Likes are a Vanity Metric

Likes are a Vanity Metric

It’s 2020 and either for themselves or for their brands, people are still hunting for likes.

In a constantly evolving world, where creators are on the lookout for what works and what doesn’t, ‘social media likes’ are clearly not the way to decide the outcome of that.

They are a vanity metric which is still used to check the success of a particular creative.

Whereas we need to move beyond that and focus on what attracts the audience’s attention, what makes them comment, what makes them share something, what makes them save something.

A creative needs to be really valuable for someone to save them for later viewing. For someone to share it with others. Those are metrics to measure against. That creates a long-term bond with the brand which then continues with other avenues.

Which direction are you aligning towards? Likes or Shares and Saves?

3 Questions to ask yourself before you post anything!

3 Questions to ask yourself before you post anything!

Whenever anyone is wanting to create content for any social media platform, one of the questions that arise in their mind is, ‘Will this post work?’
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There’s a constant worry around this question and sometimes it stops people from posting what they truly want to share. In a constant dilemma of engagement, what gets affected is the content.

To solve that issue in the easiest manner I could think of, here are 3 questions you should ask yourself before you post anything –

1. Is this genuine to me or am I posting just for the sake of it?

2. Does this provide value to my audience?

3. Would I consume this if it came on my feed?

Simple questions to which if you could answer truthfully, you’ll find out that any and all types of content is post-worthy and there are no selection criteria to it.

#12 of The Last 7 Days (25.05 – 31.05)

#12 of The Last 7 Days (25.05 – 31.05)

With another Sunday, here’s the twelfth edition of my weekly series, The Last 7 Days.

What’s it about?

It’s a weekly series where I talk about what I read, what I listened to, and what I saw in the last seven days.

I’ve been told my choices are pretty good to consume and I should share them with everyone, so you don’t have to just browse through.

If any of the below-mentioned topics interest you, let’s chat – @rth24 on Instagram.


What To Read:

  1. 7 red flags to be on the lookout for when restaurants open

    Read here.
  2. The real threat to Facebook and Twitter isn’t a pandemic or a president.

    Read here.
  3. The types of live-streams we’ve seen so far

    Read here.
  4. How to control your emotions during a difficult conversation?

    Read about it here.

What To Listen:

*The links being attached redirect to Spotify, but you can search for these episode titles wherever you listen to your podcasts.

  1. Wheelchair athlete Dean Furness gave a TED Talk on overcoming challenges by not comparing yourself to others.

    Listen to it here.
  2. How Herd Immunity works on ‘Stuff You Should Know‘ podcast.

    Check it out here.
  3. Sundar Pichai on managing Google through the pandemic on The Vergecast.

    Listen to it here.
  4. Kunal Shah talks about his entrepreneurial journey, his philosophical thoughts and lots more on the Cyrus Says Podcast.

    Listen here.
  5. Ray Dalio on resetting for the future, on the podcast This is Working with Daniel Roth

    Listen here.

What To Watch:

  1. This was such a good watch, a good investment of time – Kevin Hart on the Joe Rogan podcast.

    Watch here.
  2. How Richard Branson is trying to save his Virgin empire?

    Watch it here.
  3. A Paatal Lok post-mortem with the cast and creators on Film Companion.

    Check it out here.
  4. Sonu Sood’s interview on Film Companion and talks about the marvelous work he has been doing at this time, what made him start and more.

    Watch here.

There is a lot of insightful, engaging and entertaining content mixed in all of this.

If any of these topics interest you, then your time will be well-spent.

You can check out the previous editions of The Last 7 Days – here.

I’ve been meditating daily for 60 days now!

I’ve been meditating daily for 60 days now!

Meditation was something that was on my mind for a while, but I could just never start doing it then.

In the last year or so, I may have done a couple of them, including a sound healing meditation (which was quite impactful), but it didn’t get implemented as a part of my lifestyle.

I always knew its advantages, I had heard people’s stories of how it had changed them but sometimes things happen according to their own timings and you can never force them.

Then the lock-down happened.

That was the time when things within me changed, my perspective changed on a lot of things, and as things aligned together, it was as if the universe wanted me to start meditating at this time.

On the 30th of March, 2020 was the first day of this streak – and I must say that the first day was groundbreaking in itself.

What I experienced was something I had never thought of.

And then, day after day, different kinds of meditation happened and I explored more and more, and different things ticked off.

I experienced moments in my life which aren’t a part of my conscious thinking, I experienced my life from a different perspective, I started looking at things differently, I visualized different chapters of my life, different settings that changed the behavior in me.

To share in detail, what it does to you, here’s how I see it –

Simply put, it helps you to align your mind and your body and be still.

It allows you to silence your thoughts and just be, not thinking about the next task, not thinking about your worries etc

It allows you to focus on your breathing patterns – which thus helps in relaxation, more energy, more calmness, more peace.

It brings inner peace within you.

It allows you to let go of things that hold you back.

It also helps in visualization of memories, goals, conversations, nature – whatever you want it to be.

There’s a lot that can be done.

Meditation then and now, is a whole different experience for me, such an essential part of life that is again never taught to us in the way we live.

To experience this, you have to take that leap and change your life is how I see it.

And there’s just advantages to it.

Today will be Day 63, to be technically right and I look forward to my meditation time now, more than anything.

3 Life Lessons to learn from the game ‘Ludo’

3 Life Lessons to learn from the game ‘Ludo’

If there was one thing apart from livestreaming and video conferencing that got popular (again) was playing Ludo.

Whether it’s the board game or the mobile game, whether its playing with family or with friends, Ludo has become that bonding game for many during this lockdown.

Said that, I’ve had my share of games with the family, and playing these many times with some wins and some really bad losses got me thinking…

There are quite a few Life Lessons too that the game teaches us!

  • You can’t give up until the game is over

How many times has it happened that the other player/s are way ahead and about to win, and there are times when, because you didn’t give up, because you were a worthy competitor playing until the end, you actually won too.

Same applies to life as well, when you’ve set your mind to something, you shouldn’t and you probably wouldn’t give up until you can’t do it anymore, but until then you won’t give up.

You will keep going, no matter what the circumstances are and no matter how much life wants to test you.


  • Just because you’re ahead doesn’t mean you’ve won

In the above scenario, you’re on the other side of the equation where you are the underdog. Here, you’re the one who’s boasting that you’re about to win.

How many times has it happened that you were leading, just the last piece remaining about to enter the final segment of the journey and someone gets you out. And that becomes the turning point of the game.

When it comes to life, doesn’t the same happen? When you’re ahead, when you’re winning, you feel there is no other and it’s just you, going forward with overconfidence – but then life gets in the way and says that you haven’t won yet.

It shows that one needs to be careful and smart until the end, know what’s going around and not to celebrate until it’s happened.


  • You need to be strategic with your moves

Another important thing that the game teaches us is how to be strategic in the game and in life.

In the game, you need to know when to play the different pieces, whether you should take the chance to cut someone else or save the other piece about to enter the save zone, but is currently in danger.

Just like in life, where you need to be strategic with your moves. You need to be aware of your surroundings and play your moves accordingly. Know which move is aggressive, which one needs to be monitored and move forward accordingly.


I’m sure if you break down the game, there could be some other things to learn too, some smaller in impact maybe. However, these are those life-changing lessons that I could think of, while playing of course.

Ready to ‘Zazz Your Life?’

Ready to ‘Zazz Your Life?’

We are now @zazzyourlife on Instagram, previously Live The Zazz Life.

What’s the mission?

We want you to take the control of your life in your hands, instead of being dependent on anyone else to provide the answers.

We want you to ZAZZ your life on your own!

What do we mean by zazz?
Well, it’s making your life more unique and awesome than before.

How do we do that?
By changing how we think, how we communicate, how we react, our habits, our goals, our purpose, how to upgrade yourself to a better version, what to eat, what to drink, what not to do and the why behind everything.

Once we learn this and once we learn to rewire our brain, we upgrade ourselves to a better and improved version of ourselves than before. That is adding the zazz to our life.

Not to forget, only you can do it. Nobody else. Not us, surely. We are just the medium in this equation.

So, are you ready to zazz your life?
Embark on this new journey with us.

It’d be deeply appreciated if you would also share our page with your loved ones so all of us can then grow together in this journey.

Here’s the link – https://www.instagram.com/zazzyourlife

Staying In with Choice

Staying In with Choice

Even though the lockdown is relaxed at a few places, it continues at many more.

The anxiousness continues for many who look at the four walls around them everyday and it is natural to feel that way too.

At the same time, there are some (I’ll include myself in this) who have come up with various activities filling the day and don’t feel that way like many others do.

Nonetheless, here’s a quick suggestion for them – how about you change the perspective for yourself?


How about you think you’re staying in with choice, and not because of the current crisis? How about you devote your staying in with a reason and then continue to pursue that?

The perspective matters and a small step like this can change your emotions, your behavior and your following days.