Social Media is the current, most effective hot trend when it comes to communications for people and brands.
You can brand yourself, reach to your target audience, cost-effectively and increase your sales too.
However, even with this disproportionate advantage that social media provides us, we have brought it down to a lot of things it is not.
- a game of likes
the higher the number of likes, the more effective the campaign has been
- a platform of followers
the more the number of followers, the more famous your brand is
- using sales as the method to grow and then calling the process inefficient
- posting pictures without context
another factor when it comes to lack of planning
- lack of experimentation
using your personal opinion as the answer for all probable and unproven steps – for example, people having the impression of writing only short captions when it comes to Instagram.
For someone to truly understand the power of social media, for what it is, how useful and practical it can be, takes a lot of planning, strategies, experiments and convincing.
This is one of the reasons why I started Zazz Media, to effectively utilise what’s at hand and use it in the best possible manner.
When it comes to social media marketing, one thing I’ve always focused on and said time and again is not to focus on the obvious and look at the bigger picture.
A 1000 likes on your picture is not the success metric, but 40 likes from your target audience are.
Learn, understand, experiment and reap the rewards!