It’s 2020 and either for themselves or for their brands, people are still hunting for likes.
In a constantly evolving world, where creators are on the lookout for what works and what doesn’t, ‘social media likes’ are clearly not the way to decide the outcome of that.
They are a vanity metric which is still used to check the success of a particular creative.
Whereas we need to move beyond that and focus on what attracts the audience’s attention, what makes them comment, what makes them share something, what makes them save something.
A creative needs to be really valuable for someone to save them for later viewing. For someone to share it with others. Those are metrics to measure against. That creates a long-term bond with the brand which then continues with other avenues.
Which direction are you aligning towards? Likes or Shares and Saves?