Experiment

Experiment

• Tips on how to Zazz your Brand #13 – Experiment •

There is no proven method or a fixed solution when it comes to digital marketing!

It’s all about experimenting!

What works for Brand A might not work for Brand B, be it the type of content, the topics covered, the value provided, the creativity – everything is different for every brand!

You, as a brand, as a marketer, need to experiment and find out what your brand is about, and what works for you, then do that.

The answer is Experimentation – try, fail, try again and succeed.

#TipsOnHowToZazzYourBrand

Brand Image v Direct Selling

Brand Image v Direct Selling

• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •

What according to you is the difference between brand image and direct selling?

Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?

Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.

The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.

In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?

Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.

#TipsOnHowToZazzYourBrand

Six Pack Abs in a Week

Six Pack Abs in a Week

• Tips on how to Zazz your Brand #10 – Six Pack Abs in a Week •What would your response be, if someone tells you, that you can have six-pack abs within a week?

Do you think that’s possible?

It takes patience and persistence at the gym, along with professional guidance to get to that level.

There are no shortcuts.

Now the same logic is applied to social media marketing as well.

Brands expect the results to appear within a week – create, promote and convert.

However it’s not that simple, the process requires patience and persistence, along with some professional guidance (an agency) plus a good budget to get good results.

Good results = Brand Recognition, which ultimately will result into the the customer buying your product/ service willingly. That’s a long-term relationship.

//A suggestion to our fellow social media marketers/ agencies to not create a facade in front of the clients, be up-front with them and guide them about the process and how it works.Selling shortcut-visions won’t be an advantage for any of the parties involved, especially in the long-term!

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Status

Six Takeaways while building your Brand on Social Media

Social Media is filled with brands selling products and services and consumers receiving hundred of ads everyday, in a confused state of mind. Why? Because, these people aren’t brand loyalists and on top of that, may have never heard of those brands too.

So, what’s the right way for the brands to proceed?
Focus on building brand and providing value on the digital platforms. From a long-term perspective, the audience will connect to the brand and thus, their products and services too.

Here are six takeaways to keep in mind while building your brand on social media –

A. Maintaining the Brand Tone is crucial
Every brand needs a consistent tone over all their platforms, online and offline. The design, the colour, the fonts and the overall appearance constitute the brand tone.

Whether it’s your website, your offline marketing creatives or your social media profiles, you need to maintain your tone at all places. It helps to increase the recognition of your brand to your audience.

In regards to social media, the moment your audience sees your content while scrolling through, they should immediately recognize who has posted it, just by looking at it.

To reach that level, you need brand consistency, and you need to focus on providing value and creating content from a long term perspective.


B. Providing Value is Key
Every brand wants to build an online community for themselves; who engage with their content and in the end, become their customers too.

Often, a brand focuses on selling their product/ service first before providing any value to them. The content plays a crucial role while building your community.

If the consumer benefits from your content, especially on a long-term basis, they start interacting constantly and consider themselves a part of the brand.

Thus, the primary focus should be on providing value.

Value, Value and Value, then comes the Ask.


C. Keep Your Message Perfectly Clear
While creating your social media profiles, either for your personal brand or your professional brand, your message should be clear.

Anyone visiting your profile wants to know the ‘WHY’. Why should they follow you, how would they benefit from following you?

This message especially applies to everyone creating a personal brand. Keep your base simple, stick to it and ensure you’re authentic about your content.

Keeping your Bio, your Posts, your Story Highlights as clear as possible; it helps the audience understand the message you’re trying to send.


D. Focus on the Tools that you have
With the number of social media platforms available, Facebook/ Instagram/ Twitter/ Pinterest/ Snapchat/ LinkedIn/ TikTok/ Medium/ Quora, where you can engage with your customers and attract attention.

Every brand requires an in-depth study, how can they differentiate their content for those platforms.

Your brand could perform the best on TikTok and vice-versa on LinkedIn, you never know. Simultaneously, both could be a vital part of your brand.

It would be best if you focused on every tool available in the market. Any of them could work wonders for you; your main focus should be reaching out to your target audience on every platform.


E. Social Media is more than Followers + Likes
As an advertising agency, or a brand, or an influencer, with every platform, everyone tends to focus on the followers and likes to measure their engagement. However, when it comes to reaching out to more people, social media is more vital than that.

With the tools available within the platform and externally too, there are insights which show impressions and people reached and profile visits, which shows the impact you’re making with your content.

The number of views and impressions should matter more because, from the long-term perspective of brand-building, these same people will see your content again and again, and eventually attract to it, if they’re your target audience.

Thus, initially, one’s focus should be on reaching out to more people, simultaneously creating genuine content which holds value to them, eventually building a community for your brand.


F. Community Engagement is Necessary
As an individual or a brand, it’s always about more followers and likes, that everyone tends to forget the people who have already connected to them.

Community Engagement is the #1 step to connect with and grow your audience. Connect with people in your comments!

A meaningful reply to a genuine comment, or at most, a ❤️ says that you appreciate and acknowledge what they’re saying.

Every engagement builds further to this same person sharing your content, or connecting you with someone else who might be beneficial to your brand, as a potential customer.


Our mission with Zazz Media is to change the way people perceive brands on the digital platforms

We offer social media consultations, where we plan, strategise and create a social media plan for you, whether it’s for your professional brand or your personal brand.

It is a long, intricate, detailed map covering the brands’ footprints on every social media platform required for them, and how to execute at each of them.

Along with these plans, we also guide the client with tips such as these, which would help them from a long-term perspective.

Every brand needs to set their tone.

Every brand needs to set their tone.

Every brand needs a consistent tone over all their platforms, online and offline. In regards to the online sector, your website or your app or your digital presence over all the social media platforms, need to stay consistent with the set tone.
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‘How would you like your audience to perceive your brand, depends on its tone!’
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Often, the agencies tend to mix up the tone which sends an irrelevant message to the audience. For example, while handling your social media profiles, agencies create different types of content, time and again, which does not follow the tone of your brand. Due to this inconsistency, even the audience fails to understand your brand, which will probably affect your image and even your offline sales.
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‘Inconsistent brand tone gives out an unaesthetic look, in return, affecting your image and sales.’
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So what should you do – 
SET THE TONE AND MAINTAIN IT.
A. Minor details make the most difference. 
B. Work with the right agency.
C. Communicate with your designing team and ensure they understand what your brand is about.

The process of planting a tree.

The process of planting a tree.

A brand’s social media development is like planting a tree!
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For it to give you the results you want, you must spend months and months and years of proper planning, implementation and execution for it to reach its true level. You wouldn’t expect to plant the seeds and let it grow into a tree in less than a year, correct? Managing social media is similar to that situation! Even with an adequate promotional budget, you need to first set your goals.
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Building an online brand requires much more than spending on ads.
Firstly, you must ensure that you have a proper brand design and language which will make it easier for the audience to relate to your content.
Secondly, you must provide relevant content and differentiate them as per the social media platforms you’re using. For that, you must have a proper plan and schedule beforehand and know what you’re seeking to achieve.
Thirdly, focus on the community you’re building. This community is going to be important in the creation of your brand’s online identity.
Ultimately, we could break the complete process into three small steps, but these powerful measures take time to build. Once you understand them, then it’s your arena. Your sales will start soaring high!
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Be patient and ensure you as a brand are playing an essential role in keeping the digital presence active.