This is Marketing by Seth Godin (Review)

This is Marketing by Seth Godin (Review)

If you don’t know who Seth Godin is, I’d suggest you Google him and find out – the guy is a legend, so insightful and brilliant, be it his books, his keynote or his podcasts, he always stuns you with his knowledge on the subject of marketing.

This is one of the best books in this category, with so much information that it’ll definitely give you a new outlook on Marketing!

What Marketing is supposed to be, How marketers should approach the market, the pointers you should keep in mind, this book covers it all.

More importantly, the book also gives you an insight of looking at the market, if you’re a consumer.

In this age of marketing, where ads are being thrown on us with selling products and services, and hardly anyone taking care of the consumers, it is important to notice which brand do you align yourself with.

The values that the brand is providing, how do the other consumers align themselves with the brand, and is there any synergy or not.

This book is everything and I’d absolutely recommend it to be in your top 10 books to read list.

The Alchemist by Paulo Coelho (Review)

The Alchemist by Paulo Coelho (Review)

Over the past few months, the books I’ve read, the lessons I’ve learned, the path I’ve walked on led me to re-read this book – The Alchemist by Paulo Coelho.

I did read this book years ago, surely didn’t remember most of it and don’t recall what I understood of it back then, but some impact must have surely happened – for that journey led me to this point.

I’m glad I chose this book, strengthened a few points I needed some guidance on and baselined a lot of content with the books I’ve read before.

This book in quotes, “is an inspiration for anyone seeking their path in life.”

It couldn’t be put in better words, the book is focused on finding your purpose, knowing your true calling in life.

The journey you set upon to achieve that purpose, the hardships faced, the knowledge gained, the experiences and overall, an upgrade in yourself.

You’re truly happy when you’re in the process of walking on the path of your true calling – is how I’ll sum up my learnings of this book.

Will surely recommend it to anyone who’s looking for a book in this category!