Digital Marketing is the current hot trend that everyone is shifting to, even those who have no idea about the process of digital marketing!
The current mindset is such that, digital marketing is only about handling the brands’ social media profiles and posting pictures on it.
I’d like to start with clarifying that, one, social media marketing is a part of digital marketing and not vice versa.
Digital Marketing includes all services through which one’s marketing can be done using the internet.
The services range from SEO, SMM, Paid Promotions, Email Marketing, Banner Ads and so much more. The list is endless.
Even when it comes to social media marketing, handling a brand’s social media is beyond posting pictures on Instagram.
Saturated market or not, the true digital marketers are those who understand the process behind this. Those who understand what message the brand needs to send, that goes beyond getting a certain number of likes on their picture. (Let’s also include the fact that these ‘likes’ have become a success metric for so many out there, because either they aren’t aware of the real metrics that need to be studied or no one is telling the brand owners that they’re paying the wrong people for the wrong process)
In my opinion, I’d say that instead of jumping the gun on social media and becoming a “digital marketer”, what should be done is, to study the field first, understand the know-how and probably work for someone first, so you know most of the things beforehand and you get an experience of it.