Whenever it comes to building a brand, or creating content, it often boils down to, where all should I be present?
Social Media, of course.
Should I do a blog?
Or, should I start a podcast?
What are the current trends?
Where should you align towards?
And the answer’s really simple.
You don’t need to have a blog or a podcast, neither of it is compulsory for you.
Neither is a guarantee that your brand will be a success.
Neither defines your brand either.
The two forms of creating content, via text or audio, are just forms of the process through which you can choose to express yourself.
If you feel comfortable with either of them, or both of them, it’s up to you personally, whether you want to go down that road or not.
Sure, those paths have their own journey, the strategies are different, the outcomes are different when you do it vs when you don’t.
However, no trends or no numbers should force you into doing something that you’re not comfortable with.
Proceed with creating content and building your brand on your own terms. Not on anyone else’s.
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