• Tips on how to Zazz your Brand #16 – Instagram Likes are disappearing •
You may, or may not, know this about Instagram’s move to disappear likes from your posts and the testing is already happening in a few countries.
Basically, any one who sees your post will now engage it on the basis of how it connects with her and not on the basis of likes count – which won’t be visible to her in the first place.
How does that help you?
Well, a number of people have put “likes” on a pedestal and create content which garners more likes and not what they want to post, or what interests them.
Now that the “likes count” would be out of the picture, one can freely create content out of their own interests and passion and now have the ability to provide an audience who might have not interacted before, but still find that content interesting.
Of course, at first, Instagram would get a lot of hate, when this feature rolls globally, but give it time and people would find its advantages.