• Tips on how to Zazz your Brand #7 – Link In Bio •
Link in Bio is a permission asset and one of the best tools Instagram could have.
Other than sponsoring your post or the Swipe Ups in your Stories, you cannot add external links to your Instagram posts.
With the amount of content being posted on a daily basis, and the CTAs on the post (especially with the links on the other social media platforms) is never-ending.
Instagram allows the consumer their permission to visit the creator’s profile and click the link for more information, i.e. only if they want to.
With this, now the brands have to create enormous amount of value for their audience, for them to like what they’re consuming and visit the link if they’d like to access more information or buy any product or service.
This is a win-win situation for the consumers. #PermissionAsset
• What Songs Taught Us #4 •
Song In Focus : Apna Time Aayega
Film: Gully Boy
It’s a motivational song, with positive vibes. The words are full of energy and increases your morale when you listen to it.
The song is a voice raised against the system, the words for every individual for ourselves and for others, that we shall stand, we shall rise and we shall succeed. Our time will come!
There’s no fear in our hearts, but determination accompanied with constant hard-work and efforts towards the dreams that shall bring success.
And there’s no stopping us! With hard-work, we shall remove all obstacles and achieve our dreams with our own hands without any support.
Let me start by saying that the concept of the book, the thought process is so fantastic, how marketing has been resonated with boxing and how the boxing terms resonate here is mind blowing!
This and the awesome content inside describes the Marketing brilliance, i.e. Gary Vaynerchuk.
With the major platforms covered and how as a brand, you should focus on providing value to the audience and create native content as per the platform you’re posting on. What is also covered is a deep dive into brands’ social media accounts, the content we can learn from and also the content that shouldn’t have been done at all.
Let’s also point to the fact, how aesthetically beautiful the book is, with the hardcover, the fonts, the colours, the gloss print – it just added so much value to the content of the book.
If you’re into marketing or social media, or if you’re running a brand, you should give this book and Crushing It a read for sure, some excellent marketing insights.
Jab, Jab, Jab, Right Hook is recommended.
• Tips on how to Zazz your Brand #6 – Not Everyone understands Social Media •
For the past couple of years, a great number of brands, agencies and digital marketers have entered the social media scene.
Either someone trying to establish their brand online or trying to help others to do so.
The problem is, not everyone understands social media.
It is merely limited to posting a bunch of pictures, using hashtags and promoting content.
However, is it just that?
Or rather, is this much enough?
Building your brand is also about providing value to your audience, forming a connection with them, making them feel that you’re beyond a brand.
And that’s not it.
Social Media is a blend of storytelling, writing, marketing, clicking pictures and videos, curating, designing, analyzing and reporting.
Those who can accomplish all for a brand or if a brand checks all those points, then they are on the right path to understanding social media on a macro.
(On a Micro level, there’s still a lot more to know and understand)
All of us have our plans, our ambitions. Everyone wants to reach somewhere!
However, there’s no shortcut to level 20!
You can’t rush it out!
It’s one step at a time!
Slowly, wisely and patiently!
You can’t be influenced with what others are doing!
You can’t care about other people’s opinions!
You can only care about your journey and the step you’re about to take!
//One Step at a Time
• Tips on how to Zazz your Brand #5 – Social Media is Mandatory •
With TVCs, radio commercials, billboards and more, the social media platforms have been the only place where you can target to your audience specifically.
You can provide value and create content as per their interests!
Also, you can even have conversations with them, understand what they want from you, as a brand and what more can be done.
Social Media is the only place where you can directly convert your customers to a sale.
Do any other platforms give you these advantages?
In today’s day and age, with everyone being smartphone-savvy, being on social media is mandatory for every brand out there. Especially for the millennials and the gen-z, if you aren’t on social, then you might not even exist.
The choice is yours. Be active, create content and reach out to your audience!
Everyone has this one thought on their mind…
What can I do with my voice?
Should I raise my voice on a particular topic, but what if I’m the only one?
Would it make a difference?
We are a population of 7.3 billion people, what can one voice even do?
It’s better to be quiet, than to be loud and not be attended to.
However, should this be our thought process?
Wouldn’t it be better to speak your mind?
Raise your voice?
You never know the support that’s out there? The like-minded people who are ready to raise their voice with you, but they were waiting for someone to raise it first?
Plus, what’s the worst that can happen?
You support a particular topic, you put your voice to it, but you don’t get any support at all.
But, you still love it right?
Then it doesn’t matter anymore! On top of that, once everyone sees your passion and your love, they’ll automatically start backing your voice.
That’s always been the case!