• Tips on how to Zazz your Brand #11 – Brand Image v Direct Selling •
What according to you is the difference between brand image and direct selling?
Both the methods will in-turn result in sales for your brand, although, which one has a more prolonged impact? Through which path, do you think people would connect with your brand for a longer time?
Often, people focus only on selling, while marketing their product/ service through offline or online advertising. The number of times, the audiences see ads with the following lines, “Buy this for x amount of money” or “Limited period offer – for this week/ today only”.
The brands now need to understand that there are enough sellers in the market, focusing on short-term sales without focusing on its impact on the consumer.
In today’s digital age, if you want to build a long-term relationship with your consumer, the brand needs to focus on value creation and answer the following questions:
• Why should a consumer follow a particular brand?
• What is the mission of your brand? Would, I as a consumer align with that mission or not?
• What content is the audience consuming, for them to follow the brand daily?
Answering these questions sets the brand for a long-term journey, where the consumers connect with this image, the brand has created and thus, be their customers willingly for a more extended period of time.