Quality is Subjective

Quality is Subjective

Quality is Subjective!

Who decides whether your post/design/caption/campaign is up to the mark or not?

Certainly, not the creator.

What is good for you, might not be for the one consuming it and vice versa.

At the same time, gone are the days when you could work on one creative only, try to make it perfect and pray that it works for the brand.

Now, there’s not one perfect thing anymore.

Quality is surely not dismissed here, however, the quantity is increased – so you can create more, in order to experiment more, in order to reach more people and cater to their individual interests.

PSA : The truth of turning ’25’

PSA : The truth of turning ’25’

Since I was 16, I’ve been hearing “Now you’re in the big game, on the verge of adulthood’.

Then at 18, it was “Welcome to Adulthood, how does it feel?”

Then at 21, it was “You’re now an adult, the teenage years are behind you now. Welcome to the real world.”

All these years I’ve been hearing, “25 is the shit, with real responsibilities and real troubles and decision making and what not” (you know the words)

Well, this is how the society operates. Every number has been assigned with some “hyped-up” shit which only stresses you out, but doesn’t really matter in the first place.

Well, today I turn 25 and I want to reveal the truth which applies to the previous age groups as well, this is for the now and in the future too.

Here’s the truth of turning 25!

Its okay to not have stuff figured out in your lives.

It’s okay to take your time.

It’s okay to disregard all questions asked to you, those will be asked regardless of what you do.

It’s okay to experiment in life.

It’s okay to not have ambitions in life.

You have time. A lot of it.

Of course, you have to utilize that time wisely, but the important point is that you have time. Let nobody tell you otherwise.

If you’re going to live for a 100 years, 25 is just 1/4th of it – now, that’s not delusion, that’s Optimism.

More importantly, the focus on this topic is because of happiness. Don’t let others fool you and tell you it’s a myth. It’s important that you’re happy with what you do in life. If you aren’t, keep switching, keep experimenting, don’t let the little things in life get you down!

You have your whole life ahead of you!

To, 25 and beyond! 🥂

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Well, there’s more!

On this day, I have uploaded my first video on my YouTube channel, it’s me talking about today’s topic on video

Here’s the link – https://youtu.be/CAehIHwN6rg

Do like and subscribe and let me know if it brings more value over video!

Thanks!

It’s a Permission First World!

It’s a Permission First World!

With the change in trends, and the rise of social media, it’s the not the same anymore to sell a product or a service.

Its not the same old sell-sell-sell anymore.

Times have changed and we have to change with them! It’s a Permission First World now!

What does that mean?

In order to sell whatever you’re selling, you have to ensure whether the customer is genuinely interested in your brand or not.

Once they are on board, they are also giving you the permission to sell them now and this time, you’ve made a sale without selling.

#TipsOnHowToZazzYourBrand

Has it become a habit?

Has it become a habit?

In life, some habits are good for us and some are not. Some bring value to us and some just drain us.

Sometimes, just repeating a thought or something you say or something you do automatically becomes a habit without you even realizing it.

But, what can you do?

Evaluate yourself at the end of the day – what did you do, why did you do it and is that being done repeatedly?

When you notice something becoming a habit, take a step back and evaluate whether it is impacting your life positively or negatively.

Its difficult at first, but once you learn to understand the difference, then you’re game.

#TheGameOfLife

Billboards v Social Media

Billboards v Social Media

What’s a better choice, billboards or social media?

Well, both have their advantages and disadvantages.

If we twist that statement to what provides you with better impact, then in that case, marketing on social media gives you a lot more opportunities.

  • Instead of depending on one creative to work, you can work on hundreds of more creatives which can be run in that same span of time.
  • You can create different types of contextual creatives for your target audience.
  • Since you have the tools to speak with your audience, there is more transparency and clarity here.
  • The social media platforms are free.
  • Not to forget, you can reach to a lot more people than what you would spend on a billboard.

Knowing this, you can decide for yourself with what works and what doesn’t, what provides more opportunities and what’s more expensive.

#TipsOnHowToZazzYourBrand

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If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

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Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

How to find your Passion?

How to find your Passion?

Time and again, the question of your passion turns up, either in your mind or during your conversations.

What is my passion?

How do I answer whether I am passionate about this?

Most of the times, one’s not able to clearly state the answer for these questions.

The answer’s simple, yet complicated at the same time. Before we go on to find passion, I also think that there’s never just one thing when it comes to being passionate about something – there could be – but, usually there’s more.

Before you answer these questions for yourself, also understand to not limit yourself to just one thing and think this is my passion.

Life is about experimentations; you never know what strikes how and what doesn’t.

Coming back to finding passion, let’s define how any human being can tell what they’re passionate about.

Let’s break it down into the following categories :

A. Strengths

Usually, we list down what our strengths are and what are weaknesses are, and depending on that, we usually pick the strengths because we are good at those things, and follow that course and simultaneously improve ourselves at it too.

B. Love

Do you love doing that thing? Do you feel like you could do it all day, every day? Do you feel if you didn’t take a vacation or worked on weekends too, would it feel the same?

C. It’s Not Work

If there is ever a feeling that it feels like work and that there is a life beyond it too, then probably its not the same. On the other hand, if you feel it’s a part of your life, then you can immerse yourself into it and enjoy the process like how.

D. Retirement and Money out of the Picture

Most important of all points, to define passion and to realize if it’s truly your passion or not, take “retirement” and “money” out of the picture, would you still do it?

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If you can answer/relate to all of the above pointers, you can then define what you’re truly passionate about and whether what you think is your passion or not.

Now what you can do is, correlate these questions with whatever you’re doing now, and see if you’re able to answer for yourself or not. The answer is within you and no one can help you out with it except you.

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#FindYourPassion

—x—

If you haven’t subscribed to this blog yet, and if you do find my content interesting, it’d mean the world to me – if you subscribed.

Here’s the link – https://bit.ly/2FedEeV

—x—

I’m pretty active on Twitter – documenting my thoughts there – let’s connect – @rth_24

Of course, the current culture is Instagram – let’s not forget to connect there too – @rth24

—x—

Lastly, I’m not the one to usually give call to actions – but – if you got value from this, it’d mean a lot if you would share it! That would really make my day – thanks!

First, Yourself.

First, Yourself.

In this fast-moving life of ours, where we are chasing things, running after one thing and the next, we forget about ourselves.

Who’s going to care about yourself?

It is utmost necessary to take time out of your day, every day, to focus on your self – mentally, physically and spiritually.

It’s always you first and then everything else. Start your day and end your day with caring for yourself – and once you do that, notice the difference in your day-to-day.

You’ll be able to think differently, have a different perspective of what you want vs what you have, how would you like to give back etc – the entire game changes once you focus on your inner self.

#Care