This is a global opinion, moreover said in India, that Instagram is the culture (which it is), but Facebook and Snapchat are over.
Is it true?
The millennials and the Gen-Z seem to say that they are Instagram-active only.
So, as digital marketers, should we not focus on the other platforms?
Let’s take a look at the statistics.
Keeping Facebook in mind, the platform, and not considering Instagram and WhatsApp (which technically are a part of the same company), there are over 300 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.
To put this into context, if India’s Facebook audience were a country then it would be ranked fifth in terms of the largest population worldwide.
The stats say that the Facebook Indian audience would reach over 400 million in the next 3 years.
Said that, should we not consider Facebook while building a brand.
So, now that we have established that, what about Snapchat?
As of April 2019, we have 12 million Snapchat users in India.
We have influencers, digital creators, brands, consumers – all a part of these 12 million users in India.
Instagram may be the current culture amongst the Millennials and the Gen-Z, however, we can’t seem to ignore the other platforms at all, especially with these numbers.
Do you think Facebook and Snapchat are over? #QOTD
(Statistics Source : Statista)