When it comes to creating content and marketing your company or your personal brand, one often gets lost in the trends.
Day after day, week after week and month after month, and sometimes for years, various kinds of trends keep popping up time and again.
Because these trends are always in the talks, especially from the consumers’ point of view, is when the brands or creators decide to create some form of content in that direction as well.
Since the topic is trending, their content piece might also become the talk of the town, and even if not, it would certainly get more engagement than usual.
Usually, the brands alter their content to the trend and yet keep it specific to their brand, so there’s a mix of both when it’s out there.
But what gets annoying is the amount of Trending Topics that keep popping up and then the ones creating the content try to jump at every opportunity, in order to get in front of the audience.
Sometimes, this applies to both types of brands – company and individual, they need to maintain a balance between the content they usually post and the ones aligned with the trending topics.
Also, being on the hunt for those specific trends which somewhat align with their brand values as well. Doing that then actually is a boost to the brand when one is able to do that.
Nonetheless, the steps while creating content need to be a smart one, thinking more about the brand and less about the engagement.
I have a daily podcast too, Mindset Marketing Movies – an RTH24 podcast – daily digestible episodes on mindset, marketing and movies.