• Tips on how to Zazz your Brand #7 – Link In Bio •
Link in Bio is a permission asset and one of the best tools Instagram could have.
Other than sponsoring your post or the Swipe Ups in your Stories, you cannot add external links to your Instagram posts.
With the amount of content being posted on a daily basis, and the CTAs on the post (especially with the links on the other social media platforms) is never-ending.
Instagram allows the consumer their permission to visit the creator’s profile and click the link for more information, i.e. only if they want to.
With this, now the brands have to create enormous amount of value for their audience, for them to like what they’re consuming and visit the link if they’d like to access more information or buy any product or service.
This is a win-win situation for the consumers. #PermissionAsset