Engage – that’s the key. #TipsOnHowToZazzYourBrand