We can plan.
We can strategise.
We can pick the one out of seven that might work.
We might ensure it reaches to a lot of people.
What we forget is that the audience decides what works, not you.
You can only try.
Often, especially on the social media platforms, you start posting content what you think will get more likes.
You decide not to post something because your audience won’t appreciate what you’re posting.
All this is pre-defined.
All in your minds.
Let the audience decide what they want to hear from you.
You should focus on sharing what you love.
Not just in one specific genre.
But in everything you love to talk about.
What you’re passionate about.
Let the audience decide.