If you don’t know who Seth Godin is, I’d suggest you Google him and find out – the guy is a legend, so insightful and brilliant, be it his books, his keynote or his podcasts, he always stuns you with his knowledge on the subject of marketing.
This is one of the best books in this category, with so much information that it’ll definitely give you a new outlook on Marketing!
What Marketing is supposed to be, How marketers should approach the market, the pointers you should keep in mind, this book covers it all.
More importantly, the book also gives you an insight of looking at the market, if you’re a consumer.
In this age of marketing, where ads are being thrown on us with selling products and services, and hardly anyone taking care of the consumers, it is important to notice which brand do you align yourself with.
The values that the brand is providing, how do the other consumers align themselves with the brand, and is there any synergy or not.
This book is everything and I’d absolutely recommend it to be in your top 10 books to read list.