Let me start by saying that the concept of the book, the thought process is so fantastic, how marketing has been resonated with boxing and how the boxing terms resonate here is mind blowing!
This and the awesome content inside describes the Marketing brilliance, i.e. Gary Vaynerchuk.
With the major platforms covered and how as a brand, you should focus on providing value to the audience and create native content as per the platform you’re posting on. What is also covered is a deep dive into brands’ social media accounts, the content we can learn from and also the content that shouldn’t have been done at all.
Let’s also point to the fact, how aesthetically beautiful the book is, with the hardcover, the fonts, the colours, the gloss print – it just added so much value to the content of the book.
If you’re into marketing or social media, or if you’re running a brand, you should give this book and Crushing It a read for sure, some excellent marketing insights.
Jab, Jab, Jab, Right Hook is recommended.