Do you want to build your brand? Do you want to create content? Do you want to build a community?
Well, there’s one question that should be asked before any other question.
Is there an audience to what you’re providing should be the first question that should be asked.
Sometimes, people create content or create products/services for which there’s no want. That’s also because there was no audience for it in the first place.
Once, that has been defined, then you know exactly who to target and who to not. The demographics should be clear in your head before you create anything.