People say Facebook and Snapchat are over! (in India)

People say Facebook and Snapchat are over! (in India)

This is a global opinion, moreover said in India, that Instagram is the culture (which it is), but Facebook and Snapchat are over.

Is it true?

The millennials and the Gen-Z seem to say that they are Instagram-active only.

So, as digital marketers, should we not focus on the other platforms?

Let’s take a look at the statistics.

Keeping Facebook in mind, the platform, and not considering Instagram and WhatsApp (which technically are a part of the same company), there are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

To put this into context, if India’s Facebook audience were a country then it would be ranked fifth in terms of the largest population worldwide.

The stats say that the Facebook Indian audience would reach over 400 million in the next 3 years.

Said that, should we not consider Facebook while building a brand.

So, now that we have established that, what about Snapchat?

As of April 2019, we have 12 million Snapchat users in India.

We have influencers, digital creators, brands, consumers – all a part of these 12 million users in India.

Instagram may be the current culture amongst the Millennials and the Gen-Z, however, we can’t seem to ignore the other platforms at all, especially with these numbers.

Do you think Facebook and Snapchat are over? #QOTD

(Statistics Source : Statista)

What the Songs have taught us! #1

What the Songs have taught us! #1

//We are starting a new series on our page – Live the Zazz Life – a take on what the movies or music or books have taught us, but in the macro we might have not given a second thought to it.//

#WhatSongsTaughtUs

My Best Life – KSHMR ft Mike Waters


KSHMR stated the following, for the reason behind this song, “talking about social media and how it’s become a tool for measuring ourselves. We talked about how it can be freeing to submit to the fact that somebody will always have nicer things / more money / etc and from there the lyrics came together”

Mike Waters also shared a few words following the same video as KSHMR, where the singer stated: “[KSHMR] and I wrote this song about being grateful for what you have – it can be hard to see people more successful than you (…) but if you don’t stop and appreciate what you have then it can really eat you up. (…) Be happy for those who made it work for them but most importantly be happy for yourself, and appreciate the position you’re in. (…) You get one life, but it’s yours, and you can make it whatever you want.”
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//One song that has so much meaning, have you heard it yet?

Let the content speak for itself!

Let the content speak for itself!

People worry about the content they are posting.

Even before the first post, people are worried if the audience will like what they’re posting, whether it’d get enough likes and whether the conversion will happen or not.

What design will appeal to the audience, how long should the caption be and what kind of pictures to click.

—–x—–

No one can pre-define what will work and what will not.

Once you start posting, your content will automatically speak for itself.

How the audience responds to it.

If not, then why not.

Once you post enough, then you know what works and what doesn’t, and you start implementing changes from thereon.

—–x—–

People doubt themselves, their capability and their skills and let other people’s opinions define their steps for them.

I’ve had conversations where people had current trends and opinions of people who themselves aren’t active on social media decided their future steps towards branding themselves on social media.

—–x—–

Let the content speak for itself.

The thing about Streaks (Part 2)

The thing about Streaks (Part 2)

(What do streaks mean and about my current streaks – mentioned in the blog post ‘The thing about Streaks Part 1)

The thing about streaks – you carry on for days and now it’s instilled as a habit too. However, a situation arises when a gap occurs or you feel like taking the weekend off.

In such a scenario, you cannot pause it and resume it.

You have to restart it.

Start again from Day 0 and build it up from there.

That’s the only way to maintain discipline and instill that habit to your lifestyle from the long-term perspective of your life.

What the Movies have taught us! #1

What the Movies have taught us! #1

//We are starting a new series on our page – Live the Zazz Life – a take on what the movies or music or books have taught us, but in the macro we might have not given a second thought to it.//

#WhatMoviesTaughtUs

Movie In Focus : Warrior


A fight movie with an equal focus on family and relationships. With the number of thijgs to be learnt from this film, the top two have been, the unique relationships between the brothers and the father and his sons.

With everything that they have been through, and how complicated their relationships were, what makes the movie great is how the movie progresses towards them seeking forgiveness and earning it from each other. Quite a beautiful moment from the film.

Another focus goes in the form of the lengths at which both the brothers will go to prepare for their fights. Everyone sees the competitiveness in the ring and how brutal the sport is, however, no one focuses on the training, the determination and the focus that is required for this level of fighting and behind the scenes of what goes on!

This movie teaches us a lot and is a perfect example of empathy towards every fighter and every sportsman, no matter which sport it is.

A bend in the road.

A bend in the road.

“A bend in the road is not the end of the road… Unless you fail to make the turn.” – Helen Keller

Ultimately, it’s all about the choices you make.

These choices depend on the perspective you have.

The perspective comes from the kind of mindset you have.

If it is a positive one, then a bend in the road is not the end of the road.

However, if it is a negative one, then you will fail to make the turn.

A new member of the family.

A new member of the family.

Who’s in the family currently?

We have Zazz Media, Zazzpreneurs and Live the Zazz Life in the house!

—–x—–

Today, a new member is joining that family!

I have had this on my mind, for almost three years now and finally, I thought it’s time.

—–x—–

Welcome ‘What’s the Zazz‘ to the family!

(Click the name to visit the link)

What’s it about?

• Trends

• Events

• Sports

• Tech

• and, Entertainment,

Keep up with the Past, Present and Future with What’s the Zazz!

—–x—–

Why?

I, personally, am someone who’s keen to be up-to-date with everything going on all around the world.

Whether it’s related to tech, entertainment, sports or the current trends, I have always had to follow different accounts or different platforms to keep up with such information.

With this, for now exclusively on Instagram only, we’re going to start small, understand what the audience wants and then grow from there.

Hopefully, you join us on this road and give us feedback from time to time.

—–x—–

Check it out – www.instagram.com/whatsthezazz