• Tips on how to Zazz your Brand #17 – The Cost of Entry is Zero •
The number of social media platforms is endless and at this point in time, there is no way to focus on just one. To be present online, you have to present on at least more than one platform to garner attention towards your brand.
However, as we all know. Facebook’s organic reach has gone down over the last few months/ years, and next in line is Instagram. Soon, the platform’s organic reach will go down and it already is showing the indications.
When that happens, people will start complaining and ranting about social media platforms and raise questions about Instagram being one of the platforms who will make you promote ads and earn money.
Although, if you think about it, the answer is right there. Even if that happens, the cost of entry to this or any of the past or future platforms is still zero. The platform is free to use. It may become a bit difficult but still free.
When the cost of entry is zero, you cannot really dismiss a platform where you can reach out to hundreds and millions of people and build your community. Plus, you cannot complain about it either. There’s no alternative solution where you get to reach out to people and create content for them – so when you have it in front of you, why not take advantage of it.
Come to think of it now, you cannot really dismiss Facebook either, right?